Media Reference: The reason why "Army Armed Forces Academy" was able to break out of the summer siege is that in addition to the exciting plot, the new expression of youth themes, and the independent, equal, youthful value thinking that the work conveys, more It is an important factor that captures people's hearts.
Wen/Hu Poxiao
With the continuous increase in the number of episodes and the overall improvement of the audience's aesthetic taste, high-quality and well-made quality works have become the hard currency of the current market. How to use innovative methods to continuously create a win-win head content for the reputation and ratings has also become the key to determining whether a film and television production company can successfully go out of the circle.
is produced by Huanyu Film and Television, iQiyi, and Tencent Pictures. Yu Zheng is the chief producer and artistic director. It is directed by Hui Kaidong and starred by Bai Lu, Xu Kai, Li Chengbin, and Wu Jiayi. "It has been successfully concluded recently. The play restarts the former "Mulan" theme, and incorporates a more youthful and passionate sense of growing up side by side in the setting of a female disguised as a man and becoming a classmate, and adds a hand-in-hand romance to the national justice of defending the country. Sweet, "Army Military Academy" brought the retro style of the Republic of China, the theme of the Military Academy of the Republic of China, passionate inspiration, and vitality and youth into a fierce collision. It not only gained a good reputation, but also ignited this year's summer files with innovation and heart.
"Army Armed Forces Academy" successfully concluded with a lot of results, and
Huanyu Film and Television has achieved success in the field of innovation.
has always been the "army battlefield" of various film and television production teams every year, and this year is no exception. Many dramas covering themes of youth, love, fairy tales, sports, etc., were released one after another during this period. The reason why "Army Military Academy" was able to break through the siege and be recognized by the audience is naturally unique. In addition to the exciting plot that is eye-catching enough, the new expression of youth themes, as well as the independent, equal, and youthful value thinking conveyed by the work are important factors that capture people's hearts.
In the inherent impression of the public, Huanyu Film and Television mainly produces costume dramas, including the popular "Palace" series, "Beauty" series, "Swordsman" and "The Condor Heroes" and other works. Unanimous recognition of the industry. Over the past ten years, Huanyu Film and Television has filmed more than 40 dramas. Last summer, "Strategy of Yanxi Palace" became popular on iQiyi, and the popularity of topic discussions remained high. The biggest winner, let Huanyu Film and Television become the guarantee of quality drama in the eyes of everyone.
However, Huanyu Film and Television did not stop exploring. This "Army Army" is the product of its breakthrough and bold innovation. Although the background of the play is set during the period of the Republic of China with internal and external troubles and precarious wind and rain, under this background, the teenagers in the play are still full of confidence, believing that they can create a different tomorrow and write a different history with their own power. It is both humorous and interesting, but also full of youthful blood.
is a history of youth growth under the background of family and country, "Army Armed Forces" abandons the keynotes of the heavy production, heavy struggle, and obvious depression of the previous period dramas. It is vivid and vivid with the people's burning and funny experience. It tells a patriotic story that fits the spirit of the current young people. Whether it’s the role setting of a happy enemy or a “noisy” plot setting, "Army Army" is intended to create an immersive chase for the audience Experience allows the audience to grow up with the people in the play without knowing it.
used strength and sincerity to hand over all A transcripts,
"Army Military Academy" became the new hottest summer file
Since its launch on August 6, "Army Military Academy" has received more than 50 hot searches on all platforms, only There are only 20 Weibo platforms. On the night of the first broadcast, 5 hot search positions on Weibo were directly contracted. As of today, the total number of readings on Weibo related topics has reached 4.4 billion. Among them, Bai Lu has short hair Xu Kai style Xie Xiang Gu Yan frame The framed boyfriend of Xu Kai and Gu Yan from Zhenxiang Liehuo Military Academy is particularly prominent. He dominated the list for more than 48 hours in a single day, which caused heated discussions among the audience.
In terms of ratings, "Army Military Academy" has been consistently ranked in the top three on various big data platforms such as Yunhe, vlinkage, Maoyan Professional Edition, Weibo drama list, Guduo, Yien, DeTawen, etc., and has been in the member closing day. Both ended successfully with TOP1 results on the day, and the market share exceeded 7.22%.
It is worth mentioning that the popularity of "Army Military Academy" on the iQiyi platform has exceeded 8,000, and its broadcast volume has continued to grow at a rate of over 100 million in a single day.On the day of the finale of the episode of "Little Joy", the show's in-station hit ranking was still number one, which shows its popularity and popularity.
In addition, the popularity and word-of-mouth results of "Army Military Academy" on mainstream social platforms such as Douyin, Kuaishou, Station B, Xiaohongshu, and Toutiao are also impressive. Among them, the show has made great progress on the Xiaohongshu platform. , Soaring to the first place in the film and television list; driven by spontaneous praise, the Douban score of "Army Army" reached 7.0. Whether it is production sincerity, scene aesthetics, character design or plot setting, netizens have been netizens. Talk about it.
The playground with a sense of the times, the real training and the large-scale fighting scenes, etc., show the attentiveness and sincerity of the show from the details to the scenes; the crew specially hired 400 workers and spent several months to build the Agni Military Academy building The magnificent scenes also fully demonstrate the artistic aesthetics of the crew; of course, the most attractive is the characters in the play. Xu Kai has good looks and acting skills, and fully interprets Gu Yanframe, this exaggerated, childish and affectionate character. Between him and the heroine The sweet interaction also made netizens shout "upper", and the president of the domineering wife, Shen Tingbai, as a patriotic businessman in turbulent times, his personality is perfect, and there are mature and stable Shen Junshan, arrogant and cute The articulate Qu Manting, as well as Ji Jin, Li Wenzhong, Huang Song, Zhu Yanlin and the other seven of the Fire Seven have a bright and strong personality. Each of the flesh and blood characters has gained a lot of audience popularity. And this use of strength and sincerity to hand over the all-A transcript, also gave the show a good potential to make a summer hit.
Persevere and enterprising,
Huanyu Film and Television continues to deepen their layout in the field of innovation.
Looking back on the various works launched in recent years, it is not difficult to find that Huanyu Film and Television has always been fond of the production of costume dramas, and even many people in the industry think this is the case. The pioneer of similar film and television themes does not stick to the heavy and serious background of traditional costume dramas, but adds a relaxed and playful element to it. Such as beautiful actors, exquisite and gorgeous costumes, twists and turns of plots, and new-generation style color palettes, these have all become standard features of this type of film and television works. The reason why
dared to make bold attempts in the creative mode of genre dramas is because, in the view of Huanyu Film and Television, people of every age have their own memories and the interpretation of their values, and any work must conform to contemporary people. The aesthetic needs of all people need to make necessary innovations, instead of sticking to rules and regulations.
And "Army Military Academy" also follows this principle. Although the story takes place in a precarious age, the old framework of women disguising themselves as men has immediately become distinctive and interesting after incorporating the new elements of the Republic of China, wars, and military academy. It's full, coupled with the characters' online logic and reliable story connection, it is easier to attract the attention of audiences, especially young audiences, and pave the way for the popularity of the work in the market.
It is reported that in the layout of subsequent film and television projects, Huanyu Film and Television will still use its advantages in costume dramas as the basis for its creation, and launch the romantic comedy "The Trainer of the Husband: The Daughter of the Tang Dynasty". The play takes the culture of the Tang Dynasty as its background, and presents all the human feelings of the market, merchants, former dynasties, court, battlefield and so on in the early Tang Dynasty. It strives to create a strong atmosphere of "Tang culture" color and relax , In addition to the joyous plot, the broad and profound Chinese traditional culture is displayed to the greatest extent.
At the same time, Huanyu Film and Television will make further innovation attempts, launching the Republic of China Liyuan theme drama "The Sideburns Are Not Begonia Red", to promote the culture of Peking Opera with the "sideburns" and sophisticated production, and lead the audience to experience Peking in depth. The folklore and life of the region; and the realistic theme drama "Beijing-Hangzhou Love", with the connotation culture of the Grand Canal's "softness and rigidity" as the core, it tells the changes in life and the intricate emotions of urban people along the Grand Canal for decades, and promotes Excellent Chinese traditional culture such as cloisonne and silk craftsmanship. The launch of these series of
has not only continued the production concept of “ingenuity and quality” that Huanyu has always insisted on, but also the breakthrough of the theme, the innovation of content and the consistent high-quality content. The original intention of creation is the magic weapon for winning at the forefront of the industry.
