Disney's live-action version of "Mulan" released the MV of the theme song "Loyal Brave True" ("Loyal Brave True"). Christina Aguilera, who sang the theme song "Reflection" for the animated version of the year, continued to provide her voice. In the
MV, the singing voice of "Making Mom" and the dancing posture of Liu Yifei bring audiovisual double enjoyment, and also interpret the concept of "loyalty, courage, truthfulness and filial piety".
Disney has always been willing to spend money when making live-action princess movies, especially the movie "Mulan" which also contains a lot of action and war scenes. In order to ensure the authenticity of the scenes, the production of this movie cost 200 million US dollars. .
not only has a high production cost, but the film announcement also saves the cost. The Super Bowl is known as the "American Spring Festival Gala" and has extremely high popularity and ratings, so advertising costs can be called sky-high.
and confident Disney bought a two-minute advertising space for "Mulan" in the Super Bowl, at a cost of over 20 million US dollars. According to statistics from foreign media, the production cost of the "Mulan" movie plus publicity expenses, the final input cost is as high as 300 million US dollars.
