On October 6, Chongqing citizens took a photo with the poster of the movie "My Motherland and Me" at the Shapingba Cinema.
Photo by Sun Kaifang (People's Picture)
On the occasion of celebrating the 70th anniversary of the founding of the People's Republic of China, the Chinese film market also appeared "the strongest National Day file in history." According to data from the Office of the National Film Business Development Special Fund Management Committee on October 8th, the box office of Chinese movies from September 30 to October 7 was 5.05 billion yuan, a record high in the same period. The three main themes of "Me and My Motherland", "Captain of China" and "The Climber" also achieved both box office and reputation.
ushered in the 3.0 era of the main theme movie
Rao Shuguang, director of the China Federation of Literary and Art Circles Film Art Center, believes that if "The Founding Ceremony" and "The Great Battle" are the 1.0 era of the main theme movies, "The Founding of the Country", "The Founding of the Party" and "The Founding of the Army" are the 2.0 era. , Then "Me and My Motherland" etc. created the 3.0 era of the main theme movie.
"My Motherland and Me" and other three films jointly tell the inspirational story of ordinary people's struggle, dedication, and fear of hardships, and show the positive energy and family feelings of ordinary people in the big era. The head of the Lighthouse Research Institute Mu Chen said that during the National Day, the average number of movie viewers per game reached 45, which is consistent with the average number of movie viewers per game during the Spring Festival this year, indicating that audiences have a high demand for the main theme movies during the National Day holiday. The three films
have also been sought after and praised by overseas audiences. According to the relevant person in charge of China Film, who led the production of "My Motherland and Me", the overseas distribution of the film is very impressive: October 1st, Germany, the United Kingdom, the Netherlands, Austria, Belgium, Luxembourg and more than 10 European countries The film was released simultaneously in dozens of cities. This is the first time that a Chinese film has been released simultaneously in Europe. In Australia, the single-day box office of the film was the highest on the first day of a Chinese-language film in the past 10 years. After North America began to be released on October 1, the gross box office in the first week exceeded US$1.55 million, making it into the top 10 single-day box office charts in North America for two consecutive days. Ren Zhonglun, producer of
"Climber" and president of Shanghai Film, told reporters that the film has now been shown in the UK, the United States, Canada and other places, and more than 90% of theaters in Hong Kong, China are also showing it. The British "Guardian" commented that the audience's praise and praise for the "Climber" actor Fang Wuzhou was "sensational", and that the film "splendid setting dwarfs Hollywood blockbusters."
has entered the stage of quality development.
In recent years, domestically produced movies have produced a number of new mainstream blockbusters, which overcome the shortcomings of some domestic movies in the past of modularity and flatness, and are very popular with audiences, such as "The Founding of the Country", "The Founding of the Party", and "The Army" "Great Cause", "Take the Tiger Mountain Outwitness", "Operation Red Sea", "Operation Mekong", "Wolf Warrior 2", "Wandering Earth" and so on. Zhao Weifang, deputy director of the Film and Television Research Institute of the Chinese Academy of Art, pointed out that the three major National Day blockbusters are also the continuation and new exploration of the new mainstream blockbusters. For example, the vivid performance of real events and the application of high-tech methods in "Captain China" and "Climber" are very shocking.
More importantly, the 70th anniversary of the founding of the People’s Republic of China, the military parade, mass parade, and party activities have created a particularly strong National Day atmosphere. These films have patriotism and heroism as their core, and are particularly easy to ignite the specific social and emotional environment during the National Day. , To stimulate people's resonance, the film itself has become an important part of the National Day culture.
Some industry experts pointed out that the phenomenon that the main theme blockbuster films of National Day files are both popular and popular shows that the current industry and outsiders pay special attention to film quality, and Chinese films have developed from quantity to quality development stage. And to evaluate a movie, we can't just use the box office index, but also see whether it has completed the most important mission of literary works: Bacon casts the soul.
Professor Wang Yichuan of Peking University believes that in recent years, the Chinese literary and art circles have made great progress in the aesthetic communication of socialist core values. This year, in addition to the three films in the National Day file, the main theme films such as "The Moment of Victory", "Red Star Shines on China", "Gutian Bugle" and "Heroes of Fire" are all examples in this regard. These films create vivid and moving characters, moisturizing things and silently let the mainstream values have a real and natural moisturizing effect.
With the development of globalization, China's international status has changed, and the Chinese people's national consciousness and patriotic enthusiasm are soaring. Some domestically-produced thematic blockbusters fit this social trend. This is the deep reason why audiences warmly welcome these films. Chen Xihe, a professor at Shanghai University, predicts that the humanistic "Captain of China" may have a substantial box office in overseas markets. He pointed out that Chinese traditional culture is very attractive overseas. Nezha and Monkey KingPrototypes from folk myths and legends such as Hua Mulan and Hua Mulan will also have increasing international acceptance.
