[TechWeb] News on December 13, Alibaba Pictures’ digital publicity platform, Beacon and Drug Eye, released the “User Attitudes” report on the viewing of Chinese film market users in 2019. The report predicts that the annual box office in 2019 will reach 650 100 million yuan, another record.
Beacon Professional Edition shows that as of December 12, the box office of Chinese movies reached 60.6 billion yuan in 2019, which is close to the box office of the whole year of 2018, maintaining a steady upward trend.
According to the Beacon report, China’s movie-watching user groups in 2019 showed some new trends: among the overall ticket users throughout the year, people aged 20-29 still dominated the mainstream, and among users who purchased tickets online for the first time, Audiences aged 19 and under and over 40 accounted for a prominent proportion. In other words, "post-00s" and "pre-80s" users constitute the incremental movie viewers in 2019. The preferences of the two groups are different. "Post-00s" prefer "Young You", while "Pre-80s" prefer "My Motherland and Me".
In the field of film marketing, 2019 will also present some new scenes, such as cooperation in the form of publicity and live broadcast, short videos. At the end of the year, the lighthouse teamed up with Taobao to conduct online roadshows for "The Beneficiary" and "The Party at Southern Station" through two popular anchors, Wei Ya and Li Jiaqi. According to the Beacon report, the main creator of "The Gathering at Southern Station" airborne Li Jiaqi’s live broadcast room night, brought an unprecedented popularity of 200 million+ preheated exposure materials, 9.34 million total viewers, and 255,000 tickets sold out within 6 seconds. Completed the film marketing link of "cognition-interest-conversion-word of mouth". The
report also previewed the upcoming 2020 Spring Festival file. The data shows that in 2020, the Spring Festival file of "Chinese Women's Volleyball", "Chinatown Detective 3", "Jiang Ziya" and other films has become more popular than ever before. As the observation point for 50 days, the user "want to see" popularity rose from 403,000 in 2019 to 3.279 million, a significant increase of 714%. According to statistics, "Chinese Women's Volleyball" and "Tang Detective 3" have become the first choice for most users. According to data from
, as of now, the number of film parties of the lighthouse has reached 400+, the number of service films is 300+, covering 1 million+ channel resources, and the ability to reach 750 million+ users daily.
