's recent hot search headlines are all about celebrities' termination of contract with Adidas, such as contemporary big coffee Yang Mi, Reba , and small fresh meat Yi Yang Qianxi all agree to unilaterally terminate the contract with Adidas. Everyone knows that the celebrity unilaterally breached the contract. It is necessary to compensate a lot of liquidated damages. Although they need to pay a lot of liquidated damages, these stars still terminate their contracts with Adidas . I believe everyone knows why so many stars have terminated their contracts with Adidas.
The liquidated damages of people like Yang Mi Reba and others, compared to Eason Chan, are a drop in the bucket, and the star that suffered the most this time should be Eason Chan. In fact, Eason Chan was one of the first artists to sign an endorsement with Adidas. At the same time, Eason Chan and have signed an endorsement contract with Adidas for more than ten years. After the accident of Adidas, 43 artists terminated the contract. There is no way Eason Chan also issued a statement on Weibo to terminate the contract with Adidas.
As the first Chinese designer of Adidas, Eason Chan has many designs by his hand. At the same time, he is also the global spokesperson of Adidas, plus a life-long endorsement contract. After the accident of Adidas, Eason Chan received unilateral liquidated damages. Some netizens have estimated that the astronomical liquidated damages are about 60 million yuan. During this period of time, Eason Chan can be said that there is no commercial performance at all, and no additional income. Faced with the soaring liquidated damages, Eason Chan has to pay for it.
This Adi incident triggered a celebrity termination frenzy, but Jay Chou Jay Chou was unscathed. I don’t know if you have discovered the products Jay Chou endorsed, most of which are domestic brands. The editor clearly remembers the time when Jay Chou just became popular It is an electric car endorsed. Since then, Jay Chou can be said to be the all-round spokesperson of domestic brands. Basically, domestic brands you know have Jay Chou endorsements, and foreign brands Jay Chou have basically not endorsed, and this is also Jay Chou unscathed. The ultimate reason.
Actually, this is not the first time that celebrities collectively terminate their contract. There are also many celebrities who have unilaterally breached the contract in the DG incident. It can also be seen from this that celebrities are still very patriotic, or they may be unilaterally defaulted by external pressure. In short, no matter what, it's interesting enough for these stars to stand up in time. What do you think of the celebrity group's termination of the contract with Adi? Welcome to leave comments.
