"Shanghai Fortress" was cold, it was so cold. On the first day of the show, Douban's score dropped from 4.2 to 3.4. The speed is so fast that it cannot be simply described as shock. Even Tao Piao Piao and Maoyan, who have always tolerated almost any film with 8-9 points, are rare only in their early 6s. On the box office of
, the first Friday of the show failed to exceed 100 million, and the single-day box office fell to more than 10 million on Saturday the next day. At the same time, due to the influence of word of mouth, the proportion of movies was further compressed by the theater. This trend, the overall situation has been determined, and there is no way to recover.
Just a few days before it was released, "Shanghai Fortress" released a wave of media screenings, and then the major movies began to fanfare from the media public account. If the rottenness of "Shanghai Fortress" is shocking, then these big blows can be said to be eye-opening.
This is known as 6 years of preparation, with an investment of 360 million. The top star Lu Han and the popular goddess Shu Qi will lead the starring. It will take over the sci-fi hard-core production of "The Wandering Earth". Why is it in the media and the general audience? The evaluation contrast is so great? One thing is certain: this is obviously not a two-level differentiation of word-of-mouth. Douban scored by nearly 90,000 people, which is better than 2% of science fiction movies and better than 0% of romance movies. This is a one-sided bad review.
So, are these self-media big players collectively blind? Obviously not. These large characters and the writers behind them have always regarded themselves as professional, objective and even unique and pungent. How could they fail to see such a bad movie that is obvious to ordinary people voting with their feet? After all, the people who eat melons also understand that they can take people's money and help them eliminate disasters. This is no secret. However, new media is an essential part of movie promotion, especially an important step in the realization of traffic. It is indeed understandable. Participating in movie marketing activities is not necessarily a bad thing.
In fact, from the title and content of the article sent out in advance by certain numbers, it can be seen how vaguely worried about the quality of this film. For example, the article "Domestic sci-fi, see here is another person who doesn't accept fate" 5 days before the release of the big sir movie in the circle. The article basically didn't mention the quality of the film, but from the perspective of interviews with the director, how difficult it is to create the film.
and "1300 days of preparation and completion in 6 years" by the public film detective, can the domestic science fiction gun sound? "And Maoyan's official movie "Domestic Science Fiction", can it take over "The Wandering Earth"? "The title is an open question without a conclusion, but the content is still awkward. It can be said that these numbers are quite chicken thieves.
and some other large ones, starting from the title, such as the independent fish film "Domestic science fiction, blow up another road", the tenth screening room "[Shanghai Fortress]: Starry Sky and Hot Land", Iris's " The second step of Chinese science fiction movies is finally out." And it is not difficult to find that the angles of these trumpets are almost the same, that is, special effects, scenes and science fiction themes. The plot, performance, logic, etc., which are more important to the quality of the film, are hardly mentioned. It is conceivable that the writers faced such a movie that they knew well, weighing the red envelopes cast by the film, and bitterly trying to finish the orders they received. This "Shanghai Fortress" also tore off the fig leaf of the self-media in this industry circle.
Once upon a time, movie box office rich capital can dominate, traffic stars with many fans can dominate, Internet celebrity big IP can dominate. Later, under the continuous appearance, voice, and guidance of independent self-media, these gradually became useless, and the film studio began to invest the publicity expenses on these self-media in order to drive public opinion. But the real sap fell again. Facts have once again proved that only the quality of the film itself is the only way to succeed in both word of mouth and box office.
broke 3 billion at the box office and ranked seventh in domestic film history, with a Douban score of 8.6, "Nezha: The Devil Boy Comes to the World" is the best example.
This time, in addition to the film side, the injured were also from the media. Although everyone wants to survive, this kind of eating is somewhat ugly, and the criticism you have suffered can be regarded as your own responsibility. Of course, if you make money, you can continue to be complacent. But when you flaunt your independence in the future, I hope you will speak with your conscience.
My suggestion is to be frank with the audience about the position and identity of the owner or film producer, so that everyone can understand that there is nothing wrong with what to sell. Either watch the movie before making a decision before confirming the order, and continue to maintain an independentPerspective and identity, straighten your waist, don't pick up the movie if it is not good, and feel at ease if the movie is good.
Finally, I still have to admire the clear stream of film critics from the media industry. At least in the evaluation of this movie, Taotaotao movies, profanity movies, and Zhou Liming, whom everyone admired, gave objective and fair evaluations. That's right, it's a bad review!
