Guo Jingming's works have always been controversial, and the reputation is not very good.
On November 18th, an old work by Guo Jingming was suddenly officially announced on December 4th. It was the "Grand Path 2" that had been shelved for more than two years and was now renamed "Cold-Blooded Banquet.
"Grand Trail 2" was set on July 6, 2018, and then it was withdrawn, and it was covered in dust for more than two years. This time I finally meet with the audience.
However, unlike the first movie, "Cold-Blooded Banquet" has been re-scheduled and changed to a webcast instead of being shown in theaters.
changed from theater movies to online movies. Many viewers may think it is an act of "self-degrading status", which seems like a conscience and has given up earning box office.
But as a shrewd businessman, how could Guo Jingming make such a loss?
If you carefully understand the broadcast method of "Cold-Blooded Banquet", you will find that things are not that simple, and this movie is not as conscience as everyone thinks.
"webcasting" gives many people the first impression that they can be watched "for free" on the Internet.
Although "Cold-Blooded Banquet" is a webcast, it is not free. Even if you are a member of a webcasting platform, you still need to pay. In fact, it is equivalent to buying a movie ticket.
see the broadcast method of this movie, and then come back to see it, it is natural to understand why the movie gave up the theater line and chose to broadcast it online.
When the first word-of-mouth of "Juji" hit the street, with the word-of-mouth hitting the street, the box office also fell off the cliff, so if the second movie is still on theaters, there may be word-of-mouth box office double-bashing. Circumstances, coupled with the failure of the first part, the second part may be worse.
Look at the cast of "Cold-Blooded Banquet" Wu Yifan , Chen Xuedong, William Chan , Guo Caijie, Lin Yun, Wang Yuan , Wang Junkai , Yi Yan Qianxi , traffic stars absolutely occupy Therefore, the audience group targeted by this movie is mainly traffic fans, and fans of these traffic stars will be the main consumer group of this movie.
So how can fans make consumption more convenient and fast? Webcast is naturally the best choice. It can be solved by moving your fingers on your mobile phone. If it is shown in a movie theater, you also need to let fans go online.It is very inconvenient to go to the cinema.
So "Cold-Blooded Banquet" chooses webcasting just to make money more conveniently.
As for the cooperation method between "Cold-Blooded Banquet" and the network platform, there is no official information at present, but in recent years, there are three more mainstream cooperation methods, one is to buy out copyright, one is to purely share, and the other is It is a guaranteed share.
In view of the great "uncertainty" in Guo Jingming's "Cold-Blooded Banquet", in order to maximize the benefits of the network platform, it is unlikely that the copyright will be bought out directly, and there is a high probability that a certain amount of cooperation will be adopted. (Purely personal guess), in fact, this model is similar to movie theaters, but moved to the Internet.
As for the quality of "Cold-Blooded Banquet" and what results it will achieve, we can only wait and see.
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