At present, most small and medium-sized education and training institutions are at the end of autumn recruitment, and the so-called "off-season" enrollment stage has not yet started in winter vacation. The principals of many educational institutions often think that they do not enroll students in the off-season, and this misunderstanding of marketing thinking often leads to not enrolling students in off-season and peak season. As a result of not being able to recruit students, it is necessary to do a good job of recruiting marketing activities for the off-season.
On the occasion of Halloween is approaching, the school is full to give you a full set of Halloween activities
1. Event background
Halloween is also called All Saints’ Day. It is a traditional Western holiday on November 1st each year; and on the eve of Halloween October 31 is called Halloween, and it is the most lively moment of this festival. This is one of the children's favorite holidays. Children can't wait to put on colorful costumes, masks of all sorts, and walk around the house with a "Jack Lantern", asking adults for holiday gifts. It is full of mystery and interest. On this day, the teacher can let the children experience this unique festive atmosphere through the joy of playing games.
2. Activity goals
1. Lead children to understand Western culture, feel happy during the holidays, and experience Western cultural customs.
2, do parent-child interactive activities to enhance the parent-child relationship between children and their parents
3, give children the opportunity to show themselves, experience the joy of playing with friends
4, increase the rate of old and new and referral orders
3. Activities related arrangements
1. Activity time: October 31, 2019 (Thursday)-November 3, 2019 (Sunday)
can be held in batches and refined
2, activity location: institutional classroom (specific venues will be determined according to the number of participants)
3. Activity object: existing students of institution, new students brought by old students, children in the surrounding communities of the institution, children in schools surrounding the institution
4. Preparation before the activity
1, organize old students to make invitations
Preparation materials: brush, colorful Paper, straws, cans, newspapers and other waste items, glues, glue sticks, etc.
① The teacher of the organization told the students the day before the event to invite their parents or good friends and their parents to participate in the Halloween activities in the organization, and organize the children themselves Make invitations;
②The child chooses the color of the invitation and the required materials;
③In the invitation, please write: Mom and dad will come to the institution to participate in the Halloween parent-child party on X, X, X, XX (if you invite friends, make two invitations, and one Zhang writes: Please XX good friends and XX mom and dad come to the institution to participate in the Halloween parent-child party on X month X day XX)
2, determine the weather conditions, so as to make adjustments in time
3, purchase related materials, gifts, certificates, etc. in advance
4, After the invitation is issued, it is necessary to make relevant publicity and event notifications to parents to ensure the number of participants
5, complete the layout of relevant venues and staffing
6, prepare relevant emergency plans in advance, and deploy
5. Activity publicity
offline publicity
for all agencies Classes and students carry out publicity, promote this Halloween activity, introduce the content of the activity and how to participate. The organization can set up conspicuous arches and large dolls at the entrance of the organization to attract the attention of parents and children. The activities are diversified. The specific methods include:
①Renewal is courteous: During the event, old students can renew a single or multiple periods to receive gifts of different levels;
②Recommendation is courteous: introduces a single or multiple friends to participate in the event, and finally Realize registration, you can get class hours/corresponding gifts/cashback;
③Multi-disciplinary joint newspaper polite: During the event, multiple discipline joint newspapers (such as K12 education registration language and English) can get discounts on tuition fees.
online promotion:
uses school full products to bargain/group activities, and can set distribution reward rules. All teachers and students promote in multiple channels such as Moments of Friends and WeChat groups.
Moments of friends: Huashu + poster/ QR code
WeChat group: red envelope + Huashu + link
Personal friend group posting: Huashu + link + simple introduction to the method of participation
official account: soft text + small program card
from the media: advertisment + participation method
cross-industry publicity:
printing activities related roll-up banners and posters are displayed in bookstores, cake shops, children's clothing shops, children's photography shops and other places around the organization.
VI. Activity process
1. Opening activity
① Collective opening dance
Requirements: dynamic, passionate, and motivating
Time: 3-5 minutes
②Host introduction
Requirements: host and briefly introduce Halloween The activity process and related precautions will be explained
Time: about 5 minutes
2, game section (set up 3-5 games)
kids game section
① Sugar game
Time: 15-20 minutes
Remarks: Set in each classroom , Set up challenge levels according to the school's teaching subjects. For example, English education institutions can request an English impromptu speech to highlight the teaching results. Ask for more than 3 candies to get 1 stamp.
②What can I say in Halloween English?
Time: 5-10 minutes
Remarks: Prepare items related to Halloween. Ask the child to read the name in English and get a stamp if you answer it correctly.
③Time to fight monsters
: 5 minutes
Remarks: The teacher prepares the basket in advance, with the appearance of monsters attached to the basket, and allows students to shoot and fight monsters. Any student who puts in more will get a stamp.
Parent-child game link
①Parent-child catwalk
Time: 25-30 minutes
Note: Parents and mothers will lead the children to participate in the catwalk together. The catwalk costumes are made by parents and children together. After the catwalk, all parents will make a comparison, and the winning family Both can get 1 stamp.
Tips: Photographers should pay attention to taking photos of each family. As material, it can be used as a poster for the agency’s circle of friends. Different awards are selected according to the characteristics of each family: such as "Most Creative Award"; "Most Typhoon Award" ; "Most Internet Popularity Award" etc.
②Make pumpkin lanterns together
Time: 10-15 minutes
Remarks: Mom and dad will lead the children to make pumpkin lanterns together. The teacher can give instructions by the side. It must be noted that the teacher must not get started, only guide and do it. The fastest and best family will get a stamp.
3. In the awarding session
, awards will be presented at the end, certificates, gifts, etc. will be presented. The families that have received seals are sorted according to the number of seals, and different types of prizes are awarded in order. Every family can participate as much as possible, and there are gifts to get .
Seven. The end of the activity
After the end of the activity, summarize and organize the activity, analyze the situation of all participants in the activity, and conduct a telephone return visit to all new participants participating in the activity, so as to select the intentional participants for key follow-up.
I have a full set of plans for Halloween activities of education and training institutions and other plans for Halloween activities. I can receive them by private message.
