Yang Mi Studio issued a statement immediately and terminated the cooperation with Adidas;
Deng Lun Studio came one after another, terminating all cooperation with Adidas;
Wang Yibo and Tan Songyun also announced the termination of all cooperation with Nike
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According to the survey, in fiscal year 2020, Nike's revenue in Greater China is US$6.679 billion, global revenue is US$37.403 billion, and China accounts for approximately 17.86%. What is shocking is that Nike's annual profit is nearly 1.9 billion U.S. dollars, while the profit in Greater China exceeds 1.3 billion U.S. dollars. The Chinese market not only means huge development potential, but also greatly affects their profit margins.
The public relations team of these brands must have been sleepless last night. In the face of the flood of condemnation, how to tide over the crisis is imminent. As public figures, Yang Mi, , Deng Lun, , and Wang Yibo affect a huge fan group in their words and deeds. While enjoying the benefits of the star status, they should also assume corresponding social responsibilities. The picture of
comes from the endorsement of the Internet data
, but it is part of the commercialization of celebrities. At such a special node, they can only stop losses in time if they actively terminate the contract. And without the endorsement of Nike Adi, there will be more good brands waiting for them. Compared with the brand party who hasn't slept all night, Guan Xiaotong slept really sweetly last night. Anta Sports' share price soared by 8.4%. As the only non-athlete spokesperson of Anta Sports, Guan Xiaotong would naturally secretly choose the right brand.
In fact, Guan Xiaotong's vision has always been very vicious, not only in the choice of endorsements, but even in the selection of scripts, variety shows, and even boyfriends, she has unique experience.
Guan Xiaotong is not a big hit in the entertainment circle, nor can she be classified as a first-line actress, so choosing to endorse domestic brands was just a helpless act, because in the eyes of Nike and Adidas, Guan Xiaotong’s Coffee seats are not enough. However, many foreign second-tier brands gave her a lot of invitations, and the endorsement fees were higher, but after careful comparison, Guan Xiaotong still chose domestic brands. The agent of
asked her why, Guan Xiaotong smiled and said, "Many of my classmates and I have worn his clothes and shoes. The quality is very good. Since you can't choose the international first-line brand, then choose the best domestic brand." In many cases, people just provide her with some options, and Guan Xiaotong decides the final choice, and the same is true for the script.
When the agent put a script of the heroine and "Shadow" in front of her at the same time, Guan Xiaotong decisively chose the movie with fewer scenes. She carefully explained to the agent: "I am still young and the number of scenes does not matter. What is important is the opportunity to learn from the great director of Zhang Yimou . When I improve, are you afraid that I won’t be the leading role?”
Guan Xiaotong has the obvious characteristics of the post-90s generation: self-confidence, autonomy, and self-improvement.
Almost all decisions are made by herself, and she will discuss with her parents only at key points. After she got some fame, she was never complacent. In the filming scene of "Shadow", there was a very hard fight scene with Wu Lei and . Several of themThe shots are very difficult, for an actor who has no martial arts skills like her to complete. Zhang Yimou took the initiative to ask whether to use a substitute, Guan Xiaotong gritted his teeth: "Director, I want to try it myself, I will try not to delay the progress of the shooting." The heavy Pei umbrella, lying on the bluestone slab after being injured, kept improving in every shot.
She takes every role very seriously, and the same is true for love.
When she was in love with the popular xiaosheng Luhan, the family did not object, but they took the initiative to open the relationship. Guan Xiaotong has been a very independent girl since she was a child. Whether she is studying or living, she never let her family worry about her. Many friends around her are persuading her not to fall in love with stars in the entertainment industry, especially stars like Lu Han who rely solely on popularity.
But Guan Xiaotong firmly believes in his own vision. What everyone sees is Lu Han in public view, and only she knows what Lu Han looks like in private. Lu Han later proved that he was not a short-lived little meat. As the spokesperson of Manchester United, his football skills were praised by Fan Zhiyi; when he started film and television, he also produced high-quality works such as "Crossing the Line of Fire".
Time has proved that Lu Han is not in vain, and it has also confirmed that Guan Xiaotong's choice is correct. From the endorsement to the script, even her boyfriend, Guan Xiaotong made the right choice. The reason why she can have such a vicious look is that she has a clear understanding of herself.
She knows that her acting skills are not enough, so she is not eager to achieve success, but is willing to slowly accumulate from supporting roles; she knows that she does not have enough coffee positions, so she is not very happy, and is willing to endorse her familiar brand; she knows her heart Beloved, even in the face of great risks, she dared to announce her love affair and face rumors with Lu Han.
When she clarifies what she thinks in her heart and what she wants in life, she will naturally make the right choice .
