Introduction: Now that it has reached the top of the Korean mobile game market, it has been able to achieve a monthly turnover of more than 400 million yuan.
In 1998, the first online game "Paradise" was officially launched in South Korea. With its huge system scale and unique siege warfare gameplay, "Paradise" has lived up to expectations as one of the most successful online games in the world. For more than 20 years, it has been a Korean national IP, telling the world about its influence. force.
Since 2015, Netmarble and NCsoft have successively launched the mobile games "Paradise 2: Rebirth" and "Paradise M" adapted from Paradise IP. Since the two games were launched, they have consistently ranked first in the Korean mobile game best-seller list. According to Sensor Tower data, as of October 2019, the total revenue of "Lineage 2: Rebirth" and "Lineage M" has exceeded US$4 billion.
On November 27, 2019, after NCsoft re-developed Paradise IP, it officially launched "Paradise 2M" adapted from the terminal game "Paradise 2". As the latest mobile game of Paradise IP, the pre-registration of "Paradise 2M" exceeded 7 million before its launch, setting a new record in South Korea; less than 3 months after it was launched, it has been the best seller of Korean mobile games for two months, and has accumulated more than 152 million gold The U.S. dollar has become the most gold-absorbing work in the Paradise series. The achievements of
not only let the industry once again see the appeal of Paradise IP in Korea, but also increase the competitiveness of Korean local mobile games in its own best-selling list-the current Korean Google Play best-selling list TOP10, foreign (Chinese) There are as many as 3 games, with different playing methods, and the rankings are relatively high. This kind of mobile game market status, Chinese manufacturers love to hear, but it is undoubtedly an impact on the local game industry in South Korea.
And the success of "Paradise 2M" not only preserved the dignity of Korean domestic mobile games on its own list, but the achievements it has made since its launch has even raised the entry barrier for the first Korean mobile game to some extent. .
From revenue to users, "Paradise 2M" is fully crushed
South Korean mobile big data platform companies IGAWorks and Mobile Index recently jointly announced the performance data of "Paradise 2M" two months after the launch. From this data , We can clearly see the boosting effect of "Paradise 2M" on Korean mobile games on the two levels of revenue and users.
- best-selling list TOP1, with a minimum monthly turnover of more than US$50 million
data shows that since the launch of "Heaven 2M", the combined revenue of Google Play and iOS has exceeded 274 billion won (1.6 billion yuan). The average daily turnover is 4.1 billion won (24 million yuan), and the highest daily turnover exceeds 9 billion won (53 million yuan). If
is measured on a monthly basis, from the data of the two full months after the launch of "Paradise 2M", its revenue has maintained a high and stable figure: in December 2019, a total of 129 billion won (762 million yuan) was absorbed. , January 2020 is 128.7 billion won (760 million yuan), the two are basically the same. From this point of view, it is expected that throughout 2020, "Paradise 2M" will steadily hit the top of the bestseller list.
Before "Paradise 2M" became the best-selling list, this position has been occupied by "Paradise M". In 2019 Q4 Korean market mobile game revenue TOP1 is "Paradise M". After the launch of "Paradise 2M", with its strong ability to attract money, it successfully squeezed "Paradise M" to the second place; another mobile game of the Paradise IP series "Paradise 2: Rebirth" has always been at the end of the top 10 income.
On February 13th, Google Play best-selling list TOP10
Comparing the income of these three mobile games, we can have a more specific understanding of the threshold of Korean mobile game best-selling list TOP10.
According to Sensor Tower data, In November 2019, the revenue of "Lineage 2M" in less than a week was 25 million U.S. dollars, exceeding the monthly revenue of "Lineage 2: Rebirth" In December, the revenue of "Paradise 2M" rose, with a monthly turnover of US$58.7 million. It not only successfully grabbed the market share of the other two games, but also raised the total monthly turnover of the Paradise series to a new high. "Paradise 2M" is based on the income of less than two months, and it has been listed in the top 2 of Korean mobile game revenue in Q4 2019.
Therefore, the listing of "Heaven 2M" can be said to be another big mountain in front of the top 1 best-selling list. This also means that in 2020, if other mobile games want to enter the TOP1 Korean mobile game best-selling list, the monthly turnover must be at least 50 million US dollars.
As a reference, "World Awakening" was launched in South Korea in September. The total overseas income of the month exceeded 54 million US dollars, and October was 61 million US dollars. Among them, the Korean market contributed 41.5% (about 22.4 million US dollars) and 45.4% (about 2769). Ten thousand U.S. dollars). Judging from this increase, the current monthly flow of "The Awakening of Nations" Hanbok is about 30 million US dollars. And "Awakening of Nations" ranked 3rd in South Korea's Q4 mobile game revenue list in 2019.
In addition, the average monthly turnover of "Paradise 2: Rebirth" from November 2019 to January 2020 is USD 16.2 million, which also means that it has entered the top 10 best-selling list in South Korea, and the monthly turnover is preferably higher than or equal to USD 16 million.
- DAU has an average of 230,000, nearly double that of the second place.
In terms of users, although "Paradise 2M" did not take away a large number of users of "Paradise M", it attracted more new volume and successfully made it the best seller. The DAU of a mobile game has increased to 200,000. According to "Paradise 2M" producer Li Chenggu (transliteration), among the game's users, the proportion of players who have not experienced the Paradise IP series before is "surprisingly high", and they are mainly young people aged 20-30. According to data from
, on the day "Heaven 2M" went live, DAU reached 540,000. From November 27, 2019 to January 31, 2020, the average DAU of "Paradise 2M" was 230,000, nearly double that of "Paradise M"-"Paradise M" had an average DAU of only 10 during this period About ten thousand.
Although the DAU fluctuates and the MAU also decreases, the willingness of Android mobile game players to pay for "Paradise 2M" continues to increase. Its ARPMAU (Google Play Monthly Flow/Android User MAU) soared from nearly 20,000 won (118 yuan) in November to nearly 280,000 won (1654 yuan) in January.
In addition, comparing the average monthly user hours of the first three months of launching several heavyweight new titles in 2019, the highest monthly average user hours of the three games of "V4", "Moonlight Sculptor" and "The Seven Deadly Sins" are all Less than 100 hours, and showed a downward or flat trend in the third month of launch.
and "Paradise 2M" has an overwhelming 118 hours of monthly average user usage time, and it has shown a good growth momentum, with a monthly increase of 40%.
It’s important to note that considering that "Paradise M" was dominated by less competitive products, although "Paradise 2M" won the best-selling list, whether it is the highest monthly flow or DAU, it is not as good as " "Heaven M" has a high peak period, but it is more in line with the current state of the Korean mobile game market and it is more worthy of reference.
is still upgrading MMO! How "Paradise 2M" makes large-scale warfare more realistic
The success of "Paradise 2M" does not need to be questioned. You know, "Moonlight Sculptor" and "V4" are also new products launched in Q4 2019, and they are all well-known: "Moonlight Sculptor" is released by Kakao games and is the first mobile game of "Father of Heaven";"V4" is published by NEXON, another giant game company in South Korea, with top game graphics and technology. However, the results after the two went online were not equal to "Paradise 2M".
So, what is so good about "Heaven 2M"? In addition to the fact that IP is unmatched, we have summarized two more "humane" reasons.
- product
"Paradise 2" terminal game was launched in 2003, the game screen was rated as the top level at the time, and since then created the Korean 3D MMORPG era. "Paradise 2M" is adapted from "Paradise 2". The advantages of the original work are naturally inherited in the same way. At the same time, it has been innovatively upgraded with the characteristics of mobile phones.
, for example, in the polishing of graphics technology-the president of NCsoft mentioned before the launch of "Lineage 2M" that he wants to be "a game that no one can match technically in the next few years." We don’t know if anyone will surpass it in the future, but only limited to the current time, "Paradise 2M" does have excellent technical presentation-using the highest 4K UHD resolution FULL3D picture quality in the mobile game, surpassing all current Mobile game, great look and feel.
"Heaven 2M" has 5 races and 6 weapons, and more than 30 professions (the original 31+ new professions). Players can decide their main professions by choosing races and weapons one by one. Different from the original game, players can start the game in the "first career" state, and then upgrade to higher levels as they grow.
In addition to ordinary monsters and bosses, there is a new "Lucky Monster" in "Heaven 2M". If the player finds a "Lucky Monster", they can get more experience, props, etc. In the
social system, in order to enhance the fun of players playing together, "Heaven 2M" adds a "trust system" that can share rewards with race members. "Trust" items can be obtained through any means. Players can use "Trust" items to complete related tasks to strengthen the character. The key "trust" items can be shared with members of the same race, and the experience and rewards gained from tasks completed with the shared "trust" items will also be equally distributed with the shared members, so that the role can grow together.
In the mobile game innovation, it is worth mentioning that "Heaven 2M" has created a 102.5 million square meters super seamless map, which can accommodate up to 10,000 people. The level design of each hunting ground is realistic and exquisite. Unless there is a siege or large-scale battle, there will be almost no crowds. And even if it is stuck in one place, because the map is relatively spacious, the character can move freely.
At the same time, in order to prevent players from feeling hesitated in this too large open world, the game has also specially designed the Zone Selector function to help players ignore unselectable targets and select selectable targets more accurately.
In addition, collision processing technology is introduced for the first time in "Heaven 2M", and characters, monsters, and terrain have their own space. Characters will not overlap, nor can they pass through each other's bodies-for example, when the characters are paused at an entrance, they can block others from passing (it won’t work when there are too many people); in large-scale battles, players can also set positions and battles Strategy. The
battle is no longer a plain battle, but a three-dimensional battle using terrain heights and obstacles. However, in order to reduce the difficulty of operation, the position of the character during the battle is fixed, and operations such as dodge and mobile attacks are not possible. The feel is slightly lacking. This is one of the few complaints of players.
- Operation
R&D and operation always complement each other. In terms of event planning, "Paradise 2M" has adopted a steady and steady strategy so far, designing routine activities for the game, such as from December 1The Christmas event started on the 8th and the Chinese New Year event launched on January 23.
and in the game update planning, their style of play is very "radical." On January 22, the "Paradise 2M" production team carried out the first large-scale update of the game-"Sages of the Ivory Tower". According to its producer Li Chenggu, the update was originally scheduled from February to March, but "I see the rapid growth of users, so I am ahead of schedule." Although
has been updated in a hurry, the effect is very significant. In the above-mentioned daily income chart, there are three days of higher income. One of them is the updated January 22 of "The Sages of the Ivory Tower". The daily income is about 6.5 billion won (38.3 million yuan). Coupled with the achievements of "the game has never crashed since it was launched, and the various designs in the game have not shown any obvious mistakes", it can be seen that the work efficiency and quality of the team are quite high.
Therefore, even if the update plan after "Lineage 2M" may be disrupted, they still have the ability to properly solve it. After all, the goal of its production team is to make "Paradise 2M" a "game with a plan that can be set in 10 years." As well as the game experience, "Paradise 2M" has achieved a huge victory. Whether it is the production team of "Lineage 2M" or the Korean game industry, they all recognize and are optimistic about the development of this game.
However, the production team of "Heaven 2M" is more ambitious. According to its producer Li Chenggu, this is a game that was born in and separated from IP and has attracted young people of the 20th generation. "Heaven 2M" may represent the future of heaven.
