Curator Jin’s magical smile, Nick Yang’s black question mark face, Hong Shixian’s "You’re so good"... Many celebrities and movies are not popular at first, but once they become emoticons, they will be popular in all parts of the country in minutes. As a social tool,
emoticons have become an indispensable part of our daily communication. The
picture material comes from the network
. Now the film and television works have become the main source of funny emoticons. Looking backward, it is not difficult for us to find an interesting phenomenon. In recent years, there have been many film and television works with emoji characters as the object of creation, such as emoji and Tusky. There are two main methods for the birth of film and television culture
emoticons in
emoticons, one is created by netizens; the other is created by official enterprises/individuals. 90% of
's most popular emoticons are created by netizens themselves. Among them, most of the footage comes from film and television works, variety shows, etc.
picture material comes from the internet
Chinese netizens are definitely the most talented netizens in the world. Whenever there is a hot spot, the corresponding emoji will often appear within an hour.
Some time ago, the hottest emoticon pack, I think it should be "Yao Tou Tanqi" and "Yao Tou Tanqi" and "Ren Qi swallows"! Because of Zhou Qi's mistakes, China lost to Poland, and this set of emojis perfectly interpreted the hearts of the fans. The picture material of
comes from the network
. Because emoji packs have super affinity and influence, many film and television works have also started emoji pack marketing.
More and more film and television works will start to appear related emoticons on the eve of their launch, and the official emoticons are becoming more and more grounded. It is often unclear whether it is due to the talents of the majority of netizens or From the hands of official marketing.
In addition to the promotional type of emoticons, there is another emoticon that is very special. They originally appeared to create an IP. For example, Wang Dan, Ye Meng Jun, Chang Cao Yan Tuanzi, etc., they gradually capture the hearts of netizens through their cute images, thereby making their value continue to increase.
It can be said that the linkage of emoticon IP has become a major trend. Brand linkage, image authorization, and film and television development have all come into being. The picture material of
comes from the video and television of the network
emoticon package, which can be started from "Emotional Fantasy Adventure". This is a movie tailored for emoji expressions. It tells the story of emoji emojis exploring a magical mobile phone world, breaking through various APPs, and chasing their dreams.
"Emotional Fantasy Adventure" is the first film to put emoji packs on the screen. It won $10.5 million at the box office on the first day of its release. This is a very proud achievement.
▲ The first stills of "Emotional Fantasy Adventure"
In China, the familiar Ali has already launched in 2011, "Ari Dream Island", "Ari Time", "Ari Grows", etc. A series of animated drama works. In 2016, his image creator Xu Hancai announced that he would release the big movie "Ari's Dream Castle", bringing Ari to the big screen.
▲ "Ari Dream Castle"
Also in 2016, Tencent Pictures announced at the annual press conference that it would integrate computer animation production and live action shooting to create a big movie with "Tusky" as the protagonist.
All kinds of phenomena indicate that emoticons have begun to enter the IP video operation and development. But behind the excitement, the film and television development of the emoji package is actually not so smooth.
cartoon emoticon pack film and television road is blocked and long
The phenomenon of emoticon pack development into film and television works has not yet formed a general trend in the global market. Although
"Emotional Fantasy Adventure" won the box office because of its novel characters, the film's reputation was so bad that it was even called "the most tragic and boring movie."
▲The first stills of "Emotional Fantasy Adventure"
And the two domestic "Emoji Pack Movies", "Ari's Dream Castle" and "Tusky" failed to meet the audience as scheduled. As for the future box office after the release Word of mouth is also full of unknowns.
▲ Tusky emoticon pack
dominates the web, comics, games and other common film and television adaptationsIn the market environment, the concept of adapting from the small export of emoticons is naturally novel.
However, it is not an easy task to start from a simple character image, construct a complete and convincing worldview, and polish a beautiful and exquisite story. Among them, the traffic of emoticons alone is obviously not enough, especially in the current industry market where traffic is invalid and content is king, and there is no place to survive.
recently released "Luo Xiaohei Zhanji", and the high reputation that was continuously released in the early stage was officially lifted.
Although strictly speaking, we cannot call it an emoticon movie, but many fans knew and liked this IP because of Luo Xiaohei’s popularity at the beginning. This also reflects the role of emoticon on film and television from the side. The boosting role of value. The success of "Luo Xiaohei Zhan Ji" may also have a certain leading significance for later memo films.
shows that the future of emoji movies is still a blue ocean, and how to successfully explore this blue ocean still requires the efforts of all filmmakers.
Do you have a favorite emoji? Leave a message to Xiaoyi, let’s talk!
