Since the derailment incident last year, the attention of the outside world to Zhang Dayi has gradually increased a lot. In the past, I just knew that she was an internet celebrity, but I didn't expect that there were so many behind her. Although the turmoil has passed for some time, the two people did not seem to break up. From some of the previous photos, it can be seen that the two are still together.
have to say that the two people may be true love, even if things are in such a field, they still haven't given up on each other. Because of this, Jiang Fan lost his status as a partner and became a senior hitman. Zhang Dayi started to fall slowly from the top of the Internet celebrity. Some people speculated that she could return to the altar?
After that, the impact on the two people's career
1. The man's dismissed partner
is an executive of Ali. The employee's housework is not a personal issue, but a company's reputation. After such a big incident, Ali was forced to push the tide, in public for private, Ali will definitely give the public an explanation. Many netizens called Jack Ma directly. Taobao makes women's money and is regarded as their biggest customer. Is there any woman in this world who is so tolerant of cheating men?
On April 27th, Alibaba Group announced the results of its investigation, relative to the monetary losses. What everyone is more concerned about is the cancellation of Ali's identity as a partner. This thing is not available to ordinary people in Ali, and it is difficult to get it up after cancellation.
, to some extent, is more powerful than the president. This surprised Jiang Fan and completely turned into a senior hitman. Moving on, there will be no way to pick up the class of Zhang Yong in the future. It is impossible for Ali to let a person with flaws in his private life be the chairman.
Although Jiang Fan is currently in the company, he will still be reused, but his career is basically difficult to improve much. After all, this kind of private life scandal will become an "eternal black spot" in the workplace. Netizens sighed privately, did they end their lives?
2. The influence of the woman’s career is quite large.
Some people say that Zhang Dayi’s career has not been affected. This is really rare. After the turmoil, should she sell goods or sell goods, she claimed to be a misunderstanding, but how could everyone believe it?
didn't know if she wanted to prove anything. After the storm, she didn't seem to be affected much. If you continue to sell goods, you don't particularly care about it. What will I say next?
and still stunned, saying not to be a grudge, it seems to mean something. But is it really that way? I'm afraid I can't explain it clearly, but what does the public think?
See that she is now enjoying life, not as desperately as before. If she changes the rhythm of life, I am afraid no one will believe it.
used to be a top Internet celebrity, how high is the sales performance. In fact, when her career became popular, Weiya , Li Jiaqi and have not yet risen. Now she has transformed from a top Internet celebrity to an ordinary Internet celebrity, and the loss can be imagined. Although the number of live broadcasts has been reduced, many people still scolded her when she appeared in each live broadcast. Sometimes I look at her Weibo comments and the amount of likes, which looks like a normal data of more than 10 million Weibo people.
If you don’t believe me, you can refer to the live broadcast of Wei Ya, Li Jiaqi and Zhang Dayi. Looking at the number of people watching and the number of likes on Weibo, the gap is visible to the naked eye.
Ruhan Holdings was listed on the Nasdaq in 2019. At that time, Zhang Dayi could be said to be a strong woman in her career. However, in 2021, it will withdraw sadly, and its market value will shrink by more than 70%.
In fact, many people in the industry are not optimistic about the Ruhan model. Wang Sicong hit the nail on the head, pointing out that there are three problems, and now it seems that what is said is the truth.
First, a large amount of marketing expenses is puzzling , this in the company, so many people feel that it is very difficult to understand. It is necessary to spend so much money, if it fails, then the money will not come back.
is second, overly relying on top-brand internet celebrity Zhang Dayi . Looking at the financial table for three consecutive years after 2017, she contributed 50.8%, 52.4%, 53.5%, and 53.5% of income. So that Zhang Dayi had such a problem, Ruhan was simply unable to recover.
Since the derailment storm, this problem has become more and more obvious. The stock price of once plummeted by 10% on the Nasdaq, and the market value has evaporated by $22 million. In addition, the sales of online stores have directly fallen sharply, and have been in a state of loss. It is true that Zhang Dayi succeeds, and Zhang Dayi fails.
Third, the online celebrity marketing model has not been verified successfully, and the second "Zhang Dayi" has not been cultivated so far. After the problem occurred, other people simply couldn't stand up, and now they are in such an awkward position. Zhang Dayi, who suffered a setback in his career, was also revealed by netizens that he was selling second-hand sales on the second-hand market. I don’t know if it’s because of wanting to leave, or because of financial constraints.
4. The original internet celebrity
before Li Jiaqi and Wei Ya did not rise. At that time, Zhang Dayi's career was very good. On Double 11 in 2016, Zhang Dayi's online store was also Taobao's first women's clothing store with a sales volume of over 100 million yuan. The live broadcast sells products from its own stores, mainly women's clothing, and the live broadcast is just a sales channel.
After 2017, Li Jiaqi, Wei Ya and other anchors have risen rapidly. They sell a variety of things and gradually become the head anchors of Taobao anchors. In September 2019, Zhang Dayi only started the transformation, and it was fairly smooth in the middle. But it is far inferior to Wei Ya, Li Jiaqi and others, and now Sydney, which has risen at the same time as her, has walked ahead of her.
For Internet celebrity anchors, they must face the issue of popularity. If this kind of thing happens, it is inevitable that the business will be affected. It's been more than a year, but the influence still exists.
At the beginning, her success was mainly based on Weibo, and it also has a lot to do with Ali. In 2014, Zhang Dayi was just a small model, with 300,000 fans on Sina Weibo, but was discovered by Feng Min.
relied on the dividends of the microblog graphic era, and the Internet celebrities are not too many, and it quickly became popular. The rapid rise in 2015 and 2016, the rapid rise in sales. It’s just that this wave of dividends has slowly passed away. Many people prefer short videos and live broadcasts. Zhang Dayi once created a new product launched by customers within 2 seconds, and sold nearly 20 million in sales in 2 hours. Miracle.
5. The current embarrassing situation
Zhang Dayi has benefited from the microblog graphic bonus period, but now the bonus period has passed, and live broadcasts were not optimistic in the past. Now it has been unstoppable. She also started to enter in 2019. Although there are a lot of fans, she has no way to compete with everyone. She sells goods and makes money for her own brand. Others bring goods, and the direction is very different from the beginning.
is now on the Taobao live broadcast . Veya, Li Jiaqi, Sydney and other anchors have already occupied the mainstream. It is difficult to have other living space. On Douyin, there is Luo Yonghao , and Kuaishou has Simba Et al. Some people sighed at that Zhang Dayi, as the first-generation Internet celebrity, has many competitors.
However, the Internet is very fast, and new things will come out every time. Maybe for her, she still has a chance.
