Author / Lo Mein
"The deepest feeling is the prominence of multiple types of movies this year. I think it shows me the professionalism and sense of responsibility of filmmakers." On December 8th, filming the movie rights list together [Vanxiang Geng] At the film forum at the industry conference, Du Yang, vice president of the board of directors of Beijing Culture (000802, stock bar) and chief producer of "Fengshen Trilogy", said. In this forum, the famous director and producer Zhang Yibai, the vice president of Beijing Culture and the chief producer of "Fengshen Trilogy" Du Yang, Maoyan Entertainment COO Kangli, Bad Monkey Pictures CEO Wang Yibing and Weifeng Entertainment Media Founder Many people in the film industry, including the chairman and chairman Huang Bin, shared their experience and understanding of the past year, as well as their prospects and visions for the future.
In 2019, Chinese film (600977, stock bar) said goodbye to the "darkest moment" and entered the long march of a new era. During this year, the hustle and bustle of capital has become calm, the industry’s solid illnesses have disappeared, and the Chinese film industry after the big wave is rebuilding a new pattern. The most noticeable among them is that innovative film types have shown unlimited market potential. From "The Wandering Earth" to "The Devil Boy of Nezha" to "My Motherland and Me", new themes and new genres are unprecedented in history. Produce a "harmony" with the audience. The success of
's new genre of domestic films will also open up a new pattern of "new commercial blockbusters" in 2020. The market is changing rapidly, and only those with ingenuity have taken their time to go through the capital downturn and industry reshuffle. "Professionalism" and "responsibility" drive creators to move forward with heavy burdens. Chinese filmmakers are making a step by step, creating a mountain of movies. One world. During the
forum, Ms. Du Yang revealed the latest development of the movie "Fengshen Trilogy" (hereinafter referred to as "Fengshen"). How far has this film, which can be called the highest peak of Chinese film industrialization, progressed? What is the position of the global "Feng Shen"? Can typified film creation boost market confidence?
These questions will all be answered one by one. The following is a summary of the content of Ms. Du Yang’s discussion on the forum.
forged with focus and professionalism
the new peak of domestic genre movies
professional and focus are the two words Du Yang uses the most when he mentions "Fengshen". Needless to say, professionalism. In front of "Fengshen", Guo Fan, the director of "The Wandering Earth", once humbled himself as "livestock industry". The reason was that after his visit, he found that the "industrial" production standards adopted by "Fengshen" had penetrated To all aspects of the movie. In other words, typified creation, scientific and systematic production management, and application of new technologies-the three elements of "Chinese film industrialization" mentioned by director Wu Ershan before, will become true in "Fengshen". .
Concentration means that the original intention is unchanged and consistent. It has been more than 5 years since the preparation of "The Conferred God", and the time-consuming is unprecedented. It is one of the very few continuous shooting works in the history of world film. In addition, it is Tolkien's "Middle-earth". Up. On the forum, Du Yang also talked about the origin of filming "Fengshen":
"I should have two identities, one is the director and vice president of Beijing Culture, in charge of movies, and the other is "Fengshen". This is a position I have always valued.
A long time ago, when we chatted with Wu Ershan, we asked him what kind of movie he would make in the future, and he said that I wanted to do "Feng Shen" , And to do a series of at least three or more. We asked him about the time plan, and he said that it was at least three years. A director gave his best ten years to a movie, so he could focus on making one. It’s something that moved us very much. We filmed the trilogy in succession at
, and it was already 300 shooting days last week. In order to be able to shoot better, we took a break during the Spring Festival. You can say , 300 days is a challenge for everyone, and it is also a challenge in the history of world cinema. You put your best experience and best time in a movie. This is not easy."
"Declaring war" against the old rules with industrialization
On the second day after the forum ended, "Fengshen" officially announced the latest cast: Chen Kun and Yuan Quan played the classic characters of the Fengshen: Yuanshi Tianzun and Queen Jiang, plus previously known Huang Bo, Fei Xiang, Li Xuejian, Xia Yu, Yu Shi, Hai Liang, etc., can be said to have assembled three generations of actors from the old, middle and young to join.
The "Proton Brigade" played by the new actor is "FengOne of the highlights of "God". Starting from February 2017, the crew has spent one year facing global audition of male and female protagonists, and finally selected more than 20 young actors from 15,000 people to enter the Fengshen Performing Arts Training Camp for training. The "Six Arts of Gentleman" of "Books and Numbers" provides a comprehensive guide for new actors and actresses.
uses new actors on such a large scale and time-consuming training, "Feng Shen" is undoubtedly bold. Du Yang believes that IP and celebrities are not the guarantee for the success of a movie, they are just the basis for success, and the selection of new actors is a brave declaration of war on the stereotypical movie market:
"Feng Shen" has taken a very serious risk. Big risk. Everyone knows that this is a movie with huge investment. We have selected three generations of actors-old drama bones, middle-aged powerful stars and new actors.
A large part of our movies are pure newcomers, and They play the protagonist in it. The reason we dare to do this is because I know that the charm of the character may be better than the charm of the star." The new type of domestic film
has a broad market space,
, as the "pioneer" of the new type of domestic film, "Fengshen" predicted the wind direction as early as four years ago. In fact, looking back at 2019, new types of domestic films have begun to emerge, the "new commercial blockbuster era" has come, and new types of films will become the direction of future creation. In this regard, Du Yang talked about the things that touched her the most this year, and at the same time expressed her praise for the creative attitude of the explorers of new genres:
"The deepest feeling is the various types of movies in this year. Prominent, I think I saw the professionalism and sense of responsibility of filmmakers.
Because before this year, everyone knew that the film industry was flooding with a lot of hot money, and many people were worried about whether filmmakers were busy making money. To develop new types, or to stop the pace of progress.
But some phenomena we have seen this year are that new themes have a broad market space. For example, "The Wandering Earth", "My Motherland and Me", they They are relatively new types, so why do they have such a good box office?
I think there are two reasons, one is the sense of responsibility of the filmmakers-not because of the pursuit of money, or when there was a lot of money before, Forgetting what I should do, I stopped exploring new genres; another thing is professionalism. This is a more gratifying phenomenon that I have seen after the so-called capital ebb."
Chinese movies and Chinese audiences,
has reached the best time
At present, the Chinese movie box office in 2019 has achieved the goal of 60 billion yuan 24 days in advance. As the cold winter is not far away, this is exciting news for the industry. Although the market attendance of the Spring Festival stalls at the beginning of 2019 caused a brief period of frustration in the industry, the Chinese film market, which is constantly escalating and changing, can always deliver surprising answers.
Will the 2020 Spring Festival file usher in a new pattern and new atmosphere? What new enlightenment does the experience gained in 2019 have for 2020, which is uncertain? In this regard, Du Yang expressed his opinion:
"I think this year’s Spring Festival will be a particularly good time. We used to say that a hundred flowers bloom, but this time we really did it.
I think this audience is really amazing. Originally, we said that whether it is distribution or publicity, it can influence or influence the box office for a week, but now it will affect one day.
I think the audience is becoming more and more aware of what they want, and what they want is by no means a single thing. They hope that the market can provide more things in the Spring Festival stalls for 7 days or longer. They not only watch one movie, but watch two, three, and even all he likes, and maybe not even If he knows what he likes or not, he wants to watch it.
So I said that now is the time when Chinese movies are beginning to bloom." As the
forum was about to end, Du Yang also brought a good news, that is, "Feng Shen" I will meet you soon:
"In these years, we have focused and professionally made the film "Fengshen". I announce a major event. In January next year, all of our trilogy will be filmed. Summer 2020 The file will officially meet with everyone."
