From July 31st to August 3rd, the first Yaohan special marketing campaign "83 Men’s Day" met with consumers as scheduled. Unlike previous years, this year’s event actively responded to the night economy boom and joined the "Yetai The “wave” night market further enriches the shopping experience of consumers.
This year's "83 Men's Day" includes four parts: "Full/MAN/Returning", "Jiaman/MAN/Welfare", "Passion Full/MAN/Have" and "Fun Full/MAN/". Strong discounts are always the "magic weapon" of marketing activities. This year, No.1 Yaohan will continue to give consumers 600 coupons for category A products over 600, 180 coupons for category C products over 300, and 20% off for other major categories of cosmetics. Activities such as 70% off for inlaid jewelry, 6.8% off for small household appliances, 50% off for kitchen supplies and daily necessities, and 8% off for massage chairs.
In addition, there are many "83" exclusive surprise benefits. Consumers who meet any of the three conditions: "ID card contains '83' number", "clothing wear contains '83' element", and "purchase voucher contains "83" number", can go to the designated place for collection A gift. Bailiantong members can also redeem full discount coupons, consumption coupons or parking coupons with 83 points in their account.
is a nightly limited market specially created for "83 Men's Day ". During the event, we will meet with consumers every night from 18:00 to 21:30. Cultural and creative works, exquisite florals, sportswear, travel bags and other popular items, fun amusement facilities, interactive games and other childhood fun, 3D laser show, music and dance and other live performances are all on stage, creating a different "83 Men's Day".
No.1 Yaohan’s "83 Men's Day" started in 2009, expanding the "other economy" as a market hotspot, and has achieved gratifying sales results in the commercial "summer summer" season for many consecutive years. Editor-in-chief of the column
Xu Sufei
Chief editor Li Wei
Picture source Photo courtesy of interviewee
