2018 is destined to be an extraordinary year for the film and television industry. Although the star tax turmoil, yin and yang contract incidents, and film and television winter talks are raging in the second half of the year, the development of the Chinese film industry is still gaining momentum. The number of moviegoers across the country continues to rise, the number of cinema screens surpassed North America to become the world's first, and the total box office of 56 billion broke last year's record one month in advance. Various signs indicate that China has become the world's second largest movie market.
"In 2020, the Chinese film market will become the world's largest film market, with 5 to 8 times more room for box office growth. It will exceed 200 billion in the next 5 years and reach 500 billion in 10 years!" Zhang Hongsen, Deputy Director of the State Administration of Radio, Film and Television pointed out .
China's film industry is a sunrise industry, both for film industry practitioners and investors. With the growing box office of the movie market in recent years and the increasing release of market dividends, the movie industry is also becoming a major investment outlet. In this industry situation, film and television investment platforms, film and television investment decision makers, and film investors are increasingly emerging, and the growth rate is also very rapid.
The 2017 summer file "Wolf Warriors 2" grabbed 5.6 billion box office, and the 2018 Spring Festival file "Red Sea Operation" and "Chinatown Detective 2" occupied the commanding heights of the box office with a strong posture. The achievements of domestic films have once again "stimulated" the active participation in the Chinese film market, allowing more people to witness the film box office space, and allowing more people to witness the potential for the development of the Chinese film market, and the market development has a big dividend. To be released further.
In the second half of 2018, films such as "I'm Not a God of Medicine", "A Good Show", "The Nameless", "Overtime Cohabitation", "The Richest Man in Xihong City" and other movies have successively detonated box office, making the topic of movie investment continue to heat .
However, while film investment continues to "popularize", "how to choose film investment projects" is a question that investors are concerned about and seek answers!
Good movies have created box office miracles, and bad movies have rushed to the street. There is no doubt that this year's Chinese film market is going through a process of survival of the fittest. It is professional and powerful to have a real foothold. The investment market is changing rapidly, and so is the movie market, but from the perspective of the classic films that are "popular and popular", we can still see the logic and structure of their success. "Operation Red Sea", "I am not a medicine god" and "The Nameless" all follow this golden rule B=C+A+X where C is the content of the film itself, A is the content presentation, and X is the film announcement.
content
no matter what industry the content itself is extremely important! How does
screen high-quality film investment projects? The first thing to be clear is whether the film content itself focuses on the present. Thinking about who the film’s audience is, whether it can satisfy the audience’s expression of affection, whether the plot logically moves toward the return of values and basic humanity, etc. These are necessary factors for the success of a film. Looking at the hit movie "I'm Not the God of Medicine", the central idea of the movie is to focus on people with cancer, exposing the social problems of high price of medicines and difficulty in seeing a doctor. In the film, "Whose does not have a patient?" "I want to live well, is it wrong?" It resonated with the audience, satisfies the emotional appeal of most people, and becomes a classic shot of the film.
The movie "The God of Medicine" is undoubtedly a success. In terms of characterization, Cheng Yong played by Xu Zheng is flesh and blood, and Lu Yiyi, played by Wang Chuanjun, gathers the shadow of most patients. Such a literary and realistic movie has become a dark box office horse in the summer, and the film has received support and optimism from the audience before and after its release. In addition to the content of the film, the film has also risen to "influence" the policy awareness of relevant national departments. This is an inevitable factor in the film being "acclaimed and popular".
content presentation
Secondly, who presents the film content and how to present it is also an element that must be referred to when screening film investment projects. To put it simply,
means watching the director, watching the actors, watching the screenwriter, watching the production. Depending on the professionalism and strength of these production teams, actors can also refer to whether they have big IP value. Only professional filmmakers can present their works better. This is an important part of ensuring the quality of the film.
Look at "The Unknown", which is full of the limelight recently and won the box office champion in the same period with a black comedy, starring Chen Jianbin, Ren Suxi, Zhang Yu, and Wang Yanhui. This kind of acting is enough to make up for the lack of plot. How important are the actors and the creative team of
? Take a lookYang Mi's "Baby" and Li Yifeng's "Animal World" know how the themes are brilliant and the traffic is huge, but the strength of the main creators is not enough, after all, they will not be a box office miracle! The final step of
's screening of high-quality films is the film's publicity. The strength of publicity is whether the publicity work is in place, which is critical to the success of a film. The announcement of
also includes the announcement of the film before and after its release, which affects the popularity of the film in the market, affects the reputation of the film, and ultimately affects who and how many people come to the movie to contribute to the box office. It is no exaggeration for
to say that a successful advertising team controls the box office of a movie.
Nowadays, movies have become a market trend. With the rapid development of the film industry, more and more people are beginning to come into contact with movie investment and share the market’s dividends
