Beijing News Shell Finance (Reporter Xu promise) In the early morning of October 14, Beijing time, Apple held its second autumn conference this year and released the iPhone 12 series of products. Apple called the iPhone 12 mini unveiled this time "the smallest, thinnest, and lightest 5G phone in the world." In terms of body size, this model is even smaller than the previously launched iPhone SE, but due to the full-screen technology, it can achieve a larger viewing area. The iPhone 12 mini's starting price of US$699 (5499 yuan from the Bank of China) is also the lowest among this generation of iPhones, showing that its positioning is similar to last year's iPhone 11, featuring low price, entry and volume. Before the official launch of
, some predictions pointed out that iPhone 12 mini, the smallest model in the new product series, may only support 4G. But at the press conference, Apple finally announced that all four new phones are 5G phones. After launching 5G mobile phones more than a year later than the Android camp, Apple also showed its aggressive attitude towards 5G-users who want to buy a 4G version of the iPhone can only choose the iPhone's predecessor products.
"The two sizes of iPhone 12 and iPhone 12 mini are very good, and they have a new evolution in shape design. They are both beautiful and durable. This will make it easier for users to choose the ideal iPhone that matches their lifestyle." Said Greg Joswiak, Apple's senior vice president of global marketing. The 6.1-inch iPhone 12 is similarly positioned with the iPhone 12 mini. The starting price of the model is US$799, and the starting price of the Bank of China is 6299 yuan.
Except for the differences in body size and corresponding battery capacity, there is almost no difference in configuration between iPhone 12 and iPhone 12 mini. Both use a new straight-edge design, with aluminum metal frame and super retina XDR full screen, and provide three capacity options of 64GB, 128GB and 256GB, and five color options of blue, green, black, white and red.
It is worth noting that the iPhone 12 mini was launched relatively late. It will be pre-ordered on November 6th (Friday), and will be available in stores on November 13th (Friday). The iPhone 12 will go on sale relatively early. Pre-orders will start on October 16 (Friday) and the sale will begin on October 23 (Friday).
editor Xu Chao proofread Liu Jun
