"Golden Horse Turns into Iron Horse", with Andy Lau, Louis Koo, Du Qifeng, Zhang Yimou and many other outstanding film and television artists withdrawing, this year's Golden Horse Awards can be described as bleak. Without the participation of well-known artists, there will be no traffic and no commercial value. Some sponsors Naturally, they would choose to divest and leave. The divestment of sponsors such as Bulgari, Maserati and OPPO, once again hit the Golden Horse Awards.
On October 1, the Golden Horse Award branch committee announced the list of finalists for this year’s Golden Horse Award. It also announced in a high profile that this year, to adjust the program flow, more time will be spared for filmmakers, so that they can enjoy the glory on stage. At the same time, it made the program flow more compact, so it was decided not to have a host.
is so high-sounding without the host. In the previous Golden Horse Awards, people are not only concerned about the shortlisted winners, but also very much about who will be the host. When the host is undecided, the outside world guesses about the host. It is much higher than the guess of the shortlist, which shows that its importance is self-evident.
The phrase "beating a swollen face to fill a fat man" is not an exaggeration to describe this year's Golden Horse Awards. "If there is no host, there will be no host", "Du Qifeng resigns as chairman of the jury, and the Golden Horse Executive Committee said that the newly appointed Wang Tong is better", "Obviously only local films will be exhibited, and the number of foreign films will not be enough. , He threatened to integrate the Golden Horse Awards with internationalization."
is not ashamed of being entertained. In order to be able to hold up the face of this year's Golden Horse Awards, the Golden Horse Executive Committee invited 6 directors from Japan to participate in . According to the news from the Golden Horse Executive Committee: Zhou Fangzheng will bring his new work "The Ace of Defense" to the Golden Horse Film Festival, and Setise Keihisa, Fukada Akira, Shiraishi Kazuya, Mauriko Tetsuya, and Hikari will also bring their works to the exhibition.
(left) Zhou Fangzhengxing
Japanese works have hardly participated in the Golden Horse Awards before then. Not only that, the Japanese brand "FamilyMart" has also become the sponsor of the Golden Horse Awards for the first time, . In addition, the list of sponsors of the Golden Horse Awards also has more than 30 sponsors, large and small, and cooperating partners. Judging from the list, it is "full of appearance" and intends to stand up.
, the two major brands "Maserati" and "Eva Air" that left the Golden Horse Awards before, have now returned to the sponsor list and once again become the main sponsor. "Eva Air" is a local brand in Taiwan. It is totally reasonable to stand up for the Golden Horse this time. However, as an Italian brand, "Maserati" dares to risk losing 40% of the mainland market and insists on sponsoring. Unexpectedly.
The main sponsors of this year’s Golden Horse Awards include the international brand “McDonald’s” in addition to the two major brands “Maserati” and “EVA Air”. Although “McDonald’s” is a large global multinational restaurant chain, it was founded in Chicago, USA , Also sponsored the Golden Horse Award for the first time.
Under the sponsorship of major brands such as "Maserati", "Eva Air" and "McDonald's", the Golden Horse Awards have produced some commercial effects. Some small, or unfamiliar brands have come to register their names. The sponsorship list of the Golden Horse Awards has suddenly become "extraordinarily lively", and attentive friends will find that most of the sponsorship and co-operation on the list come from Taiwan.
From the localization of films, to the localization of artists, to the localization of sponsorships and collaborations nowadays, this year’s Golden Horse Awards have been repeating the story of "self-entertainment". It is obviously miserable, but it has to pretend to be glamorous. Something beautiful, as everyone knows, without the support of Chinese compatriots in Hong Kong, Taiwan, and Hong Kong, even if the Golden Horse Award packaging is “gold and expensive”, it will not be praised and recognized by everyone. The Golden Horse is not “packed” at all, but in its own “ pure".
