The box office of Sha Yi's "Intimate Travel" is worrying, and it is destined to be cannon fodder when hitting the top three films on National Day?

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This year's National Day, the film market competition can be described as extremely fierce, "Me and My Motherland", "The Climber" and "Captain of China" cover almost 90% of the film schedules in the national theaters. The top three films have tried their best. Sparing no effort in publicity also made the movies released at the same time no fight back. At present, the competition of the three films is still in full swing. The box office of "Me and My Motherland" has reached 1.3 billion, and "Captain China" has exceeded 1 billion. Although "The Climber" lags behind, it also broke the 500 million mark.

The box office of Sha Yi's 'Intimate Travel' is worrying, and it is destined to be cannon fodder when hitting the top three films on National Day? - Lujuba

However, in such an extremely cruel market environment, Sha Yi's first "Intimate Travel" was also released. This was not only Sha Yi's first step from an actor to a director, but also his son Anji's first step towards an actor. Feet, father and son partner, and good friend Yao Chen for help, naturally attracted much attention.

The box office of Sha Yi's 'Intimate Travel' is worrying, and it is destined to be cannon fodder when hitting the top three films on National Day? - Lujuba

​​From the subject matter, this movie follows the line of family affection. It tells the story of a bohemian big boy and a well-behaved child looking for relatives with a well-behaved and sensible child. It shows a father-son-like feelings, which can be called "Chinese version Kikujiro Summer". The whole film does not pursue novelty and excitement, nor does it have any ups and downs. It is simply the warm affection between adults and children, mutual needs and the courage to take responsibility.

The box office of Sha Yi's 'Intimate Travel' is worrying, and it is destined to be cannon fodder when hitting the top three films on National Day? - Lujuba

Happy, hilarious, warm, smiling, crying, and healing. As an actor, Sha Yi reassures netizens. As a director, this time it also made many audiences shine. The script is very neat, the aesthetics are online, the scenery is beautiful, and some tributes to classic movies, although the story is not novel, the plot The setting and direction are basically expected, but the performance is not tacky. The acting is online, the smile is natural, not blunt or embarrassing, and so touching.

Angie, who became an actor for the first time, has completely passed the performance, with good emotions, natural expression, real and cute. Although Sha Yi’s character setting is not so pleasing, but according to Sha Yi’s performance style, she still excavated the most characters. On the lovely side, I have incorporated a lot of subtle insights into life and family in the film. The face is sincere, comes with humor, and is a bit greasy, but it is not annoying at all. The process of finding love is actually a son’s gift. Dad staged the process of love education.

It actually narrates the growth of two people. Men and women gradually become brave and free. Shen Tong gradually understands that sometimes responsibility is also a kind of happiness. Of course, Sha Yi, which was directed for the first time, also has shortcomings. The plot is a little deliberate, and the mood is a bit insufficient, but overall, it is worth seeing.

However, the release of such a sincere work on National Day is tantamount to hitting a rock with a pebble. Many netizens also commented that it is destined to become cannon fodder. From the perspective of filming, this film only accounts for 1.6%. The daily box office is only more than one million. Many netizens left messages saying that there are almost no movies in the nearby theaters, so they can't buy tickets at all, and some people don't even know the existence of this movie. Although the investment of

is not large, if we continue to follow this trend, it is estimated that Sha Yi will also have to pay. Moreover, the early publicity has not been in place. Except for a few friends in the circle, there is basically no publicity. It’s not surprising that the popularity didn’t open, and it hit the National Day stall again, so it became cannon fodder.

​​Actually, the movie itself was prepared for the children of summer vacation, but it was not released on time due to various factors, so it had to be scheduled for the National Day. Now, Sha Yi is also working hard to promote the film. After running fifty-six roadshows, I still have a bad cold. In short, I hope such a sincere film will have a good result in the end!

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