saw a piece of news two days ago. During the recent Hong Kong International Film Festival, iQiyi and Qishuyouyu jointly organized the "Tribute to Hong Kong Films: Network Distribution Value Regeneration, Hong Kong Film IP Breaking and Reorganization" theme forum There was a situation that everyone did not expect. The invited guest, the famous Hong Kong director Wang Jing, dropped the microphone on the spot and left the scene angrily after a passionate speech made by people from iQiyi. The story of the
director Wang Jing
incident is roughly like this: On the
forum, Dong Guanjie, CEO of Qishu Youyu, combined with a PPT to explain to everyone a project that Qishu Youyu and iQiyi joined forces: Qiguang Project. The essence of the Qiguang Project is: Hong Kong Film Rejuvenation Project. To put it simply, some classic movies in Hong Kong's heyday are screened out, re-transformed, and combined with the characteristics of the current audience to generate a brand-new story to become a popular online movie. Dong Guanjie called this model: reinterpreting the Hong Kong type and paying tribute to the classics.
However, it was precisely this sentimental sentence that angered Wang Jing. He picked up the microphone and expounded his views loudly, then dropped the microphone and left the scene angrily.
Director Wang Jing
What did iQiyi say wrong? So that Director Wang Jing, who has always been polite and always smiling, is so abnormal and so angry? The reason for
lies in the word "tribute".
Now many of our movies are "pay tribute", pay tribute to Stephen Chow, pay tribute to the Westward Journey...all kinds of tributes emerge one after another, and online movies are the hardest hit area of "tribute", not only powerful but also quite wonderful, such as the strange tree on the forum Youyu’s CEO Dong Guanjie mentioned a big online movie they produced, "Pen Fairy vs. Zhenzi". You can’t even think of paying tribute without them! Many people have regarded tribute as a magic weapon for surprising victory. However, perhaps our copyright awareness is still too weak, or we know who we love and love, I am paying tribute, not plagiarism!
However, anyone who has a little normal sense of copyright knows that this so-called tribute has completely constituted plagiarism. Director Wang Jing is a person who has a normal sense of copyright. So he was angry, so he dropped the microphone, so he left the field angrily. There is nothing wrong with
making movies, digging into Hong Kong’s classic mines, and reshaping the glory of Hong Kong movies, but the premise is that we must respect them and respect intellectual property rights.
This is the problem with iQiyi and Qishuyouyu, and it is also the problem with all "tribute" movies. Don't think that we can get along with the tribute party under the guise of paying tribute. If grievance accumulates to a certain extent, it will inevitably erupt. Director Wang Jing has made a good start, hoping that this attitude can be carried forward. Only when the atmosphere is right, the market will enter a virtuous circle, and the big online movies will get better and better.
hope that online movies will be really big and strong
