300 million driving 3 billion! How can Hangzhou quickly "resurrect" the consumer economy in a short time?

In response to the “Implementation Opinions” issued by the National Development and Reform Commission and other 23 departments that emphasize the expansion of domestic consumption, the Hangzhou government took the lead in formulating a response strategy, and jointly launched electronic consumer coupons with Alipay to vigorously boost consumption and promote stable economic growth. The golden sign of "Zheli come to consume".

was robbed for more than an hour in the first round, and was instantly robbed in 109 seconds of the fifth round. Hangzhou citizens once again experienced the excitement of the Spring Festival. "Did you grab a consumer voucher today?" It has become a new trend for citizens to ridicule and greet each other.

The 370 million yuan electronic consumer vouchers issued by Hangzhou in the past four rounds have played an exciting role in stimulating consumption and driving the economy. In a short period of time, it has driven more than 3 billion consumption, and offline businesses are full of vitality, especially small and medium-sized enterprises. Micro enterprises have ushered in a new "spring" after the resumption of work and production.

However, the emergence of electronic consumer coupons did not happen overnight. Zhu Zheng, deputy director of the Hangzhou Municipal Bureau of Commerce, said: “As early as the end of two months, we were planning to launch a short-term recovery policy with a high leverage ratio to stimulate the market.” In 20 days, from formulation to implementation, eight drafts were revised! Meetings and discussions continued, and finally met with the public in the form of "5 consumer coupons, universal in offline physical stores".

and Alipay, who received the task, worked overtime and completed this "extreme challenge" in an astonishing 33 hours, which is a miracle!

Regarding the strong consumption power brought by electronic consumer vouchers, Yang Jianhua, president of the Zhejiang Sociological Association, said: “The issuance of consumer vouchers is not simply a'blood transfusion'. Issuing consumer vouchers is more like improving the ability of'hematopoiesis' and is quickly repaired in a short period of time. Downstream demand is transmitted upwards to drive business recovery, and thus form positive feedback.”

The outstanding performance of Alipay consumer coupons is also an important manifestation of the digitalization of the regional divide. Seeing Hangzhou’s economic recovery so fast, Nanjing, Zhengzhou, Wuhan and Guangxi Other cities have followed suit and launched consumer coupons on Alipay.

Hangzhou’s sixth round of Alipay coupons, are you ready to grab it?