Beijing News (Reporter Zhou Huixiaowan) On December 14, the total box office of mainland movies in 2019 has exceeded 60.7 billion yuan, surpassing the 60.6 billion yuan box office of mainland movies last year, setting a new movie record. The "Hou Lang Pai An · 2019 Sir Movies" cultural and entertainment conference was held recently, providing you with such a window to watch industry trends.
With the ecological recovery of China’s entertainment industry in the past two years, some new trends and new waves are impacting the market: domestic sci-fi movies and domestic animation explosions, the emergence of vertical variety shows, the rise of post-00 actors, E-commerce Internet celebrity anchors enter the traffic center. At the scene, He Jun, the founder and CEO of Sir Film, first explained the theme of the conference to the guests-what exactly is "after the waves"? He Jun, founder and CEO of
Sir film.
On the one hand, there is an impact from the "Generation Z audience". Most of them are born in 1995 and 00. They have no worries about food and clothing, have a clear love and hate, and do not believe in authority. They are active in the background of social media and act as the dominant force of public opinion At the same time, it is also the main force contributing to the box office of domestic films; on the other hand, there are young directors from the 70s and 80s who are born in the 1980s and grew up in the 1990s. Affected by the rising trend of domestic commercial films, they have industrial production. His thinking is called "the aboriginal people of the era of blockbuster film."
Poison Eye and Ali Pictures' Beacon and the release of the "2019 Chinese Film Market User Viewing Report" gave a detailed analysis of the industry situation. The report pointed out that consumers in the Chinese film industry are facing dual changes in the market dimension and attitude dimension in 2019. On the one hand, the number of movie viewers has increased for three consecutive years. The National Day file has driven the overall market upward through the "Double Kings Movie" contest; from last year to this year, the average score of movies with a volume of more than 100 million has risen by 0.1. It shows that the overall box office market is improving, and it also means that the quality of high-box office movies is getting higher and higher; on the other hand, the conversion rate of ticket purchases is also increasing, and word clouds of post-00s, post-80s and post-90s have also occurred. Changes in different directions: Yi Yang Qianxi became the top word cloud after 00, and the classic lines that appeared in theatrical movies such as "You protect the world, I protect you" and "My life depends on me" also entered the word cloud.
"2019 China Film Market User Viewing Report" release site.
In the afternoon of the same day, the "Sir Film" Cultural and Entertainment Conference opened 6 sub-forums, covering various fields such as variety shows, drama series, film and television education, actors, production, and national comics. The forum invited the backbone and The new and cutting-edge forces, each from the perspective of "front wave" and "back wave", conducted in-depth exchanges on the changes in the entire industry and subdivisions in the past year. At the
film and television education forum, film producer Li Xia delivered a keynote speech "Is it the wrong choice to take film as a career?" Screenwriter Wang Hailin, Peking University Art School professor Qiu Hongzhang, and Film Industry Network founder and CEO Lu Zhixin also participated Under discussion. On the delivery forum, Qihua said that the debater Xiao Xiao, the founder of Afu Essential Oils and other guests discussed "Internet celebrity idolization and celebrity anchoring, how should the owner choose?" The theme of the
actor forum is "Actors: Going to be greasy, tearing up labels, and prejudice". We have invited powerful actors such as Wang Yanhui, Zhang Songwen, Yao Chen, and Zhou Yiwei, as well as new generation actors such as Wang Herun. They each chose a keyword that is closely related to their image, work, and character. Their moments of confusion and confusion represent the normal state of most actors in the industry to a certain extent.
Beijing News reporter Zhou Huixiaowan
