In recent months, there has been a continuous wave of domestic animation. From "Nezha: The Devil's Child" in July to "Luo Xiaohei Zhanji" in September, it has achieved good reputation and box office results. During the National Day period,
, in addition to the much-watched "Big Three", also had a Sino-US co-produced animated 3D work "Snowman Romance" to meet with the audience.
Sino-US joint venture
In 2012, Oriental DreamWorks adopted a Sino-US joint venture, and jointly created "Kung Fu Panda 3" and other animated dramas with American DreamWorks, and undertook "Crazy Primitives" and "How to Train Your Dragon". "Master 2" and other 5 films were released in the Mainland.
"Kung Fu Panda 3" has honed its sword in four years and has been a great success in the Chinese market. However, this intensive cultivation method does not seem to be suitable for the "fast-paced" Chinese market.
In 2018, Oriental DreamWorks was wholly-owned by the Chinese party led by CMC Chinese Culture, launched the new English brand Pearl Studio, and announced plans to build a DreamWorks trilogy. And "Snowman Romance" is considered a work in this plan. The production cost of the film reached 500 million, and Chinese investment accounted for 60%. After the animation work
was released at this year's Toronto International Film Festival, it has gained a good reputation and evaluation. It has achieved good ratings on IMDb and Rotten Tomatoes, and the Rotten Tomatoes Popcorn Index reached 95%.
Up to now, this work has reached 31 global open painting markets, with a good result of 24.19 million US dollars in North America, and more than 30 million US dollars worldwide, which is equivalent to 200 million yuan.
domestic box office
This movie met with the audience on the National Day on October 1, but it encountered three major national day gifts, and the results were not outstanding.
scored as high as 8.6 on Douban. However, the box office performance was not satisfactory. It only earned more than 39 million yuan in the box office in three days, compared with 1.1 billion in four days in "Me and My Motherland". "Long" is 800 million in four days, "Climber" is 470 million, and "Snowman" is obviously embarrassing, which is very different from expectations.
During the first weekend of "Snowman Romance", the audience was mostly women. According to market surveys, 53% of the audience were housewives, and about 34% of the audience were children under the age of 12. It is geared towards women and children.
breaks the Chinese barriers and tells Chinese stories
"Snowman Romance" breaks the Chinese and Western cultural barriers, and strives to tell the story of Chinese culture to the world. On the basis of breaking the traditional snowman story frame, it is replaced by a Chinese background and also integrated It is a family animation work with strong Chinese cultural elements.
is more worth mentioning is that the adventure of the snowman "Big Mao" in the play led the world audience to appreciate the beauty of China in all directions. These are my favorite shots.
From the coast of the East China Sea to the western hinterland, it has reached the Qinghai-Tibet Plateau, the magnificent Qiandao Lake, the magnificent Huangshan, the beautiful and rich rape field, and the charming Leshan Giant Buddha. The beauty of this unique Chinese scenery is still Extremely spectacular. Director
said:
"I was stunned when I saw the Leshan Giant Buddha. I must put this magical landscape in the film...Through this film, we will show them the beautiful scenery and customs of China."
Original animation
This animation is an original animation work, and there is no such thing as other animations that have a succession of IP that can be blessed. The director of the
movie, Gil Carlton, was the screenwriter of "Monsters Electric Company", and the screenwriter William Davis, whose works include "The Wandering Rat Country", "How to Train Your Dragon" and "The Cat in Boots" can be seen The strength of the team is still very strong. The rich animation creation experience of these two people can ensure that Chinese and Western audiences with large differences in humanistic background are taken care of to the greatest extent, and will not form cultural barriers between China and the West.
In the animation, the character and habits of the protagonist, Da Mao, are more Western-style. The movie is a Hollywood fantasy adventure style, and the film takes place in China. The narrative body also reflects the Chinese-style family carnival. Family affection, family, etc.
For example, small and medium-sized artists in animationThe shape of the milk is quite the style of old oriental women;
, like the street scene of Shanghai, is also very detailed in the film, such as small advertisements for cram schools, street vendors, fragrant Chinese buns, and doors and windows. The unique Chinese character "Inverted Joy" on the Internet. A love letter from
to China
, the producer of this film, Zhou Peiling, said that this film is "a love letter to China". After seeing it by many foreign audiences,
has a passion for Chinese culture and beauty. The yearning, after watching the movie, Chinese audiences who have settled overseas are emotionally excited. No matter where they are, they will be proud of the magnificent rivers, mountains and culture of the motherland. This may be the value conveyed by the film.
"Snowman" was released on the National Day file. Compared with other impassioned, you can’t wait to pick up the main theme blockbuster after watching the horn of charge. This animated work is like a dessert after the big dish, and it is exported to the world in a delicate and long way. Chinese beauty evokes the pride of the Chinese people, and it can be regarded as the warmest and special existence in the National Day file.
