Text/Wang Yu
Starting from October 14th, local time, the 4-day "2019 Cannes Autumn TV Festival in France" is about to close. As one of the world's largest international audio-visual products and digital content trading markets, it has attracted tens of thousands of industry professionals from more than 100 countries and regions.
2019 is the 16th consecutive year that China has set up a joint booth at the Cannes TV Festival. At the same time, after China's first appearance at the Cannes TV Festival as the "Guest of Honor" in 2018, will again be "Chinese style" in Cannes this year. , "Focus on China" activities continue to follow the theme of last year's "Source of Wonderful Chinese Stories". China's joint booth launched more activities to continue to introduce China's latest and highest quality film and television program content to the world. Chinese content has once again become the focus of the international market focus.
Whether it is the "China Joint Booth" new image launch event or the China Internet Audiovisual Industry Forum, from the Shanghai-made content recommendation meeting of the "China Content Recommendation Association" to the Mango TV content recommendation meeting of the "China Content Recommendation Association", and even In the "China Content Recommendation Conference", the Fresh TV China new work recommendation conference and Hunan Satellite TV officially announced the launch of the "Global Soaring Project", making Chinese film and television content stars shine in Cannes.
original programs from content to the innovation system to cross the sea
on the first day of the opening of the Cannes TV Festival, by Hunan Satellite TV Joint Television Festival Organizing Committee Reed MIDEM, officially launched the "Global Soaring Plan" , immediately attracted many The eyes of the industry. As the international extension of Hunan Satellite TV’s "Boom Project" and its original strategic overseas layout, the "Global Boom Project" solicits popular program ideas from all international production companies and TV platforms, aiming to create the next new trend that leads Chinese TV and has a global The solicited ideas for the phenomenon-level program model with potential distribution will also be finalized in the 2020 Cannes International Model Competition.
For a period of time, Hunan Satellite Vision Chart has achieved a new leap in Chinese culture from "content going to the sea" to "innovation system going to the sea". Among them, the original programs "Sound on the Scene" and "Swing and Laugh Bridge" successively signed contracts with overseas distribution companies; in April this year, the "Sound into the Heart" model successfully landed in North America; September "Magic Chinese Characters" debuted " One Belt One Road, Ukraine. At the same time, "Dancing Storm" , which is currently being broadcast on Hunan Satellite TV, is also the result of multinational joint research and cooperation.
Now, Hunan Satellite TV has expanded its powerful program innovation system "Boom Plan" to a global scale. This set of "going out" combo boxing strikes has made China's Hunan Satellite TV more and more famous in the international market. As Zhou Xiong, Secretary of the Party Committee and Executive Deputy Director of Hunan Satellite TV at , said, a show cannot be achieved without being inspired by youth, and even more so by experimenting with creativity as an enzyme. In the future, Hunan Satellite TV will carry out more and better transnational cooperation, expand a broader creative field, cultivate more high-quality IP, realize professional cooperation from addition to integration, and work together to build a new era of international TV ecology. ring.
Originally produced by SMG and operated by Wu’an Media as the full rights agent of the copyright operation business, , the country’s first large-scale opera cultural program "Cheers to China" , set the highest viewing record for similar programs in the past three years in its first broadcast season. After being broadcast on overseas platforms Also very popular. The
audiovisual network has become the second largest business type of the Internet after instant messaging. As a representative of China's online audiovisual platform, Tencent Video has made active attempts from building a content ecosystem to launching overseas platforms; Mango TV has been committed to Disseminate high-quality Chinese video content overseas and launch a large number of high-quality and unique original content.
, which has been online for 8 years, has become one of China's leading online video media platforms, and continues to integrate with the international audiovisual industry, forming its own "user circle", "friend circle" and "content circle". At present, the average daily coverage of Tencent Video's full platform exceeds 200 million, and the average daily viewing time of all platforms exceeds 100 minutes. As of June this year, the total number of Tencent Video paid members is nearly 100 million.
The focus of Tencent Video’s early "going to sea" exploration is on the content level. According to incomplete statistics, Tencent Video has released more than 30 high-quality works overseas, covering Asia, North America, South America, Europe, Australia and other regions, covering TV series, variety shows, documentaries,Full category content such as children.
In terms of film and television dramas, Tencent Video has exported high-quality series of various themes such as adventure, youth, suspense , etc., such as the adventure-themed drama with Chinese characteristics, "Ghost Blowing Lantern" on Youtube The broadcast volume of nearly 40 million; the variety show "Creation 101" and "The Son of Tomorrow" , focusing on the growth of young people, let Southeast Asian audiences feel the vitality of contemporary Chinese young people; the documentary "The Origin of Flavor· "Chaoshan" was bought out by Netflix worldwide, and it was broadcast to more than 190 countries and regions, becoming a "cultural cake" in the eyes of overseas audiences; there are also animation "take my brother away" , children animation "super "Little Bear Fan" has achieved good results on well-known Japanese barrage websites and the North American market, representing Chinese animation and animation into the overseas audiences with a new attitude.
For the second attempt on this basis, Tencent Video focused on a new deployment involving the entire industry chain, that is, "opening up the upstream, midstream and downstream, and building a content ecology." Tencent Video has now expanded from core products such as drama series, variety shows, and movies to emerging categories such as games, music, and novels, forming a one-stop content consumption ecology. Not long ago, "Full-time Master" , which triggered the trend of chasing drama, is a successful case of Tencent Video using the internal and external linkages of the ecosystem to realize the development of the entire industry chain and radiate overseas markets.
After two attempts, the next stage of Tencent Video's "going to sea" path gradually became clear, that is, to realize the internationalization of the platform and increase the stickiness of overseas users. This year, Tencent Video officially launched the overseas version of its APP WeTV, further expanding the market space through relatively independent overseas platform operations. Today, WeTV has successively landed in Thailand, Indonesia, India and other markets.
Mango TV, as an outstanding representative of the integration and development of traditional Chinese media and new media, is the world’s first multinational professional experience documentary reality show "Kung Fu Apprentice" jointly produced by Mango SuperMedia, Mango TV and Discovery Channel , Attracted the attention of many guests. "Kung Fu Apprentice" has been broadcast on Mango TV, Hunan Satellite TV and Discovery Global Television Network. In the program, international apprentices from 8 countries including Russia, South Korea, India, the Philippines and Vietnam gathered in China to experience Chinese career and Achievements of technological development, with more than 70 million broadcasts since the launch of the 5th issue, becoming an outstanding representative of Chinese culture going abroad.
And another variety show "Romantic Journey of Wife" launched by Mango TV has reached a cooperation with Singapore Sky Vision Media on mode output and joint research. "Wife's Romantic Travel" is a healing emotional observation program that frees the four celebrity wives from the tedious family life and allows them to make a perfect trip while the husband is responsible for observation in the shed. Since its launch in China for two seasons, the cumulative broadcast of the program has reached 2.33 billion, and the reading of Weibo topics has reached 11 billion. The successful export of "Romantic Travel of Wife" means that new members will be added to the road of domestic variety shows going international. At the same time, this is also an affirmation of the innovative leadership of Mango TV in the international market.
Outstanding drama series Interpretation of Times China from Multiple Perspectives
introduced a group of outstanding Shanghai-produced films and TV shows at the “Shanghai TV Program Promotion Conference” of the “Focus on China” series of activities, which is also “Made in Shanghai” in Cannes This is the first collective attack of the group. These new batches of diverse themes and styles provide a vivid window for everyone to understand Shanghai style creation.
"Big River" produced by Shangshi Films Investment made a big splash at MIPCOM last year, and the film "Cao Cao and Yang Xiu" produced was the European premiere at the same time in Cannes. The TV series "Business Investigator" , directed by Liu Yizhi and starring Zhu Yawen and Wan Qian, focuses on a group of justice-filled guardians of business integrity-business investigators, and unfolds a segment of the global workplace story. "Commercial Investigator" was launched in Shanghai in late August this year. It is still under intensive shooting. The brand-new concept posters and special film flowers are released for the first time. Shangshi Pictures once again left the "first show" to Cannes.
The idol drama "Youth Parabola" is a rare volleyball theme in the industry, telling a group of young people dream of volleyballThe passionate and inspirational story of unremitting struggle, laughter and tears, complements the "struggle" temperament of the city of Shanghai.
was established in 2014, Ningmeng Pictures aspires to become a new type of film and television entertainment company in the Internet era. This TV festival focused on the launch of "Small Joy" centering on parent-child relationships, "Full-time Master" which tells the passionate story of e-sports teenagers, and "Kyushu Misty Record" which shows loneliness and ideals.
Huatzkerton Media launched the recent major works "Chen Xi Yuan", "Time Knows" and "The Flowing Good Times" . Positioned as the "ambassador of international film and television cultural exchanges", Keton Media has a forward-looking international strategic layout, established overseas centers, and organized professional teams to engage in international cooperation business. In 2018 alone, 14 TV series were released and broadcasted worldwide, telling Chinese stories to the world. "Illusory City", "Invisible Wings" and "White Hair" produced by
Yaoke Media have previously had gratifying results on domestic video platforms. Coming to Cannes this time, I emphatically recommend the company's blockbuster play "The Man Who Sells a House".
In addition, at this TV festival, Wuzhou Communication Center also released a number of cooperation results, including the new logo of the "China Joint Booth" designed by Wuzhou, the "Global Youth Experience China Image Project", and new documentary works. Promotion and media cooperation signing, etc.
takes the Chinese giant panda international image Apu as the main design inspiration "China Joint Booth" brand new logo, attracting the attention of many guests. This design highlights the international and youth elements, showing the image of the country in the new era full of vigor and vitality. Using this release as a starting point, Apu, the international image of Chinese giant pandas, will work closely with the "China Joint Booth" in the future to jointly tell the Chinese story and spread the voice of China in various aspects such as film and television content creation and dissemination.
The "Global Youth Experience China Image Project" released this time includes the cultural and tourism documentary program "Experiencing China: I Walk and Stay" , short video series "Be a Chinese for a day" , Apu animation series IP, etc. . It aims to gather young people from all over the world to come to China to experience, and to integrate unusual experiences into a colorful film and television program to share with global audiences. On this basis, Wuzhou Communication Center also signed a cooperation memorandum of understanding with CJ Group, and the two parties will further cooperate in multiple fields such as joint film and television production, publicity and distribution, and high-quality IP development. The global distribution of the project of "Silk Road Gourmet: Quest for Rice Traces" will be the first content of the contract between the two parties. The documentary will be broadcast on CJ Group's TvN Asia channel and other international platforms in the fourth quarter of 2019, covering 15 countries and regions including South Korea, Indonesia, Malaysia, Singapore, Thailand and Vietnam. In addition, in January 2020, the program will also launch a special simulcast of the Spring Festival through the "Silk Road Time" column, which will be broadcast in multiple languages on TV stations in more than 20 countries and regions.
