Just this past weekend, the film "Downton Abbey" set the premiere record for Focus Films. With more than 3,000 big screens alone, it created a box office of 31 million US dollars, allowing Lord Grantham's family to break "Downton ", "Interstellar Rescue" and "First Blood 5: The Last Blood" troika go hand in hand, easy to win.
In the history of independent films, only Quentin Tarantino's "Inglourious Basterds" released by Weinstein in 2009 had a higher box office.
"Downton Abbey" is certainly expected to become a hit movie, but it shouldn't be so fast. Analysts originally expected that the fans of "Downton Abbey" for many years will help the box office in the next few weeks. The premiere weekend should be worth 18-20 million US dollars, and the subsequent box office will be a long stream. The facts are unexpected. On the first weekend of the film’s release, Brad Pitt’s "Star Rescue" and Stallone's "First Blood 5: The Last Blood" were far behind by a gap of $10 million. After careful analysis of
, the reason is nothing more than the following:
1.) The magic of the show
After the 2016 finale, the audience has been thinking about this drama "Don’t forget the story, so it continues the Grantham family story." The "Manor" movie reinvigorated loyal drama fans. Amazon and PBS's streaming media have launched six seasons of "Downton Abbey", successfully attracting more young audiences.
2.) The release schedule at the end of September
September was once a downturn after the summer, but now it has become a treasure trove for film companies to achieve box office success in different ways. It is not accidental that "Hustlers" (Hustlers) set SXT's best record before, and "Downton Abbey" set the focus record.
Lisa Bunnell, head of the focus distribution department, said: “September is a perfect time for such a movie. People return from summer travel, and the movie itself is similar to the blockbuster movies of previous months. There are obvious differences, so the film will stand out."
Although "Downton Abbey" and "The Thief of Heart" are two completely different films, they have the same unique charm and benefit from the same support from key people.
3.) Women's active participation in
"Heart Stealer" and "Downton Abbey" provide a reliable counter-program for a male audience's release period. From "The Clown II", "First Blood 5: Last Blood", "Star Rescue" to the upcoming Warner movie "Joker", it is either full of violence and darkness, or tributes to the perseverance of men.
"Stealing Heart Girl" combines a sexy and thought-provoking plot and wonderful performances starring all women, establishing a strong reputation, and the domestic box office is approaching 100 million yuan. Similarly, "Downton Abbey" attracted a group of older female audiences who love art and serious movies, and became their firmer choice.
Foster believes that, similar to Warner Bros.’s successful Crazy Rich Asians last year, Focus Pictures firmly captured the core audience and implemented a sensational effect among selected groups. In the next few weeks, they should be rewarded from this strategy, even after the DC comic book "Joker" officially hits the big screen.
