As long as it talks about Oreo, the sentence: twist, lick, and soak the advertising screen, it will automatically appear!
If you want to talk about everything from snacks to big snacks, it's really non-Oreos. A little biscuit brings us a lot of happy time.
We often say that the brand that will shoot commercials may be an advertising company. So, today, I want to say Oreo, maybe a poster design company. When
was scanning Weibo, I found that Oreo’s official blog has many wonderful poster designs. Whether it is a holiday poster or a hot poster, Oreo takes its own products as a creative point and integrates it into every poster. It is creative and interesting.
Today, let’s take a look, what tricks can do with an Oreo cookie?
1. Oreo's variety show poster
Oreo, as the brain hole partner of the fifth season of the Star Detective, is naturally indispensable for publicity.
takes the first episode of the sea pianist’s journey as an example. Oreo biscuits are also designed into the shape of a piano, fully reflects the progress of the program rhythm.
brand sponsorship of variety shows is actually a very common thing; but Oreo does not have a simple official blog promotion; instead, it truly integrates the brand and the program. is not the existence of two individuals, so The audience better accept the settings embedded in the program.
2. Oreo's Halloween poster
On Halloween, the regular operations of major brands, if not launching themed activities, or publishing borrowed posters on the official blog, create a Halloween atmosphere.
and , as the favorite Oreo, launched a series of Halloween theme costumes. and also choose some popular cartoon characters for creative interaction. In the overall poster design,
uses role-playing of various roles and creates a Halloween party exclusively for Oreo by adding creative elements of Oreo cookies.
Whether it is a pirate, the fifth personality gardener, Nezha, or Mario Bros. and other animated characters, they all incorporate the creativity of Oreo cookies. Not to mention, it's really funny, without any sense of violation!
3. Oreo's Moe-Selling Day
On October 10th, Oreo's official Weibo released the topic interaction of , the Moe-Selling Day of October 10th. First, through the official act of selling cuteness, it inspired many netizens. Fun interaction.
In the comment area of this Weibo, many netizens also showed their Oreo DIY creative works, which attracted the crowd of many netizens, and called Oreo the most playful cookie.
this year is the 70th anniversary of the celebration of the country. For major brands, of course, they will not miss this opportunity. They are all actively celebrating the birthday of the motherland.
Of course, Oreo, the most able to play, is not absent. first released a theme poster celebrating the 70th anniversary of the National Day, combined with Oreo cookies into the word 70.
then surrounded the four popular cities, inspired by landmark buildings, and "carved" every iconic building on the biscuits. is like Shanghai on a sunny day, Beijing with snow, Guangzhou on a cloudy day, and Hangzhou with flying geese.
not only created a hot city for the National Day, but also used this creative interaction to promote the brand effectively.
In addition to the daily hot spots in the official blog, has taken great care in the movie posters!
is not only able to grasp the essence of the movie, but also integrates itself with the movie, which can be called Oreo blockbuster production.
After watching these imitations of movies produced by Oreo, have you guessed which movies they are?
6. Oreo's cross-border poster
Nowadays, the joint cooperation between brands and brands is already the daily operation of major brands. Not to mention Oreo who loves to play so much.
In the brand co-branding, Oreo still maintains its own creative interaction. takes the product as the protagonist and combines the characteristics of the co-branded brand.Click to draw a cross-border version of the Oreo poster.
Oreo, whether it is with milk tea, instant noodles, burgers, or even Moutai, has steadily walked out of Oreo's style, and has not overshadowed the limelight of other brands, truly forming a harmonious picture.
was also celebrating the 50th anniversary of McDonald's. As an "old friend", Oreo also sent a poster to celebrate: sandwiched together, happy together.
Speaking of the brand's joint name, it is necessary to mention the Palace Oreo in cooperation with the Palace Museum in May this year.
In this series of poster design, both the illustration technique and the picture performance are exquisite picture matching + emperor's tone of copywriting, bringing out the taste of Oreo cookies. From the overall effect of , it is still very interesting, worthy of the Palace Oreo.
After reading the sharing of the Oreo poster design, do you want to say that the most fun cookie is the Oreo! Indeed, although this is only part of the poster design of Oreo this year, it is enough to testify Oreo's intentions.
is just a small biscuit, but under the use of Oreo, all kinds of tricks change. This is all because Oreo grasps the characteristics of the product, and then creates creative works of all sizes through various creative thinking. What can
learn from major brands?
Oreo's creative interaction is not limited to the brand itself, but through various interactive topics, it creates many opportunities to get close to consumers and actively demonstrates its creative side. Instead of waiting for opportunities, it is better to create opportunities yourself. In this way,
allows consumers to see the interesting side of the brand. In their minds, Oreo is no longer a biscuit brand, but a playmate who can communicate and play with young people.
