Xinmin Evening News (Reporter Zhang Yuyun) The "Fifth Five-Year Shopping Festival" has a wave of big promotions, and the "City Discount Season" will not fail. This weekend, the No. 1 veteran shopping mall in Pudong, Yaohan , launched the eighth special thank you party, creating a shopping feast for members with a 30% discount. New World Daimaru Department Store, an emerging force in Puxi, has continued its efforts, launching a member exclusive day for the first time, and 10 times points for shopping on the same day. Can massive discounts further boost consumption? The reporter took stock of discount activities and found that this wave of discounts is not small.
First Yaohan’s special appreciation meeting will be held until the eighth year, and the time will be increased from 1 day to 2 days for the first time, covering May 30 and 31. The store said that it will further promote consumption replenishment and potential release in the form of member exclusive, cloud store linkage, preferential rebate, and live broadcast. The reporter learned that during the event, Yaohan will use the main event of "shopping up to 3% off wantonly" to bring consumers a "simple and rude" discount. Including 20% off for cosmetics, 30% off for famous brands, 30% off for clothing and bedding, 50% off for sports and daily use, 40% off for home appliances, 20% off for supermarkets, etc. The proportion of new products in the 2020 season of each brand is not less than 50% .
On the first floor with the most gold content, the first Yaohan's thank-you meeting activities cover almost all brands, including famous products and watches that have not been active before. For example, Coach Camellia series is 45% off, all new models are 20% off, Tory burch new models are 8% off, old models are 45% off; Cartier is 15% off, Jaeger-LeCoultre is 8% off, IWC is 15% off, and Omega watches 8 The cosmetics counter is basically 20% off.
Caption: Poster Camellia Satchel Photographed by Zhang Yuyun (the same below)
The reporter saw in the Coach store that the poster camellia satchel endorsed by the celebrity was originally priced at 4950 yuan, with a discount of 2,228 yuan. 20% off the new tabby bag and the carriage Logo bag that was launched at the second CIIE. Even the Champagne series released on May 28 will receive a 20% discount at the two-day thank you meeting.
YSL's net red "small gold bars" will also be discounted at a 20% discount at the thank-you meeting, and the popular color numbers are already in stock. "With the launch of the'Five-five Shopping Festival', cosmetics products are showing signs of recovery. On the live broadcast on May 19, YSL sold about 400,000 products." The person in charge on the first floor of Yaohan told reporters.
Caption: YSL small gold bars have more popular color numbers
Children's Day is approaching, and the children's clothing, children's shoes, baby products and other counters on the eighth floor of the mall are also ready for discounts. The staff told reporters that during the event, children's clothing brands are 40% off, of which FILA, which accounts for 70% to 80% of the new style, is 40% off, Pigeon is 40% off, and Lego is 35% off. For example, the popular Pigeon baby sunscreen and body lotion are out of stock on some e-commerce platforms, but here you can get 40% off. Singapore’s “national milk bottle” brand hegen’s milk bottle gift box is only 300 yuan after 40% off, but at its Tmall flagship store , the 618 event price is 518 yuan.
Caption: The discounted price of Singapore’s “national milk bottle” is lower than the 618 price of Tmall’s flagship store.
“During the epidemic, mall sales have been greatly affected, so since the May 5th Shopping Festival, major brands and companies have hoped to borrow This opportunity will bring more preferential products to consumers.” The relevant person in charge of First Yaohan said that because of the continuous activities, it even attracted many non-local consumers, through the Yaohan Cloud Store on the i Bailian APP, or The counter sister’s WeChat, and online orders, this part of the sales from the counter express accounted for 20%.
Therefore, this thank you meeting will also be linked online. Any Belief member who spends more than 55 yuan offline on May 22-29 can get the first Yaohan Cloud Store (Bealead) used on May 30th. Store at home) 55 yuan coupon discount for over 200 yuan. On the two days of the event, consumers can log in to the Bailian Department Store Daojia No.1 Yaohan Store and receive a coupon of RMB 40 minus RMB 500 at the coupon center. On May 30th, the live broadcast room in the atrium on the second floor will have 8 hours of exclusive offers for 167 items, including beauty and beauty, watches and jewelry, apparel sports, home appliances, children's products, food and other categories. "Eight Hundred" lucky bag draw, realize the further upgrade of membership benefits. z3 in
