Alibaba Pictures National Day files combat piracy and escort the main theme of the movie

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On September 30, the three films "My Motherland and Me", "Captain of China", and "The Climber" were officially released. They will look back and forth at the 70th anniversary of the founding of New China with positive artistic works. During this National Day file, Alibaba Pictures was fortunate to participate in the production and distribution of three films to help increase the film's influence; at the same time, Ali used Internet technology to block pirated movies and escort the National Day files.

Alibaba Pictures National Day files combat piracy and escort the main theme of the movie - Lujuba

It is reported that this year's National Day trilogy has not yet been released, and the pre-sale box office has exceeded 400 million. Among them, "My Motherland and Me" is co-directed by 7 directors, looking back and forth at important historical moments in the 70 years since the founding of New China through 7 stories; "Chinese Captain" and "The Climber" are adapted from real events and tell the ordinary The heroic deeds of the characters. The spirit of struggle, dedication, and fear of hardships and dangers behind the three films are in the same line, and together they show the positive energy and family feelings of the little people in the big era.

In recent years, with the domestic movie box office boom, some criminals have focused on the piracy business of pirated recordings and broadcasts. Large-scale piracy has spread across multiple channels, causing a heavy blow to the domestic movie market. In order to better combat piracy and protect intellectual property rights, in April this year, Alibaba launched the world's first video copyright protection plan, using Alibaba's intellectual property protection technology brain to prevent and control upcoming movies in advance.

Alibaba Pictures National Day files combat piracy and escort the main theme of the movie - Lujuba

Alibaba's intellectual property protection technology brain is a set of algorithm technology system aggregated from the massive online and offline anti-counterfeiting feature database and anti-counterfeiting experience accumulated by Alibaba in the past 20 years. The total amount of sample data is equivalent to the collection of 186 National Library of China, and the accumulated sample size of anti-counterfeiting pictures alone exceeds 13.7 billion. After printing and stacking on 0.3mm standard photographic paper, it is equivalent to approximately 464 Mount Everest. Just in August this year, this set of AI anti-counterfeiting technology was jointly named "Artificial Intelligence Innovation Star" by the Central Cyberspace Administration of China, the Ministry of Industry and Information Technology, and the Ministry of Public Security. In the past three years, Ali has used this technology to assist the police in 31 provinces and 227 districts and counties across the country to arrest 4439 suspects and destroy 4289 counterfeit production and sales dens.

In the field of cinema film protection, Alibaba has used this technology to protect nearly a hundred films released in total, protected the films participating in the Beijing International Film Festival and Shanghai International Film Festival, and assisted the public security authorities in destroying multiple offline pirated copies. Industry chain. In April of this year, with the technical assistance of the Ali Anti-Counterfeiting Special Forces, the Ministry of Public Security cracked down on the Spring Festival file pirated movie series project, identified and eliminated the source of offline production, online dissemination chain, domestic and foreign gangs of high-definition pirated movies during the Spring Festival file. A number of pirated websites and apps with prominent infringement issues such as "Twisted Film and Television" and strong feedback from right holders were blocked.

Tags: movie