The release of the Disney movie "Mulan" starring Liu Yifei can be described as a twists and turns.
was unsatisfactory at first. It took 4 months to make up the filming. Later, because of Liu Yifei’s remarks, it was resisted by foreign netizens. Now, because of the spread of the new crown worldwide, the premiere of "Flower" was finally held. "Mulan" may be postponed indefinitely.
Actually, "Mulan" has been released in Norway recently, but the box office of only 600 yuan on the first day of the show made everyone ashamed. Will this magnificent production of RMB 1.4 billion become a "box office poison" for the Disney Princess series?
It is reported that the production process of "Mulan" cost about 1.4 billion yuan, starring by the recognized oriental face Liu Yifei.
However, after the upsurge in the early stage, the later development of "Mulan" has shown a decline.
A few months ago, it was revealed that the feedback on the preview of "Mulan" in North America was very unsatisfactory. Therefore, Disney decided to spend another 4 months to reshoot and delete some shots, and postpone the original. The scheduled release date.
In fact, since the rumors of the film remake, the controversy about the movie "Mulan" has never stopped.
First, there were rumors that Disney’s large-scale remake of the film would not escape the fate of "punching the street". The film was rejected by some "professional film critics" before it was released. Although
is just a very routine operation of Disney movies, the rumors still inevitably have a bad influence on the movie.
This is just the first episode. Later, Liu Yifei himself was discredited by some foreign netizens because of some of the remarks made on social platforms. During the premiere of
in London, a number of masked demonstrators dressed in black gathered at the premiere. They raised slogans to express their dissatisfaction with Liu Yifei and instigated the atmosphere at the scene to make the audience boycott the movie.
In addition to the episode of the London premiere, "Mulan" was once again postponed due to the spread of the "new crown". The
movie has not yet been released on a large scale, but the resistance of foreign audiences to it has been higher and higher. This is obviously not a good sign for the film that was planned to be released on a global scale from the beginning.
This was also confirmed in the box office results of "Mulan" when it was released in Norway.
It is reported that "Mulan" was released in Norway on March 27. Surprisingly, its first day box office was only US$83 (equivalent to approximately RMB 600). As of now, its box office is only US$874 (equivalent to approximately RMB 6000). Yuan). It was released on the 19th, but the box office did not meet expectations. It is not an exaggeration to describe it as "pushing hard."
In view of the seriousness of the epidemic, "Mulan" has not been released in other countries, but with the fact that it is hitting the street at the Norwegian box office, we can foresee that the future release of "Mulan" is still full of bumps.
However, when "Mulan" was released in Norway this time, it was a special period. There were not many people who wanted to take to the streets for entertainment. If you think about it, the low box office seems to be justified.
However, for Liu Yifei, although the final box office of "Mulan" may not meet expectations, for her own development, the bonus this top IP brings to her is not just an increase in popularity.
Because of this top IP, Liu Yifei was listed on the global "Harper’s Bazaar" opening cover. This is a dream of many domestic 85 fans, but Liu Yifei relied on the bonus of "Mulan".
Liu Yifei, who has "Mulan" close to her body, has opened up fashion resources. Even if the box office eventually hits the street, with the influence of this movie, Liu Yifei's career development can also be improved.
If "Mulan" were to be released in China, would you go to the cinema to support Liu Yifei? After exposing so much negative news, how much do you expect from "Mulan"?