has the dream of becoming a star, an actor and a hero. For various reasons, they have chosen other professions, but this dream is still buried in their hearts.
Being an actor or a star has a lot of investment in art, a long cycle and a great risk. Ordinary people can't afford it! After all, there are only a few artists who can make a lot of money. According to traditional methods, China's art market cannot accommodate such artists. Many second-tier and third-tier amateur artists who can't mix in Beijing, Shanghai, and Guangzhou have a hard time and have to move to second-tier, third-tier, and fourth-tier cities and even rural markets to continue their artistic careers. If
holds a concert or party, it can't be done without hundreds of thousands or even tens of millions of investment! Once it is done, whether the income can cover the cost and whether it can be profitable is also a big question. It costs more to make a movie or a TV series! There are tens of millions or even hundreds of millions. After filming, how many copies have been released? How many box offices are there? Whether the cost can be recovered is a big question. Talking about art, not about cost, is a prodigal act! It cannot be sustained at all.
Of course, watching movies in the cinema, watching TV shows at home, watching performances and concerts in the theater, the feeling of a big scene is unmatched by the small screen of a mobile phone! However, the income of the general public is still too low. They need to save money to buy a house, buy a car, travel, and take cram school for their children. There is no extra money to go to the cinema to watch a movie of 50 or 60 yuan. Few people are willing to spend a few hundred yuan or Thousands of dollars to watch a show. It's more practical to have the money to buy two catties of pork, have a big meal or buy a piece of clothing! They need to tutor their children to learn, and they don't have much time to chase drama. Everyone spends fragmentary leisure time watching movies and TV on their mobile phones at a very low cost. There is no need for movies, TVs, and songs to enlighten them in life and reform their thinking. They just need a little joy! The
short video platform is truly an entertainment platform for the common people, which greatly reduces everyone's participation costs. For ordinary people, uploading their short videos to Douyin is not for profit, but to satisfy their vanity and desire for expression. The most important thing is that the cost of recording short videos is very low, anyone can! As long as you have a smartphone, you can become an actor, director or artist. Does the rise of
have an impact on the traditional entertainment market? Of course there is! If there are more people watching Douyin, naturally fewer people will watch other arts and entertainment programs. As the time spent watching Douyin is longer, the time spent watching other arts and entertainment programs is shortened accordingly. The audience's time is very limited, only 24 hours a day. Eight hours are used to sleep, at least eight hours are used for work, one hour is used for commuting, and the other time is used for washing, cooking, eating, cleaning and helping children learn. The remaining entertainment time is actually very little! Only the retired group have a lot of time to watch TV, are attracted by advertisements of health products, and their wallets are emptied by health products. It is absolutely impossible for these elderly people to pay to watch theatrical performances, unless it is free! What ordinary people use for entertainment is fragmented time, intermittently for several minutes or ten minutes. They can't go to a movie or watch a TV show, so they just call to chat, read the news and listen to music. After the vibrato appeared, I watched a one-minute or half-minute short video, haha, let go of the free fragmented time, and started working with joy.
In the Internet age, traffic is king. With less traffic and less attention, there are fewer ads and lower income! The income of the actors is low, and they can't get mixed up! Many traditional artists are rather depressed: the content of the short videos are very popular and the performances are amateurish. Why do everyone still like it? Because the content is down-to-earth, it is something common people love to hear, and it looks more cordial! You can watch it anytime, anywhere with a single finger on the phone. Short videos are short in time and compact in content. If they don’t look good, slide your finger! next! Much more convenient than pressing the remote control! Just read it a few more times, then read the comments, and finally like it! perfect! Ten minutes passed, and the audience and the author were satisfied. This is not a matter of money, but a matter of love and non-love.
Striving for traffic and retaining users is something that every app must consider. No traffic, no user app has no value. When there is traffic, the money will naturally roll in. Everyone knows this truth! QQ, WeChat, Taobao, JD and Momo are all the same.
