March 25th is called "Internal Entertainment Cancellation Day." Since the morning Wang Yibo and Tan Songyun terminated their cooperation with Nike, the stars have terminated their contracts and reached a climax at 5 pm:
Jing Boran, Ni Ni, Wang Yuan and Uniqlo canceled the contract;
Zhang Yixing, Liu Yuxin, Xu Guanghan and CK canceled their contract;
Liu Wen, Xu Guanghan and PUMA canceled their contract;
Zhang Yixing, Ouyang Nana, Bai Jingting and Kuangwei canceled their contract;
Zhang Ziqi and 3zzzZhang Meiyu, 3zzzzzzzz and Meng Ziqi 5 ;
Adidas has the most spokespersons, Eason Chan, Yang Mi, Yang Ying, Yi Qianqianxi, Wang Jiaer, Peng Yuyan, Deng Lun, Zhang Junning, Di Lieba, Chen Linong, and Xiang Zuo all terminated their contracts, including Mainland, Hong Kong and Taiwan artists.
Among them, several stars were scolded very badly because of their late termination. For example, Di Lieba , Tong Liya, also a beautiful Xinjiang beauty, spoke for the first time in supporting her hometown the night before, Gu Li Naza She also spoke on the morning of the 25th, but as the spokesperson of Adi, she has remained silent. Many netizens expressed their disappointment.
However, it was later proved that the termination of the contract requires time to negotiate. Those who collectively terminate the contract in the afternoon are basically spokespersons. The entanglement with the brand is bound to be deeper. Wang Yibo and Tan Songyun , who terminated their cooperation in the morning, are not Nike spokespersons. Not even an ambassador is counted, so the negotiation is naturally easier.
On this kind of big issue of right and wrong, the position of most stars, especially mainland stars, is still trustworthy.
But there is only one outlier, Li Yifeng .
I especially admire his "physique", he was also a flow at any rate. It stands to reason that the average flow star is a "repellent physique". No matter what he does, he will be discussed and discussed, but he is always black every time. The point can also be hidden.
For example, he once became a legal coffee named by CCTV because of a car accident, but this incident was quickly "forgotten";
For example, at the Hundred Flowers Award that year, he and Yang Ying, one of the best male matchmaker, and one of the best For example, at the Golden Eagle Award, he and Di Lieba played the role of the emperor and the back of the golden mountain, but just like today, the firepower is the same as that of the golden eagle, and everyone is only scolding Yang Ying;
All were attracted by Di Lieba, but no one laughed at him.
In fact, Li Yifeng holds two problematic foreign brands, Hugo Boss and Arthurs. The latter belongs to the “leakage detection” defined by netizens. In the insult to China by foreign brands in 2019, it looks less well-known than Li Yifeng’s Song Weilong , Han Dongjun and Arthurs terminated their contract, but Li Yifeng later became the new spokesperson;
and Hugo Boss, this time also a member of BCI, once expressed his position on Xinjiang Cotton, even the term modern slavery (modern slavery). It's all used, and the tone is worse than H&M.
But on the 25th, only a few people on the forum ridiculed Li Yifeng. By 7 or 8 o'clock in the evening, the celebrity termination wave broke out, and the People’s Daily praised it by name. Netizens felt that the matter seemed to end here. Those who should terminate the contract seemed to have terminated the contract. , Can’t think of him at all. As a result, at around nine o’clock in the evening, the two brandsBo issued a statement supporting one China and Xinjiang cotton.
The fans and marketing account are naturally bluffing, saying that Li Yifeng has been scolded for a day, but he is actually doing big things in a muffled voice. The solution that others are pursuing is not necessarily what Li Yifeng is pursuing.
To be honest, I was shocked at the time. I didn't expect that in this matter, the best solution was Li Yifeng, who I have always hated, so I looked at him with admiration.
Indeed, celebrity termination is not the purpose, what about after termination?
Like Li Yifeng, it is our goal to strive for cooperating brands to express their position and support China.
Other celebrities risked compensation to terminate the cooperation, but he did not terminate the contract as tall as he did.
Although Hugo Boss did not apologize, this statement belongs to "slip kneeling", but even if it is slip kneeling, it is already very rare among many foreign brands that refuse to admit mistakes.
Just imagine, if Adidas ’s spokespersons in China collectively pressured it to change its position, what a happy ending it would be!
It’s a pity that, like Nike, Adidas is a fairly large international brand. It’s difficult to change its position because of a few spokespersons. When the spokespersons on the Chinese side terminate their contract, they replaced the Weibo head picture with Korean stars-yes, the first ones to miss out were Koreans.
Adidas’ physical stores in China and online stores have not been withdrawn, but the pictures of Chinese spokespersons have been removed and replaced by Koreans. Those who should buy them continue to buy.
I feel depressed for the celebrities who have terminated the contract.
But there is no way. National interests are above everything else. The negotiation cannot produce a perfect result, and it can only be separated.
However, after Li Yifeng blew it for a long time, netizens suddenly discovered that Hugo Boss is a "two-faced" and that the statement was only a "weibo special offer". The statement of joining BCI on its official website is still there, and BCI clothing is still on sale.
They just deleted the previous extreme statement and replaced it with a "relatively neutral" statement. However, the Weibo statement clearly stated that "we will continue to purchase and support Xinjiang cotton", but the official website said " Did not purchase any goods originating in Xinjiang from direct suppliers".
It’s just that most netizens don’t go to see it, they don’t know it.
Is this really the result we are after?
If all foreign brands use Weibo to "kneel" on Weibo, but continue to go their own way and disrespect China on the Internet, wouldn't it make foreigners even more aware of how many Chinese people are stupid and money-good?
What we are pursuing is to speak internationally and let foreigners know the truth! Compared with
, in this wave of contract cancellations, there is a really different star, Huang Zitao .
Although he has always been a very second-in-class image, he has often been ridiculed by netizens in the past two years...
But I have never doubted about his patriotism, and I still remember that he likes martial arts very much. , I always want to promote Chinese Kungfu when I go abroad.
The brand crocodile he collaborated with this time has not expressed a bad stance, so netizens did not pay attention to it. As a result, Huang Zitao said thisBian took the initiative to issue a statement saying that they checked with the brand as soon as the incident broke out and confirmed that they did not boycott Xinjiang cotton. The average celebrity may end here, but Huang Zitao can’t. He insisted that the brand “make an official public statement on all social platforms around the world regarding matters related to the brand’s never banning Xinjiang cotton.
Crocodile did not make a statement, and Huang Zitao terminated the cooperation here. Yes.
looks a bit headstrong, but I think this way of celebrities pushing the brand to speak out is really great.
Over the years, we have been pitted on both sides too many times.
is like what netizens say. , China is a typical beauty, and now it is experiencing the "top-flow only way" that is explosion-proof all over the world. In the international arena, we are too lack of such vocal support.
is not pleased with Chinese brands on Chinese websites. For example, MUJI is also "one-cotton dual-purpose". On Chinese websites it claims to use Xinjiang cotton, but on foreign websites it claims to use Vietnamese cotton.
. We don’t need such "faithfulness", we What is needed is to speak internationally for the brand, telling the world that Xinjiang cotton is pure white, flawless and impeccable.
Huang Zitao’s statement was issued at 19:46, and it has actually made a "template" for Li Yifeng.
but Li Yifeng , Seems to think that after the two brands made their special statement on Weibo, their problems were solved, so at 22:10, they finally reposted the Weibo supporting Xinjiang Cotton.
It can be seen that the team is really working hard. After that, the idea of solving the problem is right, but the answer is still wrong.
If you really want to reach the "optimal solution", you still need to continue negotiations, like Huang Zitao, to force the brand to speak internationally. This is still far away. It’s far from enough, and it even makes people feel fooled.
is patriotic, and there is no speculation. After so many double-handed swords, the eyes of netizens are already sharp. How can they be fooled so easily?
suggests The Li Yifeng team will continue to communicate with the brand. Even if they are not willing to terminate the contract, do not step on the heads of other terminated celebrities at this time, boasting and gaining both fame and fortune. over 40 celebrities terminate the contract with the insulting brand
