Author: Cheng Xiansen
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Two days have passed since H&M’s boycott of Xinjiang cotton on the 24th. In these two days, in addition to H&M, netizens "uncovered" that many companies had voiced boycotts of Xinjiang cotton, including Adidas and Nike. As the incident continued to heat up, the celebrity spokespersons were the first to speak out.
If it were not for these celebrity spokespersons, you might not know that so many foreign companies participated in the team boycotting Xinjiang cotton. Next, I will take stock of the Chinese celebrity spokespersons who terminated their contracts with foreign brands in the H&M incident. The first spokesperson of
,
, who slandered and spread rumors were also boycotted. As the protagonist of this incident, H&M was naturally strongly boycotted by the Chinese market. Its market value evaporated 4.2 billion yuan at the closing on the 25th, and it also lost China, a huge consumer market. The heavy losses can be said without saying more. As the spokesperson of H&M in China,
, Huang Xuan, and Song Qian successively issued their own statements.
Huang Xuan Studio stated in a statement that its artist Huang Xuan has terminated the cooperation with H&M and firmly opposes any attempts to spread rumors and smear the country and human rights!
And Song Qian's statement also expressed the concept of national interest above all else, opposed any acts of discrediting the country, and terminated the cooperation with H&M.
star
who joined the contract termination team thought that the H&M incident would directly end with H&M's withdrawal from the Chinese market. Unexpectedly, the netizens were too powerful to dig out the companies that had previously spoken out to boycott Xinjiang Cotton. The sources of
celebrities are a bit faster than ordinary people. This leads to a celebrity's announcement of suspending cooperation. It turns out that this company is also spreading rumors and discrediting Xinjiang Cotton.
On March 25, a series of well-known brands such as Adidas, Nike, Uniqlo, New Balance , Burberry, Converse, Burberry, etc. were discovered to have made comments that they no longer use Xinjiang cotton. At the same time, one by one announcements to suspend cooperation was issued.
Yang Mi, Di Lieba , Deng Lun, Wang Jiaer, Chen Linong, Yi Yang Qianxi, Peng Yuyan, Eason Chen and many other Chinese stars announced the termination of cooperation with Adidas. And as more and more brands are dug into depth, the team of celebrities joining the wave of contract cancellations is getting bigger and bigger!
Lost the biggest star, do you love this eason?
, as Adidas' " global + lifelong spokesperson + first Chinese designer ", this incident has the deepest impact and the most severely lost celebrity, none other than Eason Chan.
Why do so many celebrities cancel the contract, so Eason Chan is required to talk about it alone? Because his contract with other stars is not a heavyweight at all! The contract signed by
began in 2011, and at that time it was " global + lifelong spokesperson + first Chinese designer ". It can be seen that Adidas recognizes Eason Chan in the Chinese market. From top to bottom, the spokespersons in the entertainment circle are "global spokesperson, product ambassador, regional image ambassador, regional series ambassador", not to mention lifetime and 's first Chinese design The name of the teacher !
For Eason Chan, terminating the contract will not only lose the follow-up income, but also may face sky-high liquidated damages . How can such an eason not be loved?
One more thing, Jay Chou , which had nothing to do with this incident, also lay on the hot search, because its endorsed clothing brands Metersbonwe and Hailan House are all domestic brands without exception. , So Jay Chou did not have a chance to speak up. On the hot search in this way, it is estimated that Jay Chou is also a little bit dumbfounded!
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