On December 9, 2019, Leysen, the Belgian royal jewelry brand, announced that it has signed a well-known Chinese actor Wei Daxun as its brand ambassador. Leysen psychic inherits the superb skills and royal taste of serving European royal aristocrats for more than 100 years, and brings the royal jewelry taste selection to the confident and taste-seeking people. This time, Daxun Wei, who has both fashionable appearance and strong reputation, serves as the brand ambassador, aiming to perfectly interpret the brand concept of "Royal Jewelry Royal Taste" together with Wei Daxun.
The century-old European royal jewelry supplier
Leysen is a famous European high-end jewelry brand. It was founded in Brussels, Belgium in 1855. It is favored by European royal families for its extraordinary craftsmanship and unique style. In 1926, Leysen participated in the production of the Belgian national treasure "The Crown of Nine Provinces". So far, he has witnessed the coronation of four generations of Belgian queens, opening the brand and the Belgian royal family for nearly a hundred years.
Since then, Leysen also designed and customized the antique diamond crown of Princess Yolanda for the king of Italy; restored the royal crown of Eugenie; the Prince of Riyadh went to the ocean to customize wedding jewelry. In 1967, the Belgian royal family awarded Leysen the title of "Royal Jewelry Supplier" and continues to this day.
is the favorite jewelry brand of the Belgian royal family. In 1986, Leysen participated in the "Paris Antique Biennale" as a high-end jewelry exhibitor. Being selected for this high-threshold international art exhibition is the highest recognition of Leysen.
In 2007, when Princess Mathilde of Belgium accompanied Crown Prince Philip on a state visit to China, she wore a pair of white gold and diamond earrings with emeralds made by Leysen. During the 2008 Beijing Olympics, the then King Albert II of Belgium and the then President of the International Olympic Committee Rogge both wore Leysen's custom-made Belgian territory shape commemorative brooch to attend the opening ceremony. Royal jewelry carries emotion and represents taste.
gave a century-old royal jewelry brand new vitality
At the end of the 20th century, psychic jewelry was born in response to the times, creating a masterpiece of jewelry "collected for the next generation". In the spring of 2017, psychic jewelry made a strategic investment in Leysen, and psychic jewelry was officially upgraded to Leysen Leysen psychic, classic skills and modern aesthetics resonate, the royal taste continues to write down the light, and Leysen psychic is born.
Lai Shen psychic inherits the exquisite jewelry skills of serving the royal family for a century, captures the royal super IP symbol, and brings the new royal jewelry to China, so that everyone can have a royal taste that has nowhere else. Has released royal carriage series, royal horseshoe series, queen series, crown series, queen series, royal carat diamond series, new generation of blue flame series and other new royal jewelry, and shined in 2017 to help Tang Yan wedding, for fashion people who pursue taste Bring a noble jewelry experience.
has spared no effort in the dissemination of royal culture. It has been the official partner of the "Berlin Film Festival", one of the four major international film festivals in the world, and has provided film festivals with royal jewelry for global stars who have gone to Berlin for 11 consecutive years. Loved by many first-line stars, the royal culture shines all over the world. For three consecutive years, he helped the Bazaar star charity night. Whether it was donating the MY QUEEN series diamond ring, Leysen1855 diamond crown, Leysen1855 iris diamond crown, a total of more than 25 million yuan was raised. In 2019 hit positive energy word-of-mouth dramas, such as "Return the World to You", "Time Knows", etc., Laishan also has outstanding performances in psychic, with unique taste jewelry, set off "chasing the same royal jewelry" in the new generation The craze, strength interprets the royal taste.
joins hands with the new brand ambassador to continue the century-old "Royal Taste of Royal Jewelry"
Lai Shen psychic aims to enable consumers to experience and possess the exquisite skills of the Belgian royal jewelry brand, and pass the royal taste to more Chinese consumers. The well-known actor Wei Daxun, who joined hands this time, has been loved by the audience for his warm and sunny image and smart acting skills since his debut. His handsome appearance is clear and gentle, but there is no lack of his own unique light. I believe that this cooperation with Wei Daxun can create a different spark and bring the brand of "Royal Jewelry, Royal Taste" to Laishent.The spirit is delivered perfectly.
