As of the evening of November 17, the box office of the movie "King Kong River" exceeded 1 billion, but it should be noted that because it is a working day, the box office on that day is only more than 4 million, and by Friday, November 20, the animation film "Son of the Sea Beast", "De Violence" starring Wang Qianyuan and Wu Yanzu, and 15 films including "A World Without Crutches" and "Doomsday Escape" will be released together. By then, the proportion of "King Kong River" will be greatly squeezed.
This means that the final box office of "King Kong River", which has been released for nearly a month, will stop at 1.05 billion, which is far from the 2 billion box office expected by the filmmakers. According to the proportion of 38.41%, the final box office recovery will be around 380 million. In addition, in the early stage of the movie, a large number of hard-broadcasting and patch advertisements, cinema promotional materials, and the main creative multi-station roadshow, plus the investment in traditional media and new media, the early stage publicity cost of "King Kong River" will not be low At 30 million. Previously, the film party claimed to have invested 400 million in the film, plus 30 million in publicity costs, and the 380 million share of accounts would have a funding gap of about 50 million. The loss of "King Kong River" is almost a foregone conclusion.
In fact, even if "King Kong River" does not lose money, the box office and investment are the same, the investors are also losing money. The film was approved in March this year and released in October. The box office settlement cycle is longer. It takes about a year to return to the producer. If there is no profit, it means that the initial investment did not generate any profit. It is better to invest in other financial products. For investment companies It can be considered a loss.
film losses, many main creators will be implicated. There are more than 40 producers of "King Kong River", among which the first is China Film, and the following four main investors are Qi Impression, Guo Fan Culture Media Co., Ltd., and Beijing Free Cool Whale Pictures. The three directors, Hu, Guo Fan and Lu Yang, worked hard for the film, but they may face a loss.
and further down are Huayi Brothers and Beijing Dengfeng International. Originally, both the director and the starring lineup of "King Kong River" were favored by the industry. It is not easy to participate in the investment to get a share of the pie. Because of the relationship with the Guanhu film contract, Huayi Brothers has a share of investment, and Beijing Dengfeng International is Wu Jing’s company has been one of the investors since "Wolf Warriors", director Wu Jing and the films he participated in. "Wolf Warriors 2", "Wandering Earth" and "My Hometown and Me" all made a lot of money. Full, but this time I have to face the outcome of investment failure.
The first thing that is worth thinking about is that Guan Hu's "Eight Hundred" rebuilt the four-line warehouse and dug the Suzhou River, presenting a number of shocking war scenes. It was filmed for more than 8 months, invested 500 million, and only filmed for more than a month. Why invest 400 million in "King Kong River"?
This account is not difficult to calculate. On the one hand, although the filming cycle of "King Kong River" was short, the entire film production process was not simplified, and a very large-scale production team was also adopted. Because of the tight production cycle, Guan Hu found Guo Fan and Lu after taking this task. Yang helps, three people perform their duties, the shooting work is carried out at the same time, the entire production team has thousands of people, which is one of the reasons for the high investment cost of the film.
On the other hand, "Yabai" was shot almost in real scene, and the war scenes were basically shot with real scene special effects, and compared to computer special effects, the real shooting cost was lower. But "King Kong River" uses a lot of special effects. Guo Fan is responsible for the air combat part of the movie. The desperate battle between the two guns on the ground and the high-altitude fighter is done by computer special effects, which is very costly.
In addition, according to Guo Fan’s artist Gao Ang, the crew found the fighter’s manual, restored the fighter one by one, refined it to the screw holes, and made many large and small aircraft models. The special effects studio is full of 5,000 square meters, and every link is money-burning. With the director, actors, and remuneration for each position, "King Kong Chuan" investment of 400 million is credible.
The box office of "King Kong River" is only half of the expected 2 billion, so such a big gap is reasonable.
The films that have been produced in a hurry for more than a month are very restrictive for the director. First of all, under this particular subject matter, the intense shooting cycle prevented the director Guan Hu from making the film bigger. He could only limit his shots to bridge bombing and repairing. This undoubtedly restricted the presentation of the movie on the big scene. The perception of movies will inevitably be uncomfortable, especially when compared to "Yu Bai", there will be a lot of psychological gap.
and this psychological gap directly affects the reputation of the movie. At present, the "King Kong River" Douban page has more than 140,000 audience ratings, and nearly 40% of the audiences are rated as three stars. The score of 6.5 is not high, and it is not an excellent movie. Movies, it is difficult to encourage the audience to buy tickets to enter.
and the result of the movie is actually a reminder to the investors and creators of the movie. Depending on the theme and the main lineup, it may attract attention in the early stage, but whether these attention can be transformed into the box office, it still depends on watching the movie. Quality. Only with great care and enough time and energy to create high-quality goods can the audience pay. This is why the box office of "Eight Hundred Hundred" has exceeded 3 billion, while "King Kong River" has stopped at less than 1.1 billion.
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