Tencent Technology News October 14-17, the 2019 French Autumn Cannes Television Festival (MIPCOM) was officially held. During the period, the China Internet Audiovisual Industry Forum hosted by the State Council Information Office, the State Administration of Radio and Television, and the Shanghai Municipal Administration of Culture and Tourism opened on the 15th. Zhang Yanbin, Director of the External Promotion Bureau of the Information Office of the State Council, Zhou Jihong, Deputy Director of the International Department of the State Administration of Radio and Television, Luo Yi, Deputy Director of the Shanghai Municipal Administration of Culture and Tourism, Deputy Director of the Shanghai Radio and Television Administration, and Han Zhijie, Vice President of Tencent Video and Senior Vice President of Penguin Waiting for business representatives to attend. At this forum, Han Zhijie delivered a keynote speech, sharing Tencent Video's experience and achievements in the field of international exchange and content export.
The rapid development of Internet audio-visual is boosting international content exchange and cooperation.
The Internet has always been an important bridge for international cultural exchanges, and Internet audio-visual products are "accelerators" that promote exchanges and mutual learning between different cultures. The latest data shows that as of June this year, the number of Chinese Internet users has reached 854 million, and online video users account for more than 88.8%. Driven by the market, China's head network audio-visual platform represented by Tencent Video has also achieved rapid development. Currently, Tencent Video’s full platform has more than 200 million daily active users, with an average daily viewing time of more than 100 minutes. As of the end of June this year, the number of paid members has reached nearly 100 million. In this regard, Han Zhijie believes that the vast Internet market and young, large-scale, and highly appreciative online audio-visual users are bringing greater development space and opportunities for industry development and international content exchange.
In recent years, Tencent Video has actively promoted international content exchange and cooperation. While broadening users and market horizons, it has established a civilized and interactive international "circle of friends" with many internationally renowned audio-visual institutions such as Netflix, BBC, NHK, etc., to provide Chinese content to the sea Opened up the channels. With the gradual deepening of the international "friend circle" friendship and the improvement of self-control ability, Tencent Video will gradually upgrade the introduction of pure content into joint development and production. For example, the nature documentary "Blue Planet 2" and "Dynasty" jointly created by Tencent Video and BBC, and the Chinese mini-series "Oriental Wall Street" jointly created by Fox Media have achieved outstanding results.
Exploring Innovation and Promoting Chinese Stories to Go Abroad.
In addition to in-depth cooperation with international partners, Tencent Video expands content categories and enters the upper reaches of the industry, allowing Chinese stories to go abroad with scale foundation and content advantages. Han Zhijie introduced at the scene that Tencent Video has now changed from a single broadcast platform to an integrated audiovisual platform for production and broadcasting. Through continuous learning and exploration, it has achieved full-category content coverage and self-made content quality and segmentation. upgrade.
In addition, Tencent Video has provided diversified forms of dissemination of Chinese stories overseas by building a content ecology. At present, Tencent Video has expanded from core products such as drama series, variety shows, and movies to emerging categories such as games, music, and novels. Through ecological linkage, it has realized the three-dimensional dissemination of IP culture and value. For example, "Full-time Master" uses the internal and external linkages of the ecosystem to realize the development of the industrial chain from Internet IP to drama and comics. In order to narrow the distance between high-quality Chinese content and overseas users, Tencent Video has creatively created an overseas video platform with Chinese labels, WeTV, after achieving a high-quality and ecological model upgrade of content. Han Zhijie pointed out that WeTV has not only changed the form of exporting self-made content and broadened the channels for export, but also shortened the distance between content and international users. Since its launch this year, WeTV has officially landed in Thailand, Indonesia, India and other countries and regions and achieved initial results in less than half a year. During the simultaneous broadcast of the platform, such as "Chen Qing Ling" and "The Warm Hour of Light" and other dramas, the topic several times reached the top of Thailand's hot search on Twitter, and the offline meeting was also extremely popular, successfully attracting overseas users Chasing drama boom.
Open and win-win, strengthen exchanges and mutual learning
Through periodic exploration and innovation, Tencent Video has gained valuable experience while successfully promoting Chinese content to the sea. Han Zhijie believes that high-quality content with Chinese cultural characteristics, positive energy elements and international perspective expression is more likely to arouse empathy and facilitate communication.
In the past two years, Tencent Video has output more than 30 high-quality self-made content covering TV series, variety shows, documentaries, movies, animation and other categories. For example, the self-produced adventure-themed drama "Ghost Blowing Lantern: The Exquisite Ancient City" with Chinese characteristics has nearly 40 million views on Youtube;The art programs "Creation 101" and "Tomorrow's Sons", to the extreme show the spirit of Chinese young people's hard work; the global copyright was bought out by Netflix, as its first domestically-broadcast online original series documentary "Flavour Origin: Chaoshan" , Hailed as exquisite and delicious "cultural cake" by overseas users; National Comics "Take My Brother away" and children's animation "Super Bear Fan" have also led to more and more high-quality Chinese animations entering the field of foreign audiences .
Talking about the next planning and development, Han Zhijie said that Tencent Video will continue to strengthen the ability to produce quality products, conduct more in-depth exchanges with international partners in an open and win-win attitude, and take advantage of the communication characteristics and advantages of online audiovisual to become more international With a modern vision, tell Chinese stories well and spread Chinese voice well.
