1905 Film Network News On March 9, Shanghai Film Group announced the launch of the country's first "Cinema Anti-epidemic Relief Fund" with a total of 1 billion yuan.
Currently, the first batch of 200 million yuan has been put in place. Among them, Shanghai Film Group invested 60 million yuan in the first phase, Shanghai Film Co., Ltd. invested 80 million yuan in the first phase, and Shanghai Jingwen Investment Co., Ltd. invested 60 million yuan in the first phase.
helps peers to tide over the period of cash flow difficulties, which is the original intention of Shanghai Film to launch the "Cinema Anti-epidemic Relief Fund". The fund focuses on theaters in the Yangtze River Delta that are in need of relief.
"One is spiritual encouragement, and the other is to inspire cinema practitioners to get a joint mutual assistance, which can also be understood as integrating resources."
Ningbo Jiamai Studios Manager Dong expressed his personal understanding of the significance of the establishment of the fund. At the same time, he said that the current theater expenditure costs are concentrated in personnel salaries, rent, and equipment, and the long-term unused projection equipment has led to increased maintenance and maintenance costs.
"We are a store directly operated by Times Cinemas. We have been working without interruption during the suspension period, analyzing the current situation and looking for countermeasures. We have also been preparing for the opening. The specific opening is based on the cinema and local policies. Local social insurance is exempt from February to June. This one is pretty good," said Wu Lei, a staff member of the East Film Studios.
In addition to local government assistance policies and the support of the anti-epidemic fund, various film studios have actively carried out self-help through the sale of snacks and pre-sales in advance. Currently, many studios are preparing for the reopening.
