is 5 minutes, and only 28 episodes of "Luo Xiaohei Zhan Ji" have been updated for a full 8 years. Suddenly, it appeared on the big screen in September this year and earned more than 300 million box office.
At the same time, the schedule has been postponed again and again. With a gross box office of nearly 5 billion, "The Devil Boy of Nezha" was finally launched online on October 11, 2019.
In addition, he was also selected by Mainland China for "Nezha: The Devil Child Comes Down" to compete for the Oscar "Best International Film" (original best foreign language film).
is also a national comic, why is the difference so big? Xiaobian
thinks there are several reasons for this.
Reason 1: Nezha is a more deeply rooted IP
Luo Xiaohei was born in 2011. He first appeared in March of that year. The 28-episode fan drama currently updated has a score of 9.6 on Douban.
is so high!
But today, it has only been more than 8 years. Although Douban scores high, the number of people participating in the score is less than 40,000.
and Nezha is an ancient Chinese mythical figure. In addition to the independent big movie "Nezha Nao the Sea", he has also made guest appearances in classic works such as Journey to the West and Fengshen Bang. The cultural heritage of
for hundreds of years is naturally much better than Luo Xiaohei.
Reason two: Nezha’s production team is stronger.
Luo Xiaohei’s production cost is only 15 million, which is composed of Beijing Gene Yinghua Film Co., Ltd., Beijing Hanmu Chunhua Animation Technology Co., Ltd., and Beijing Zhuoran Film Co., Ltd.
Judging from limited information, it can be preliminarily judged to be a studio team dominated by director MTJJ Wood.
and Nezha’s production cost is rumored to be lower than the previous "Return of the Great Sage" and so on, but it still cost 60 million.
Nezha is jointly produced by Horgos Caitiaowu Film Co., Ltd., Cocoa Animation Film and Television Co., Ltd., and October Culture Media Co., Ltd., and has produced and produced "Big Fish and Begonia" and "Journey to the West: The Great "Holy Return", "Bears Haunted • Metamorphosis" and so on.
, director Dumpling, born in 80, won the Golden Dragon Award for Best Animated Short Film Award and Xiamen International Animation Festival’s Best Animated Short Film Award in 2008 for his "Hit a Big Watermelon", and was nominated for the 26th Berlin International Short Film. Many awards including the Special Jury Award of the International Competition Unit of the Film Festival. Let alone
, Horgos Color Stripe House Pictures is affiliated to Guangguang Pictures and has abundant resources.
Reason 3: Nezha’s value conflicts are greater.
"Luo Xiaohei's War" is about the delicate balance between humans and the world of fairies. When humans begin to occupy the world that originally belonged to fairies, there are some fairies. Choosing to embrace change, there are some fairies who refuse to fight, and even kill their kind because of it.
However, it is not so much a struggle between two values, as it is to convey such a value: there is no absolute good, and there is no absolute evil, mutual understanding is the way to resolve contradictions.
More importantly, "The Devil Boy of Nezha" gives us a huge contrast of Nezha, which is different from the tragic ending of "Nezha Nao the Sea". This time we saw more Nezha The courage and courage of "My fate is my fate." The value of
seems to cater to the values of young people who want to change their destiny through their own efforts.
Reason 4: Nezha Aobing has been handsome for Infinite Xiaohei
Luo Xiaohei is full of the taste of Hayao Miyazaki's healing system. The change in the relationship between
Xiaohei and Infinity does not have a strong sense of conflict, but a substituting migration. The bit by bit while drifting on the sea gives time to stretch the emotional line.
viewers are easily taken into the role of Xiaohei, thinking about their relationship with wireless and Fengxi.
Therefore, the overall picture is more cute and ignorant.
has produced CP in red and blue since ancient times.
, Ao Bing of Lingzhu and Nezha of Magic Pill, originally existed on two sides.
Nezha has always been a mellow child because of the restrictions of the universe circle. Once there is no limit of the universe circle, Nezha is also full of strength and handsomeness like Ao Bing.
A fire elephant, a water elephant, and two destined entangled fate, give everyone enough room for imagination, especially the image of Nezha after the change, which is too different from the previous cute baby's shape, stunning foursquare.
The above is what I thought of, what do you think? Are there other reasons?
