Hayao Miyazaki’s classic work "Shen Yin Girl" 18 years ago was finally released in China this year (2019). Chinese fans have said: "I have waited for 18 years, finally let me wait!". Hayao Miyazaki also put on his official Weibo account, a movie poster designed by the famous Chinese poster designer Huang Hai and the ghost horse painter Wase. On the day of release, he was in the top 20 in the hot search rankings, and even hit a high. 385,542 hot search records!
Netizens who saw this official poster left a message: "Too awesome!" and "This is a fairy poster!" Why can these two poster designers become the designers that the major Chinese directors compete for? And where did the poster design ingenuity come from?
keeps the original intention and goes forward with the poster design theme, which arouses the ripples of the people's hearts! The posters of
"Hidden Girl" are designed with "maintain the original intention" and "go forward" as the main design concepts, clearly expressing the expectations for every child, and also showing the theme of the film.
designer-Yellow Sea, through the yellow light to create a soft and warm tone, the yellow sea uses the effect of borrowing to create the mural Chihiro stroking and curling up on the ground Xiao Qian, tell her: "Don't get lost easily "Oneself"
Huang Haihai surrounded Chihiro Ogino with a faceless man and a white dragon, creating a sense of envelopment where the two characters silently guarding the heroine, which once again aroused ripples in the hearts of the public.
The color of the previous poster is softer and warmer than that of the latter poster. Chihiro Ogino, who has found himself on the wall, comforted and stroked Xiao Qian, who had just arrived to work in the soup house and curled up on the floor, and told her: " Don't lose your original intention, let alone lose yourself."
The other is Xiaoqian, under the silent guardianship of the faceless man and the white dragon, striding forward to find his self, and it directly arouses the ripples of the people’s inner childhood. This is why "The Hidden Girl" was just launched in China. When it was released, it hit a box office revenue of 27.7 million US dollars in the first weekend.
designer Zadao, with a delicate style of painting, Chihiro riding a white dragon, and Tang Popo who flew to the soup house to search for Chihiro, symbolizing that Chihiro and Bailong will find themselves together and no longer lose themselves. This is just the right contrast Law, showing the core theme of the plot.
Early rice uses different colors of the two pictures to create two different forms of atmosphere, with the typesetting and editing of the text, so that the two seemingly identical pictures can create completely different feelings and make the public endless aftertaste .
Design ingenuity has a strong relationship with the designer's birth and learning background and the mood of looking at things!
Huang Hai often regards "walking on thin ice" as his mentality of looking at everything. Whenever Huang Hai is interviewed and the results obtained by the posters he designed, he does not think he is in the best condition. He even said: “When I received the director’s work, I always felt nervous but excited. I had to bear the director’s high trust in me, which made me feel like walking on thin ice.” And because of this state of mind, his heart The poster has repeatedly won high praise, and the audience is also looking forward to his poster design.
Huang Hai also participated in the design of movie posters when Hayao Miyazaki's movie "My Neighbor Totoro" was released in China. Huang Haihai uses an exaggerated contrast method, from which it can be seen that the pattern on this field is the same as that on Totoro. Through this contrast method, it can highlight the playful shuttle of the two heroines in the dream world of Totoro.
And another Wasebe Beast, who is known as the ghost horse painter, has the same style of painting as her name, with the gentle and graceful ears of rice, and the tension of wild beasts. Growing up in the mountains and fields with the changes of the four seasons, she loves martial arts and boxing, and enjoys the inspiration of Tibet. At night, she always listens to the old people telling the legends of demons and evil spirits and chivalrous spirits.
Wase Beast’s painting collection "Matsukaze", you can see that the brush and ink are soft, delicately engraved and with martial arts movements, which also shows that Wase’s growing environment is influenced by the story of demons and monsters, and her love of martial arts action.
Early rice is deeply affected by this kind of environment and has become a unique ink cartoonist. Through this life background, her design sense of softness and rigidity can be vaguely seen in the movie posters. Although the growth backgrounds and creative techniques of the two designers are quite different, they can collide with an evocative design style on the movie poster of "The Hidden Girl".
Oriental aesthetics design ideas, let poster design add moreThe sense of delicacy!
Huang Hai also said: "Chinese art is full of beauty, but it has not been made to the fullest." Its realization of the current film market has been impacted by commercialization and blind worship of foreign countries, and has lost many of the unique artistic qualities of Eastern aesthetics. The use of China's unique artistic conception beauty expression techniques not only highlights the classical beauty of oriental aesthetics, but also allows the classical beauty of China to spread all over the world.
Therefore, the "role" in the poster design is never the most important, but the cultural connotation of the "protagonist" and the "movie". Through this design, in addition to making each poster unique, it also succeeds There is a better balance between business and art trade-offs.
