Good morning~
About a month ago, Apple held an autumn conference, and updated Apple Watch, iPad, iPad Air and other products. Only the most anticipated iPhone was not updated, which attracted countless complaints. . . .
So in the past month, there have been endless revelations about the second Apple autumn conference in October. Until the National Day, a poster made everyone hang down.
arrived at 1 a.m., and the press conference started on time. Apple also maintained its consistent style against the background of this year's epidemic. In the empty Apple Park, the big bosses including Cook were asked to talk about new products to the camera.
Cook standing in the center of the empty theater stage ▼
This conference has successively released HomePod mini, 4 iPhone 12 series phones, and some accessories.
Not much gossip, let’s talk about the iPhone 12 that everyone is most concerned about.
iPhone 12
iPhone 12 series has released four new models in one go, which are exactly the same as the previous ones, namely iPhone 12 mini, iPhone 12, iPhone 12 Pro and iPhone 12 Pro Max.
Compared with iPhone 11, the biggest appearance change of the new iPhone this time is-, they are all square.
iPhone 12 series can be said to be the biggest change in appearance since the iPhone became a full screen, giving people a Renaissance feeling.
However, the bad reviewer and the company's colleagues think that the iPhone 12 has been changed and it looks better.
The configuration upgrade of the iPhone 12 is remarkable, such as A14 bionic chip, wide-angle + ultra-wide-angle lens dual camera combination, 5G network, super ceramic panel, Super Retina XDR screen, can shoot Dolby Vision video and MagSafe Magnetic attraction and so on.
Among them, the 5G network has finally arrived late. Cook is enthusiastically introducing the 5G network, saying how fast and powerful the 5G of the iPhone 12 is.
Apple’s pace is a bit slow, but I feel that this year’s 5G does not have any major advances, so this wave of Apple’s operations can also be said to be late but arriving.
Apple said that the iPhone 12 is cooperating with the operator Verizon, and the peak download speed can reach 3.5 Gbps per second.
As for domestic operators, Yusanjia is well established, so don't worry too much about it.
Considering the increased power consumption after using 5G, the battery capacity of the iPhone may cause battery life. Apple "added" the intelligent 5G function that almost all 5G mobile phones have:
automatically recognizes whether 5G is required, if not It will automatically switch to the LTE network if necessary.
zIn the 3z
application scenario, you can use the iPhone 12 to watch seven different perspectives of a live game at the same time. Although this kind of game viewing experience is indeed very realistic, but this traffic is not about to take off. . .
Apple also said that with 5G, you can collaborate in real-time online through AR. When your partner is arranging the device, you can check the location of the device in real time and make adjustments, which improves efficiency and reduces costs. .
Because North American operators use millimeter wave technology for 5G, and our operators mainly prefer Sub-6, the version of iPhone 12 sold in North America will be different from other regions. If you want to buy the overseas version, you need to pay more attention.
At the press conference, Apple found the mobile version of "League of Legends" and told everyone that the iPhone 12 is the best device to play the mobile version of LOL. The powerful A14 processor and the fast 5G network make it bluntly . fast.
screen, the iPhone 12 series uses a material called super-ceramic panel , although it is also made by Corning, but Apple said that this material is very strong, has 4 times the anti-drop ability of the previous, is plain The is very hard.
The screen of the iPhone 12 series uses a display technology called Super Retina XDR , which improves the contrast and color accuracy. To put it plainly, is very clear.
This time Apple brought the well-acclaimed MagSafe function on the Mac back to the mobile phone, unlocked the new wireless charging position, and released some new accessories incidentally. Let’s talk about this later. The next product of
immediately raised the interest of colleagues-iPhone 12 mini.
Although its screen size is 5.4 inches, the overall size is smaller than the new iPhone SE. Although the size of
has become smaller, the configuration of the iPhone 12 mini has not shrunk in the slightest (except for the battery and no dual cards). The rest of the configuration is all on par with the iPhone 12.
has not shrunk while the screen quality has become smaller, so the pixel density of the iPhone 12 mini has increased, which is the same as the operation of the iPad mini.
In this era when mobile phones are getting bigger and bigger, fewer and fewer manufacturers are still making small-size flagship mobile phones. The bad reviewer was moved to tears: was thrown into the corner by a group of mobile phone manufacturers. Still picked up by Apple.
Actually think about it carefully. Isn't this the same as the expectations of the iPhone SE2 before it was released?
has a basic model, and naturally there are also upgraded models.
On the iPhone 12 Pro and iPhone 12 Pro Max, the screen size of the iPhone 12 Pro Max model has been increased to 6.7 inches, and the placement of the two phones has also increased, such as an additional telephoto camera and the LiDAR on the iPad Pro Lidar scanner.
Apple officially stated that the iPhone 12 Pro uses "surgical grade stainless steel", resulting in the color of the frame is also very Pro, like the local tyrants of the year.
Since the iPhone 12 series has made great progress in imaging, the bad reviewer decided to list the audio and video in a separate section.
Unfortunately, this time Apple did not choose to increase the high refresh screen that Android manufacturers have popularized this year.
Besides, as far as Apple’s battery capacity is concerned, the endurance of 5G + high refresh screen can hardly be imagined. . .
So after the press conference, colleagues using Samsung are not so interested in the iPhone 12 again, because once the 120Hz refresh rate is used, the screen really can’t go back.
iPhone 12 series packaging box will no longer provide charging head and wired earphones, the entire packaging has been squashed, Apple's reason is to contribute to environmental protection. . .
bad reviews you have to mention their weight, iPhone 12 mini turned out to be only 133 grams.
This is the lightest 5G flagship phone you can buy. There is no one. Even the Samsung Galaxy S20 costs 163 grams. This is called the grip. . . The weight of
iPhone 12 is also well controlled, only 162 grams; iPhone 12 Pro and iPhone 12 Pro Max are 187 grams and 226 grams respectively.
price, iPhone 12 mini 64GB price starts at 5499 yuan, iPhone 12 64GB price starts at 6299 yuan. The memory of
iPhone 12 Pro starts with 128GB storage. Among them, iPhone 12 Pro starts at 8499 yuan, and iPhone 12 Pro Max starts at 9299 yuan.
toothpaste squeezed too much imaging system
In the opinion of the bad reviewer, Apple has been taking a steady and steady route in iPhone photography these years.
The reason is very simple. When friends and businessmen are chasing me on the road with high pixels and ultra-large bottoms, and you go farther and farther, iPhone 11 was still polishing the 1200W pixel camera from iPhone 6s last year.
The joy of cropping photos and shooting the moon is Android. The iPhone has nothing. Even triple-camera and night mode phones are long overdue.
In other words, when Apple upgraded the iPhone's camera function in recent years, it was indeed suspected of squeezing toothpaste.
However, at today's Apple autumn conference, I want to say that Apple has finally started to zoom in on taking pictures!
Let me talk about the camera configuration of the four iPhone 12.
iPhone 12 mini and iPhone 12 continue to use the ultra-wide-angle + wide-angle dual-camera combination on the iPhone 11, and both cameras support night mode. The
pixel is still the ancestral 1200W, but their main camera aperture has suddenly increased from the original f1.8 to the current f1.6, and is equipped with a brand new 7-lens camera.
This also means that in the future we can use the iPhone to take clearer and brighter photos in low light.
iPhone 12 Pro and iPhone 12 Pro Max are in ultra wide angle + wide angle+ Based on the telephoto triple camera, a LiDAR scanner of the same model as the 2020 iPad Pro has been added. The addition of the
lidar scanner has directly increased the focus speed of the iPhone in low-light environments by six times.
One thing to note is that the telephoto focal length of the iPhone 12 Pro is 52mm, which supports 4x optical zoom and 10x digital zoom;
The telephoto focal length of the iPhone 12 Pro Max is increased to 65mm, and the maximum support 5x optical zoom and With 12x digital zoom, the sensor area of the wide-angle camera is 47% larger.
hmm. . . The above are almost the hardware parameters of the iPhone 12's camera. At first glance, do the friends think that the iPhone 12 is not upgraded compared to the iPhone 11?
Don’t worry, the next bad reviewer will introduce these, which are the powerful features of iPhone 12 camera.
For example, Apple launched the Sensor-shift (sensor shift) OIS optical image stabilization system on the iPhone 12 Pro Max this time.
, unlike other mobile phone OIS optical image stabilization by moving the lens to offset the anti-shake, but directly move the entire imaging sensor, and can be fine-tuned at a frequency of 5,000 times per second, thereby offsetting the jitter even more thorough.
This technology was only available on high-end cameras before. Who would have thought that Apple would directly move it to mobile phones!
Not only that, but Apple has continued to add more professional Apple ProRAW format photo shooting to the iPhone 12 Pro. The key is that its RAW shooting process is not the same as other cameras or mobile phones.
say so. . .
Usually, after taking photos in RAW format with a camera, you can usually only import the photos to the computer first, and then use professional retouching software such as LR or PS to perform multi-frame noise reduction and other post-production. Adjustment.
and iPhone 12 Pro can call noise reduction and multi-frame exposure algorithms when shooting RAW. After the photo is taken, we can directly edit the RAW format photos in the built-in photo app. This is the second time the photography threshold has been lowered. A lot.
In addition, the iPhone 12 is also the first mobile phone that can record Dolby Vision HDR video. The video can have up to 4K resolution and a frame rate of 60 frames per second. It is also the first mobile phone that can edit Dolby Vision so far. Video phone. It doesn’t matter if you don’t understand the previous series of professional terms, as long as you know that this video function is not a hard stack of camera parameters from other manufacturers, the performance of the mobile phone processor must also keep up, otherwise everything is unnecessary.
To be honest, the bad reviewer thought that Apple would use the battlefield opened up by Android phones on the camera to surpass other friends.
never thought that Guoguo would completely ignore their gameplay, but set a new benchmark on its original main battlefield, waiting for other mobile phone manufacturers to slowly catch up. . .
HomePod mini and MagSafe accessories
accessories, this time Apple has updated a HomePod mini. Looking at the posture, I want to make some new tricks in the smart home..
never thought that this gadget left a deep impression on the bad reviewers when it debuted. The shape of the HomePod mini is not a cylinder like its big brother HomePod, but a short and fat design in the shape of a lampshade.
Some people say that it looks like a red Fuji apple wrapped in plastic, which is very vivid.
In contrast, the HomePod mini has reduced the number of sound units to two, and is equipped with the latest S5 chip, which is the same as the fifth-generation apple watch. The sound of
is definitely not as loud as that of Big Brother, but it has every function.
It can even play today's best
HomePod mini not only can form a two-channel stereo, but also supports UWB (Ultra Wideband) function. The
function simply means that when the iPhone is close to the HomePod speaker, if you play a song on the iPhone, it will automatically vibrate and pass the sound to the HomePod.
has a feeling of throwing the sound from the mobile phone on the speaker. If you have iPhone and HomePod friends, you can try it at home now, and the experience is amazing.
When you want to go out, you can also point your phone to the HomePod that is playing music, and then the music will stop and continue playing on your AirPods.
According to Apple's words, you can feel that the products are truly connected from the physical dimension.
combined with Siri, HomePod mini can distinguish the voices and requirements of everyone in the home, just shout, you can install App on your iPhone, iPad, send messages, query calendar, make calls, etc., ecological experience leverages.
If you want to go to a nearby restaurant, after asking Siri at home, the navigation information can also be synchronized to CarPlay for the first time.
In the smart home scene, basic operations such as lights and home appliances will not be discussed. The function Apple mentioned here is called Intercom, which is quite ingenious. In the
demonstration, from the CarPlay in the host’s car to the iPad in the child’s room, to the hostess who is doing yoga wearing an Apple Watch, all life scenes can communicate seamlessly.
As long as you have an Apple device around your family, you can use Siri to notify everyone in real time. It is similar to an advanced walkie-talkie, which is more convenient for a family living together than making a phone call.
HomePod mini is priced at 749 yuan, which is still a bit expensive for a smart terminal, but it is a fairly friendly entry-level model in Apple audio-visual equipment, and its design encourages you to put a few more at home. In addition to
, Apple also released a new MagSafe charger and its accessories.
This is a new charging solution given by Apple after cutting off the charging head in the package, just like when it cut off the 3.5mm headphone jack and launched the AirPods routine.
Speaking of this MagSafe magnetic interface technology, the old fruit powder is really a snot and tears. The excellent user experience on the old Macbook back then did not want to be replaced by the C port with the Macbook 2016 facelift. .
how many fruit fans have this problem.
Now, on the iPhone 12, the refreshing experience of MagSafe’s “snap” inhalation and charging, and the immediate take away of the device is back.
It’s just that the bad reviewer still has some doubts whether it can continue to be passed on well, because MagSafe accessories are very expensive. . .
is such a small MagSafe charger, asking price 329 Dayang. . .
But it has to be said that the magnetic charging mode at the back is quite cool. It gets rid of the embarrassment of traditional wireless charging that needs to be placed on the table. It can also be used like wired charging without worrying about the coil. Position alignment problem.
However, this MagSafe charger has not been able to magnetically attach to the previous iPhone 12 models. In order to be compatible with this magnetic attraction, the iPhone 12 series deliberately buried a corresponding magnet array in the machine.
If the iPhone in your hand is not the iPhone12 series, MagSafe can only be used as a wireless charger without magnetic attraction. The
magnet is not only used by MagSafe, but also suitable for the various official magnetic mobile phone protective cases. You only need to attach it gently when installing it. Compared with the previous operation of putting the mobile phone into the case, At least several grades of elegance.
Of course, you can also buy a third-party wireless charger to use it yourself. After all, iPhone12 also supports the mainstream Qi charging protocol, but Qi only supports 7.5W charging power, which is half smaller than 15W MagSafe.
is written at the end
This year's iPhone 12 series update is quite sincere in terms of materials. In addition to high screen refresh and battery capacity, the pile of materials and functions that should be squeezed are available.
4 different iPhone models basically cover most of the needs and itch points, and there are almost no regrettable shortcomings.
For example, the bad reviewer is a suitor who cares about holding a small-screen smart phone. If I consider updating the iPhone, iPhone 12 mini will naturally become the first choice.
As the "most entry-level" small phone in the iPhone 12 series, the iPhone 12 mini has almost no difference in performance, screen quality and even imaging system. There are many other small details such as ceramic screens and MagSafe, so you don’t need to force it to buy it. Accept certain compromises.
In short, while these 4 mobile phones are clearly distinguished, there are few painful compromises. The purchase options for iPhone 12 are a lot more generous -4 models are enough for you to choose what you want.
Speaking of this, when Apple cut off the earphones and charging heads that came with it on the grounds of environmental protection this year, although the bad reviewers and the friends also felt that environmental protection is very important, they always felt that they started that again. The use of "environmental ethics kidnapping" is quite uncomfortable. . .
But then I saw something like this:
iPCompared with last year’s iPhone 11 Pro of the same grade, hone 12 Pro’s starting storage has jumped from 64G to 128G . At the same time, the starting price of has also dropped by 200 yuan, from 8,699 yuan to 8,499 yuan.
emmm, it's not unprofitable to cut the accessories. . . To put it bluntly, even if consumers don't care about environmental protection, it seems acceptable from the perspective of cost performance. (I guess everyone still has a charger in the drawer)
. With all these, whether it's the choice to become more generous, or the strategy of increasing the volume without increasing the price, 's updated iPhone 12 series this year is indeed the most worth buying in the past two years IPhone is out.
