Two days ago, with the rebroadcast of "White Deer Plain", the previous suspension of broadcasting finally came to an end, and people's discussion about its suspension was still at the level of speculation; however, yesterday, May 12, the suspension of broadcasting resumed, but this One time was the first cross-border variety show of Nanpai Sanshu, "72-story Strange Building". More precisely, the program was postponed for a week.
On May 12th, the Advertising Department of Hunan TV Station issued a notice stating, "According to the notice from the editor-in-chief, our station was originally scheduled to stop broadcasting the first episode of "The Seventy-Two Strange Building" at 20:20 in the evening on May 12. Duan Gai added the second episode of "Golden Eagle Exclusive Broadcasting Theater", and all the advertisements for the original "72-story Strange Building" were stopped." Soon after, the official microblog of the show also released Weibo in time, stating that “this week will be a short break, only to unlock the new illusion next week. The uniform exploration team is already ready to go, and the challenge of the exploration journey will continue at 20:20 next Friday." . Although there are unwilling viewers who are still waiting for the TV at 8 o'clock, they only see the broadcast of "Thinking Beauty", and the stoppage of the broadcast will be a real hammer.
accidentally failed, and some netizens broke the news that "according to the program recording plan, the new recording that was originally going to be carried out this weekend has been postponed to the end of the month due to various reasons, and there is still no definite number of whether the recording will be recorded after the end of the month." The program died halfway. The argument that a lot of big-name celebrities such as Wu Yifan and Zhao Liying are about to become cannon fodder is rampant.
From the current point of view, the program’s death halfway is just a guess from netizens. The official only notified the "stop broadcasting for a week" and also announced that the program will continue next Friday. But as for the reason for the suspension, no real explanation was given. For a time, netizens had different opinions and speculations. For this original variety show, which was created by the third uncle of the Southern School and joined by stars such as Wu Yifan, Zhao Liying, was covered with a veil of mystery.
The three major contradictions erupted, and the "last straw"
"Seven-Floor Strange Building", which was discontinued in the program, started broadcasting last Friday (May 5). Once the program was broadcast, public opinion appeared. The state of polarization: Some viewers expressed their firm support for my country’s original variety shows and the cross-border journey of the Southern School Sanshu; another part of the audience also expressed that they have no idea what the show will say, Sanshu should go back and write a book. Under such circumstances, the existence of the second episode of the program is crucial, and it is related to the trend of the program’s reputation and ratings, and the media and audiences are eagerly waiting.
However, it was in this case that the program suddenly stopped broadcasting for a period, and was caught off guard. In this regard, the Association of Care Gossip Development first broke the news that the suspension of the show may be caused by the triple contradiction of the show.
First, Mango Channel is dissatisfied with the production team led by Shan Danxia; Second, Nanpai Sanshu’s idea is too unreasonable and contradicts the director team to a certain extent; Third, advertisers believe that there are advertisements in the program The implant is too hard and the effect is not very good. In the end, multiple conflicts broke out together, and Hunan Satellite TV absolutely stopped broadcasting for a week to adjust the program. The appearance of this statement has been forwarded and recognized by major media.
In fact, as early as the first episode of the program was broadcast on May 5, careful netizens discovered that the name of "Dan Danxia" in the ending subtitle had been removed when the program was rebroadcast. It seems that the contradiction was It has already begun to show its signs, but it is not yet in an irreconcilable stage. However, according to Guan Ba’s revelation, the name was removed due to Hunan Satellite TV’s dissatisfaction with Shan Danxia and the production team. This is thought-provoking. After all, after experiencing the departure of big coffee directors such as Xie Dikui and Liao Ke, Hunan Satellite TV was once badly sung, but this time the entanglement with the internal director Shan Danxia even broke out on the stage, which was quite a bit serious.
And the conflict between Nanpai Sanshu and the director team is easier to understand. The third uncle of the Southern School is the first person to explore the subject of mystery in my country, and an important part of his work is the idea of unconstrained horses, in his own words, "He wrote the story of "The Seventy-Two Strange Building" "Heaven is broken." , My brain is wide open, even I have been planted in the pit I dug". As a traditional director, Shan Danxia's masterpiece "Where Are You Going Dad" has a warm and fresh style. The warm and refreshing director style meets the subject of exploration with an open mind, which is like an unbridgeable gap, and the contradiction between the director team and the chief screenwriter is inevitable.
Careful netizens found that whether it was in the announcements of the TV station or the revelations of Guan Ba, the advertisements were explained separately as a part, especially the TV station's emphasis on "all advertisements stopped broadcasting", which sent the advertisements to the forefront. . In fact, after the show was broadcast, some netizens complained about them and were brushed by ubiquitous advertisements.The screen gives a bad review.
Indeed, in the program, as soon as the Nanpai Sanshu appeared, the netizens said that the advertisement came. As long as they saw the relevant clues, they knew that the VIVO mobile phone was coming, and the advertisements that were forcibly interspersed in the program made the audience feel like a dog in the throat. A few sentences are inevitable. It’s not difficult to understand that advertisers have complained about this. After all, they have made a lot of money for naming, and they have not won the praise of the audience. Instead, they have attracted a large number of netizens’ bad reviews and boycotts. No one is willing. Perhaps in the advertisement insertion, " "Seven-Floor Strange Building" can learn the oral broadcast of the tricks of "The Story of Strange Flowers".
In addition, the majority of netizens are unwilling to be outdone and open their minds to analyze the reasons for the delay. After experiencing the unbroadcast of "White Deer Plains" after the cessation of broadcasting, even netizens speculated that "Seven-Floor Strange Building" followed the path of "White Deer Plains", hoping to arouse public attention through the extension of the broadcast, and then next week When the broadcast started, it rushed to the audience. More netizens speculated that yesterday was the "Ninth Anniversary of the Wenchuan Earthquake". The suspension of the program was a tribute to the nearly 70,000 compatriots who suffered the Wenchuan earthquake nine years ago. To be sure, this is indeed an argument, and there are precedents in our country. However, looking up the weekend program of Hunan Satellite TV, the old variety shows "Everyday Upward" and "Happy Camp" did not issue such notices, but met with the audience as scheduled. Obviously, the suspension notice issued by Hunan Satellite TV obviously has nothing to do with the "Ninth Anniversary of Wenchuan Earthquake", it just happened that the two things collided together.
There are divergent opinions on the reasons for the suspension, and it is unclear how.
Many cross-border works are not up to the passing line, and the IP overdraft trip of the Southern School Sanshu
Actually, this is not the first time that the program has encountered an extended broadcast. As early as the day when the first episode of the program was broadcast, some netizens broke the news that Hunan Satellite TV and the program producer may face termination of the contract, and the two sides had differences due to the schedule of the program. Even on the day the program was broadcast (May 5), most of the audience remained on the sidelines. It was not until the program was successfully broadcast that the first extension of the broadcast came to an end. Unexpectedly, every day of misfortune, the show was suspended for a week after only one episode.
Of course, the unfavorable start of the broadcast is also an important reason for its adjustment after a week of suspension. Last week, after the show was broadcast, the ratings were not satisfactory. As of press time, this variety show was still not rated on Douban due to a lack of numbers, which is almost an unprecedented cold reception in the history of variety shows. In terms of data, after a week of fermentation, the broadcast volume of Mango TV has grown to about 95 million, which is still less than 100 million, which is slightly embarrassing compared with other variety shows that easily exceed 100 million. Obviously this is not a good beginning, and there is even a rhythm to the street.
It is worth noting that the apparent reason for the low ratings of this show to stop broadcasting is the decline in ratings and the outbreak of multiple contradictions, but the root cause is that this is the first cross-border variety show of the "Southern School Sanshu". And why the show that came as the chief screenwriter of the show is not the same as before, and even has a capitalized "embarrassment".
Those who are familiar with the third uncle of the Southern School know that with the super high reading volume of his masterpiece "Tomb Raiders", he is sought after by millions of fans and is famous all over the world. He is my country's super best-selling author. Especially in recent years, all kinds of IP have been rampant, as if owning IP is everything, Nanpai Sanshu also joined them, playing the IP effect, but also relying on "Tomb Notes" and "Old Nine Gates" super high broadcast volume and The box office became the first person in the tomb robbery theme, and San Shu also completed his transformation from a writer to a film and television drama, from a literati to a businessman.
, however, should not be ignored. Accompanied by high ratings and box office, it is the inability of the original fans to complain and the low reputation without exception. Although the film version of the first IP "Tomb Notes" has a billion box office in hand, the Douban score is only 4.6 points, and the online drama version is worth 3.9 points, even the best rated "Old Nine Doors" is only 5.6 points. I have to say, it seems that these works that are far below the pass line have seriously affected the valuation of Nanpai Sanshu in the hearts of the audience.
It is worth mentioning that this is not the first time Nanpai Sanshu has tried a variety show. As early as 2015, he had served as the planner of the reality show "Starting Together". Although he scored 7.8 points on Douban, he was helpless in the variety shows at that time.
Two years later, the third uncle of the Southern School made a comeback, and personally served as the chief screenwriter of "Seven-Floor Strange Building", hoping to ride the SARFT's rectification of variety shows, with the tone of "original + traditional culture" In one fell swoop, he broke the siege, but encountered a double Waterloo in ratings and word of mouth. Some media commented, “The crossover variety show of Nanpai Sanshu is too ambitious, but it’s too ugly. And crossovers without sincerity, no matter how good the banner, they are bluffs." However, he did not pay much attention to program production, variety show elements, and even his best suspense style special effects. In addition, Guan Ba broke the news that Qi and the director’s production team were at odds, which together gave birth to The tragedy of "Two Strange Building".
even aired on the show, and some netizens left a message, "Sanshu Nanpai, don't spoil yourself, go back and write a book." Compared with the previous film and television series, why don't the audience pay the bill? On the one hand, the enthusiasm of tomb robbery in recent years has also spawned a number of excellent film and television works. The audience's aesthetics has gradually improved and their eyes are more critical; on the other hand, the multiple cross-border roads of the Southern School Sanshu have gone on a mighty journey. , But it is only enclosing the land and not developing. The plots that existed in the previous film and television dramas were forcibly adapted, the special effects were poor, and the points were reduced in the variety show. In the long run, it will be inevitable for the audience not to pay. At the same time, compared to film and television dramas, the show lacks the support of the original fans, relying only on the personal IP of the Nanpai Sanshu.
From this point of view, the failure and suspension of the "Seven-Floor Strange Building" program can be seen as an overdraft of the IP of the Nanpai Sanshu, who is keen to cross-border but lacks sincerity, and the audience no longer pays for it. break out.
Of course, there are also optimistic guesses from netizens. The program team has to listen carefully to the opinions of the audience and strive for more perfection in production, so the post-broadcast is undoubtedly the best guess. Just as a netizen said, "It's really not the latter part of the show! It is said that there are blessings from Wu Yifan, Zhao Liying, Wu Lei and other traffic niches. You should not worry about the ratings of this variety show. It is good to postpone the show. I hope to cut the show well. After experiencing this suspension, can "Seven-Floor Strange Building" regroup to present the audience with this traditional cultural mystery drama, and to rectify the name of the big IP of Nanpai Sanshu? I believe time will tell us the answer.
