Sina Technology News In the early morning of September 16th, Apple Inc. launched its new autumn products online today, including Apple Watch Series 6 smart watches, a new generation of iPad Air tablets, etc.
Due to the new crown epidemic, Apple continued to release new products online (recorded and broadcast) after the June WWDC global developer conference. This is also Apple's first online autumn conference in the past 10 years.
Time is here: Apple Watch 6th generation is coming
"The time is here" This sentence is written in the Chinese invitation letter of this autumn event, which has actually hinted the appearance of watches. At the beginning of the conference, Cook mentioned this product. He believes that the watch is not just a timing tool, but also integrates fitness, health, and even the connection with smart home. At the same time, he also gave examples of Apple Watch's achievements in heart monitoring, such as reminding people to find heart problems early and get treatment.
Cook introduced the health features of Apple Watch
After Cook opened, Apple COO Jeff Williams (Jeff Williams) introduced a new generation of Apple Watch: Apple Watch Series 6.
This time the watch is introduced by Apple’s COO
The overall outline of the sixth-generation Apple Watch is the same as the previous one, but the color has more changes, such as blue aluminum alloy, graphite stainless steel, golden stainless steel, and all-red Apple Watch.
The blue watch is the main color on the invitation letter
. The outline of Apple Watch Series 6 is similar to that of the previous generation, but the blood oxygen monitoring function is added. In terms of hardware, they have added a new sensor on the back. The blood color is collected after irradiation. Return the result to the watch/phone to calculate the blood oxygen level. The
watch has a blood oxygen monitoring device added to the back of the watch. With the software, a parameter
will be added to the Apple health system. Apple will further process this data, such as telling the user's blood oxygen status in a more intuitive way, and reminding the user at low times. Apple has also conducted further research on blood oxygen data with many research institutions and universities.
Inside the watch, this watch uses an S6 processor, based on the A13 architecture chip of iPhone 11, which is 20% more efficient than the previous generation.
Apple Watch Series 6 uses a more powerful processor
every time Apple releases a new watch, it will update several watch faces. This time is no exception, this time with Apple Watch Series 6, a number of new watch faces have been added, such as Multiple time zones can be displayed, or emoji can be used as a dial.
The new dial is coming.
Another convention is the new strap. The first one is called the "single-turn strap". Unlike the previous strap, it has no clasp and is connected by an elastic strap. There are also new ones. Woven strap, and the new leather loop strap.
single-turn strap without buckle
In terms of watch functions, Apple has set up some parental management functions called family sharing settings. For example, you can locate the child at home or at school through the watch. This function is suitable for locating the elderly or children.
Apple Watch SE: It’s called SE, but it’s actually positioned at the mid-range
Apple Watch SE is another new watch released today. As you can see from the name, its positioning is not too high. The appearance is similar to the third-generation Apple Watch, but it uses processing that is twice as fast as the third-generation Apple WatchAt the same time, the price is not too high, and it is also compatible with the previous strap.
Apple Watch SE is here
Apple Watch Series 6 and SE will be scheduled this Friday. With the launch of these two new watches, Apple used Apple Watch Series 6, Apple Watch SE, and Apple Watch Series 3 to form a matrix of high, middle and low prices to expand the audience. Series 6 starts at US$399, Apple Watch SE starts at US$279, and Series 3 starts at US$199. In this way, the 3rd generation watch is still a low-cost entry choice.
iPad Air is divided into three grades:
By the way, the charging head is cancelled on the newly sold Apple Watch-this coincides with the previous rumored iPhone cancellation of the charging head, of course the "five fortune and one safety" charging head itself in the watch It's also tasteless. Apple's cancellation of it has little impact on users, and it can also bring more positive publicity in the direction of environmental protection.
service innovation content: fitness services can also subscribe to
In addition to the watch itself, Apple also brought an official fitness app (or fitness teaching service) called Fitness+.
It is a fitness app that can be used together on the watch and other Apple devices. For example, you can watch yoga teaching demonstrations on the mobile phone, and calculate the fitness data on the watch. The two devices can count one by one, which plays a better fitness role.
This service is priced at $9.99 per month and will be launched in the United States and other places at the end of the year.
An official fitness teaching service
In fact, there are not many third-party apps like this, but we believe that Apple will definitely make it more closely integrated with its own watches/mobile phones. This is a third-party app Can't do it. It is in this way that Apple will further strengthen the ecological adhesion between its products. It also gives the "services" in Apple's revenue-generating territory more sellable content.
Fitness+ is priced at $9.99 per month
With the arrival of Fitness+, Apple One service is also launched.
This is a subscription service package launched by Apple, which packs a variety of software services of its own and sells them to users at a preferential price.
For Chinese users, this approach is not unfamiliar. Jingdong and iQiyi members are bundled, or Taobao's 88 members are similar.
Apple One bundles a variety of services
The Apple One service integrates all services under Apple and is packaged and sold to users. These services include iCloud, Apple Music, Apple TV+, and the newly launched Apple Fitness+. Apple has launched several packages, which are priced at US$14.95, US$19.95 and US$29.95. Users can purchase according to their own situation. This is slightly lower than the total price of purchasing each service separately.
Apple’s launch of this kind of bundled service is not surprising. In recent years’ financial reports, service revenue has increased year by year. Apple has played more ways in its previous business model, not only bundling more services, but also more users.
iPad 8th generation is here, A12 processor
is an entry-level product, it is an upgraded version of the 10.2-inch iPad that was priced at 2500 yuan. It's still a familiar shape with Touch ID, still a 10.2-inch screen, but with an A12 processor.
This year is the tenth year of the birth of the iPad.
This product is priced at US$299. It will be pre-sold this Friday. It can be seen that it is still one"Student iPad", compatible with a generation of Apple Pencil and keyboard.
The eighth-generation iPad is a low-priced tablet
. The finale of the show: iPad Air 4th is here! A14 + full screen + fingerprint recognition power button + colorful body
8th generation iPad is slightly dull? The final product of the show is finally here, the new generation of iPad AIr!
Apple’s last update of the iPad Air was in the spring of 2019. The appearance of that product was similar to the previous 10.5-inch iPad Pro, but it was replaced with a better chip—actually, we have seen this strategy on the iPhone SE. New The first generation of chips + the appearance of the previous generation form a non-flagship new product. Its performance and core experience are in line with the new products of the season, but it is not so pioneering in appearance.
iPad Air uses the previous iPad Pro body design, but a variety of colors
From this perspective, today’s new product is "iPad SE". Apple uses this method to control costs while allowing it to cover more users. However, the iPad Air 4th generation is not just that simple.
The appearance of the iPad Air 4th generation has changed from the arc-shaped frame shape of the previous generation. It adopts the right-angle frame of the iPad Pro that has been used since 2018. The screen size has reached 10.9 inches, but because the "forehead" and "chin" have been removed, it On the contrary, the size of the body is smaller, and the screen has been increased from the previous 10.5-inch to 10.9-inch. This number seems to be deliberately different from the 11-inch flagship iPad Pro. What is exciting is its color. The iPad changed its gray, white, gold, etc., and added bright colors such as green and blue. On this point, many people have a reason to pay.
The combination of Touch ID and the power button
has a bigger change and its unlocking method. Like rumors, its power button integrates Touch ID instead of Face ID. In addition to the MacBook, Apple has not integrated Touch ID with the power supply.
The most exciting thing about this iPad is its A14 bionic chip. Apple made an exception for the first time and put the latest A series chip on the iPad instead of the iPhone. The latest chip of the
A series was first used on the iPad instead of the iPhone. The
A14 bionic chip is the highest achievement Apple has made on the chip so far. It is the first in the industry to use 5nm process technology. It has a 6-core CPU, a 4-core GPU, the size of its transistors is in the unit of atom, and it has 11.8 billion transistors.
A14 structure introduction
iPad Air equipped with A14, compared with the previous iPad Air, CPU speed increased by 40%; graphics performance is twice that of similar Windows notebooks, which can perform 11 trillion operations per second; neural engine will machine The learning performance has been improved by 2 times.
In terms of taking pictures, the new iPad Air uses a 12-megapixel single lens, without the multi-lens or lidar system on the iPad Pro, which is a little different from the flagship product.
Apple introduced at the press conference that the screen display material of the iPad Air is Liquid Retina, which is the same as the screen used in the iPad Pro. In other words, in terms of the sense of the screen, except for the small size, the general experience of this product is similar to that of the 11-inch iPad Pro.
The new iPad Air also supports Apple Pencil
. Also similar is the support for Apple Pencil and Magic Keyboard. The second-generation stylus can be attached to the side of the iPad Air. The connection and control of the Magic Keyboard are also the same as Pr.o The version is the same.
There is also a USB-C port. The presence of it on the iPad Air not only means a more general standard, but also means that the low-end products have finally given up Lightning and moved towards USB-C.
The new iPad Air is priced from US$599.
Although the appearance is not the latest, there is no doubt that the iPad Air is the final product of this conference. New colors and new Touch ID are all reasons, but the A14 chip is especially important. , It can hit all Apple mobile products that have been released so far. The price of this product starts at $599, which is still a very kind price compared to the current flagship.
summary: A14 has become the biggest surprise. Looking forward to the arrival of the iPhone 12.
This fall conference, Apple’s most important product, the iPhone 12, did not appear. Of course, they have mentioned in the previous earnings call that "it will be delayed for several weeks." Perhaps because of 5G, perhaps because the epidemic has affected production capacity. In short, the iPhone, which has become the norm at the September conference, did not appear, breaking the tradition that Apple had adhered to for many years.
Judging from today’s results, Apple is likely to have another press conference in October to launch a 5G network iPhone.
But this conference is not without other surprises. The appearance of the A14 also broke the tradition of using the latest chip for the iPhone first, allowing people to appreciate Apple's strongest combat effectiveness in advance. And it is very likely to be a key component of the first "Apple Silicon" computer, and it appears around winter.
