On April 24, Douyin said that Big Brother Che "ran away from the usual" and only released 28 works, and the number of fans reached 1.344 million. This number is the dream data of many broadcasters! How did he do it? Let's analyze it together!
1. First, let’s take a look at his video style:
Judging from the video cover, his video is mainly based on the knowledge of driving cars, but his first video style is to stand in one place and output knowledge crazy, and the whole shot is This eldest brother can only see some shadows of luxury cars. Although the number of likes is more than 10,000, there is not much fluctuation. After
changed his style, the number of likes increased significantly. The changed style is mainly to experience luxury cars. There are luxury cars throughout the lens and the picture is clear. I want to say that many people can't live up to the temptation of luxury cars, so the number of likes will naturally come up.
2. Next, let’s take a look at his trend chart of increasing fans.
Before the 24th, the author's increase of fans was only about 2,000, and the highest one was only in his early 10,000, which is not ideal, but the shooting style will be changed on the 22nd. After that, the number of fans increased from 944 to more than 830,000, which is simply the difference between heaven and earth!
Summary: After changing the shooting style, the effect is not effective on the same day. You need to wait for two or three days to see if it works!
fan growth trend
3. The broadcaster’s hottest video
The broadcaster’s hottest video was released on April 23. The content is an experience and description of luxury cars, Rolls Royce, and introduces the 5 models and cars of luxury cars. specialty. In the video, the function of the luxury car's own umbrella is mentioned! And this video captures the psychology that many people like but can't afford such a luxury car! Hot comments from
:
(1) I plan to buy an umbrella in installments-97,000 likes (for entertainment)
(2) I have a Rolls-Royce car, which is 8.8 likes Million (for entertainment)
4. Fan gender and age distribution
Author Fans Male fans are as high as 82.72%, while female fans are only 17.27%. This is enough to show that most men like cars!
fans are mostly 25 to 30 years old. This age group is all born in the 90s. The number of fans between 18 and 24 is almost the same as that of 31 to 35. From this data analysis, most of the post-90s generations have entered the society and have the idea of buying a car!
