Let’s take a film with an investment of 100 million yuan that does not include the publicity fee as an example. If we don’t calculate the investment in the publicity and distribution stage and only consider the production, the 100 million yuan of funds will be spent in the following three stages. , Namely: preparation stage, shooting stage, post-production stage.
Before studying how to spend money, let's discuss why so much money is spent. In domestic film creation, films with an investment of over 100 million are considered big productions. So as a producer, what made him decide to invest such a large amount of money? The reason is the rate of return on investment. Audiovisual products such as film and television games have a characteristic. The pictures are dazzling, beautiful and shocking, and can bring unparalleled sensory experience to the audience. Consumers will be willing to spend money to experience what they cannot experience in their daily lives. Feel. Therefore, such types as adventure, disaster, war, magic, science fiction, and any film that needs to find a way in audiovisual methods, require large investment to leverage high returns.
film and television products have another feature, star. Since the establishment of the star system in Hollywood, stars have become the most effective means of stimulating the box office of various films, because the celebrities themselves are well-known enough to effectively mobilize the audience's expectations for the films. Then, according to the temperament of the film itself, spending a lot of money to invite some stars who fit this temperament is also very obvious in pulling the box office. In other words, if it is necessary, spending money is called investment; if it is not necessary, spending money is called burning money. (PS. I suddenly thought of the commercial elements that many people talk about. My understanding is that the so-called commercial elements are things that you rarely see in life, such as chasing cars, explosions, plane crashes, tsunamis, volcanic eruptions , Alien attack, etc. These elements can arouse the audience’s urge to consume the film, so they are called commercial elements. The harder to see things, the easier it is to stimulate the audience’s desire to consume, so the far away is like Star Wars, the nearer It's all like this. To develop a story based on a certain commercial point is called a commercial film. Based on this characteristic, let's take a look at how to allocate the three stages of investment.
The preparatory stage. In terms of scripts, adaptations are still originals. For adaptations, novels and scripts need to be copyrighted, and an adaptation fee needs to be paid. This part of the cost ranges from 3 to 8 million. The copyright of good novels is expensive, and the remuneration of good screenwriters is high. How much money depends on the positioning of the producer or director. Originally, the incubation period is relatively long, as short as one year, and it is common for five years and eight years to be longer. It starts with finding a screenwriter or setting up a screenwriter. Will pay a reward, this part of the cost ranges from 2 million to 5 million. The specific adaptation of an already mature story, or a high-rise building on the ground to get an original script, still depends on the positioning of the producer or director.
first talk about the actors . Domestic first-line actor, the price is around 20 million, and the high is hundreds of millions. Domestic first-line actress, the price ranges from 10 million to nearly 100 million yuan. This cost fluctuates very sharply. If the script is good, the director is good, the actors are good. The cost will be very low, maybe more than 5 million can be dealt with. Because as an actor, if he is a director who can impress him and can trust him, he is willing to participate, and even he would invest himself instead of filming. , After all, any actor hopes to get awards or box office affirmation. (PS. Some producers actually don’t have to pay actors such a high remuneration, and part of the remuneration is paid by the brand signed by the actors. The temperament of a movie is very consistent. A certain star, the production team has also entered the brand’s eyes. The brand believes that the star’s appearance in a movie will enhance the brand value. Then the brand will not only consider advertising placement, but also pay a part of the money for the producer to make up the remuneration for the actors, prompting Actors appear in movies.
, let’s talk about directors, domestic first-line directors, the price is around 5 million to 10 million. This fluctuation is also very strong, but no matter how low it is, it will not be less than 500,000 US dollars. This is a regulation of the Global Directors Association. Besides. Just like actors, good scripts, reliable producers, and producers can also reduce the director’s pay. Therefore, the star plus the director, plus other actors, will be calculated at 35 million. Then there are various The idea has come to fruition. If the price of the actor and director is relatively low, and the director really wants to make Questyle, then this part of the producer is willing to spend money. In the past, it was a pencil and a few pieces of paper to divide the mirror. Draw it out, now because there are so many special effects, the light painting is no longer useful, and it will be directly modeled by a computer, Simulate motion trajectory and camera motion in. Generally, models are modeled according to the main scene, and some are willing to burn money to model according to several sets of shots. The cost of this part mainly depends on how much money the director wants to spend and how far the rehearsal is. Immediately afterwards, the art part that burned money began. After the modeling is completed, the next step is to implement it. How can we take real shots of the things we have imagined before, which scenes need to be split, and which props need to be made. Basically, for a blockbuster, a model may be made separately for a shot. Generally, the early stage art of a movie uses 15% of the entire budget. For blockbusters that rely on modeling to eat, the money will only be more. The pre-production art of that movie used 15% of the entire budget. For blockbusters that rely on modeling to eat, the money will only be more.
and then the shooting stage . In fact, this stage is not very expensive, as long as you follow the shooting plan (the risk mainly comes from the director's shooting HIGH, postponement, the actor's penalty is not small). There will be a lot of sponsorship in this part, so a lot of expenses are not included in the cost. All kinds of photographic equipment, lighting equipment, 300 to 500 staff costs, all kinds of extras. The main costly equipment, cameras, elevators, various mechanical and electronic rocker arms, aerial photography equipment, and lighting require some money. Some money is needed for meals, and accommodation will be greatly discounted. The filming location, whether it is a location or a film and television base, is basically sponsored and coordinated by the local authorities. If the shooting time is calculated as 60 days, this part costs 6 to 8 million. Of course, if the producer and director are not competent, the cost of the shooting stage can be prohibitively high.
, of course, is the post-production stage . Mainly special effects production, this stage is especially expensive. For example, in a scene in a certain drama, Soldier A poked Soldier B, and Soldier B spurted blood and fell to the ground. For more than 1 second, about 40 frames of the shot, a spearhead pierced the armor, and the special effects of spurting blood cost 20,000 yuan. So how much money will be spent in this later stage, imagine for yourself according to the characteristics of the film.
