Perhaps this year's National Day file is quite special, and the happy twist, which has always been "face up to difficulties", did not come to join in the fun. Since 2015, "Charlotte Troubles" made Happy Twist a hit, he has not missed the National Day file in the following two years. In 2017, the National Day archive of "The Shame of Iron Fist" only cost 80 million yuan in production, but eventually won 2.2 billion in the box office; the National Day archive in 2018, "Li Cha's Aunt", has a mediocre reputation, but it still won 600 million Box office, plus 1.4 billion in "Charlotte Annoyance", was only a three-year National Day file, and Happy Twist won an excellent box office of 4.2 billion.
But in 2019, Happy Twist's results were not good. The time is approaching the end of the year, and there is not a Happy Twist movie released. As the saying goes, there must be monsters when things go wrong. Happy Twist has also suffered backlash after being "myth". Water can carry a boat and it can also overturn it. Happy Twist's silence this year is not a reflection.
is different from traditional film and television media companies. Happy Twice focuses on dramas. It can get a share of the movie market thanks to excellent actors and sophisticated scripts. "Charlotte Annoyance" is able to counterattack because of its high quality. Compared with the "Nine Demon Tower" released in the same period, "Charlotte Annoyance" is simply not too good. The film's actor team and the drama team are the same. After experiencing thousands of tempers in the drama, the quality of the film is naturally guaranteed.
There is an obvious chain of contempt in the entertainment circle, and acting in a drama represents good acting skills. Therefore, when drama actors go to act in films, their acting skills are guaranteed, and the finished films presented are more competitive in the market. With the joint efforts of many people, "Charlotte Trouble" has won a good reputation for Happy Twist. Since then, the film "Donkey Gets Water" has a box office of only 170 million, but the score is as high as 8.3, which has earned a good reputation for Happy Twist. Since then, happy twist has been "mythical" by the audience, and happy twist has become synonymous with quality products.
However, in 2018, Happy Twist began to show signs of decline. The "seed player" "Aunt Li Cha" did not achieve the expected results. Instead, the word-of-mouth declined significantly after the first day of the show. The drama version score was obviously as high as 7.1, but the movie version score was finally Only 4.6, the strength of a film made Happy Twist "fallen to the altar."
After Happy Twist became popular, the pillars were no longer just Shen Teng and Ma Li. With the increase in the number of movies, more and more actors have a platform to express themselves. Under such a general situation, Allen relied on " "The Shame of Iron Fist" became popular in one fell swoop and became a leader among the domestic comedians. He is 187cm tall to perform comedies and has a cute contrast.
is actually Shen Teng and Ma Li, who are appearing less and less in happy twist movies, but they have been active on the silver screen. In comparison, Shen Teng's results are undoubtedly better. This year's Lunar New Year's "Crazy Aliens" and "Flying Life" performed well, allowing Shen Teng to successfully enter the ranks of 10 billion box office actors. On the other hand, Alan, the few films he starred in were generally popular and failed to make a big splash. The fundamental reason why
Happy Twist fell to the altar is that the company itself has certain problems, which are more the result of market choices. Looking at the hot comedy films in recent years, few comedy movies are like happy twists, relying on only one comedy element to support them. There are many films advertised as comedy in the market, but they are all combined with other elements. For example, the "Chinatown Detective" series combines comedy and suspense; Ning Hao's "Crazy Alien" combines comedy and soft science fiction, which makes it easier to create than pure comedy.
Looking at the current movie market, it is difficult for pure comedy to get out of the circle. Even the "New King of Comedy" written by Stephen Chow himself still failed to repeat the myth of the "King of Comedy" back then. Instead, it was labeled "fried cold rice." "s Mark. The market is changing, and the tastes of the audience are also changing. Movies must also be changed according to the market.
is not just a happy twist. Domestic comedies are undergoing continuous transformation. The directors who have focused on comedy are diversified and the most representative is Xu Zheng. "Thai 囧" and "Hong Kong 囧" are Chinese comediesThe successful cases of commercial films are all Xu Zheng's early works. "Thai 囧" was released in 2012, "Hong Kong 囧" was released in 2015, and the rise of happy twist is also the same year.
But after that, the style of Xu Zheng's movies began to change, and he began to seek transformation and try more diversified themes. "I am not a medicine god" allowed Xu Zheng to successfully get rid of the image of a "comedian". He can play comedy as well as other types of movies.
On the other hand, Happy Twist has not found a suitable transformation road, but has been stuck in the quagmire of comedy. In today's increasingly diversified market, it is not easy to create an excellent comedy movie. It requires more effort and effort. I wonder if Happy Twist can re-enter the altar with its own efforts?
