a total of 13
1905 Film Network News On November 27, the 4th International Film IP Authorization and Derivative Industry Development Forum was held during the 33rd China Film Golden Rooster Awards. Former Vice President and Professor of Beijing Film Academy Ni Yuehong, CEO of Bona Film Group Jiang Defu, Chairman and General Manager of 1905 Film Network Li Wei, Deputy General Manager of China Film Co., Ltd. Marketing Company Zhu Hairong, Beijing Film Academy Professor Zhang Jie, China Copyright Protection Na Ling, Director of the Center's Legal Department, Luo Xiaoxing, Vice President of Alpha Entertainment Co., Ltd., Qian Jing, Director of Hasbro Consumer Brand Greater China, and Yang Shuo, Chairman of Beijing Qitai Cultural Development Group, attended the event and focused on Chinese film IP In-depth discussions were conducted on topics of concern to industries such as licensing and derivative industry development.
|
| 1905 Film Network Chairman and General Manager Li Wei and Bona Pictures Group Chief Executive Jiang Defu |
Film IP licensing industry opportunities and challenges coexist
The key to improving film quality and perfecting the industry structure is the key to the industry 934zzz
zzz12 A keynote speech was delivered on the problems and countermeasures of the development of the film IP licensing derivative industry. Ni Yuehong, former vice president and professor of Beijing Film Academy, pointed out that at present, China's film IP licensing and derivative industries have initially formed a market, and the annual retail sales have gradually increased, but overall it is still in the initial stage of development.
At present, the main problems facing the development of the industry are the scarcity of brand licensing resources, the misleading of the concept of "post-film products" (that is, the development of derivatives after release), the lack of systematic and strategic planning for the development of derivatives, the proliferation of piracy, and the concentration of industries Low degree, lack of professional talents, etc. This also requires us to come up with corresponding countermeasures as soon as possible to meet the challenges.
In this regard, Ni Yuehong believes that it is necessary to improve the quality of movies and enhance brand influence as the top priority. At the same time, copyright authorization should be used as the starting point to allow valuable IP to enter the market for transactions. The entry point is to promote the participation of e-commerce platforms, improve market collaboration mechanisms, integrate industrial resources at the national level, and form new economic growth points.
|
| Ni Yuehong, the former vice president and professor of Beijing Film Academy, |
In recent years, Bona Pictures Group, which has launched a series of box office and good word-of-mouth works, has its own layout in the field of film IP licensing and derivative industry development. Jiang Defu said that on the road of building a cultural power and promoting Chinese films to the world, we still have a long way to go to improve the industrial structure. In the future, Bona Pictures will work with colleagues in all industries to improve the development, design, production, supply, and sales channels of IP authorization and derivative industries, establish a reasonable industrial chain, and give full play to the extension of IP value.
Of course, high-quality film works are the foundation of subsequent IP development. Jiang Defu also introduced the "China Victory Trilogy" to be launched by Bona Film Group in 2021-"Changjin Lake" , "No Name" and "Chinese Doctor" .
The heads of Aofei Entertainment and Hasbro consumer brands with rich experience in IP R&D, communication and commercialization also shared the importance of IP development for the formation of cultural phenomena through case studies.
|
| z68Li Wei, chairman and general manager of z1905 film network |
movie channel will create "six princesses" IP
"Wandering Earth 2" continues to help the development of derivative industries
round table of this forum, 1905 film network chairman and general manager Li Wei, Zhu Hairong, Deputy General Manager of China Film Co., Ltd., Zhang Jie, Professor of Beijing Film Academy, Luo Xiaoxing, Vice President of Aofei Entertainment Co., Ltd., and Yang Shuo, Chairman of Beijing Qitai Cultural Development Group, and five guests shared the IP copyright from their respective professional perspectives. Development experience in licensing and derivative industries.
1905 Film Network Chairman Li Wei introduced that the film channel is an all-media platform with a "movie library" that has the right to transmit more than 10,000 Chinese films on radio and television and the network transmission rights of more than 7,000 films. Based on this powerful "resource library", the movie channel and its affiliated FusionMedia 1905 website have always been committed to the protection, development and utilization of film intellectual property (IP). First, they have established their own IP resource library, which is effective for existing IP. Management and protection of use, the second is to do a good job of IP planning and arrangements for newly developed film projects, forming a complete development chain and supply chain from content to channels and markets, including unrestricted trademark registration and patent applications.
|
| forum live photo |
Recently, with the continuous efforts of the film channel in the construction of the media center, this traditional national film professional media also has a new and younger identity in the new communication context— -"Six Princesses". Li Wei said that we have officially "transformed" the "six princesses", which is hotly discussed and loved by netizens, from a virtual person to a registered trademark of the movie channel. Li Wei revealed that the "six princesses" have completed more than 40 trademark registrations, including design patents. Starting in 2021, they will also conduct brand marketing in conjunction with the content of "Film Decoding" and "Fashion Life Season" to expand fashion and lifestyle categories. Business format, to realize the "movie+" derivative industry layout.
Last night, Guo Fan, the director of the movie "Wandering Earth", officially announced that the sequel "Wandering Earth 2" was scheduled to meet the audience on the first day of the new year in 2023. As a landmark work of Chinese science fiction movies, the explosion of "Wandering Earth" also gave a strong impetus to the development of movie derivatives. Zhu Hairong, deputy general manager of China Film Marketing Company, revealed that the IP authorization of "Wandering Earth" currently exceeds 600 categories and is still increasing.
Of course, the abundance of products does not mean the completeness of the industry, but the setting of "Wandering Earth 2" is a positive signal. Zhu Hairong said that China Film is currently exploring new business formats including theme parks through this IP. Everyone expects and believes that the continuous development of the "Wandering Earth" series can help the continuous development of the domestic film derivative industry.
