focused video content, depth analysis of industry : Wusu / Editor: Zhang Fengyi
adult world, never absolute good or bad.
University professor went to jail for murder; long-term domestic violence scum man was eluted for murdering his wife; father Tang, who had always been cautious, died in a traffic accident... Is
polite? Is there another secret? Or was it accidental?
On December 5, the suspenseful legal drama "I Don't Know the East Is White" was launched on Sohu video. The interlocking plots brought out a series of cases, reflecting the realistic themes from the perspective of the law, the definition of legitimate defense, and domestic violence. Influence, etc., present the game between emotion and law in front of the audience.
It is worth noting that Dongfang and Jibai in the title of the play respectively refer to the characters Dongfangli and Tang Jibai in the play, and these two words have appeared in Su Shi’s "Former Chibi Fu", "I don't know the Eastern Zhibai "It means that the sky has dawned unknowingly, and the poet saw the dawn on the horizon. The broadcast of
"I Don't Know The East Is White" also indicates that Sohu Video will officially start the "Suspense Burning Brain Moon". The platform will release "Forensic Qin Ming" 1-2 seasons, "He is here, please close your eyes" and other fine products. The self-made dramas, "Breaking Bad" and "The Coquettish Lawyer" and other popular American dramas were assembled at the same time, showing the layout of the platform in the suspense series. The platform seems to "known that the East is white", and it also sees the dawn of the industry. .
"Suspense Burning Brain Moon" is not only the aggregation of works, but also the aggregation of talents. Sohu video suspense content is blooming in many ways, which means that the platform's typified content layout has connected high-quality talents in all aspects of the industry, and the platform is in the industry chain. Standardization and integration will accelerate the industry's basic construction of institutionalization, talent segmentation, and rationalization of purchases and sales.
1
Take the drama as a lesson
Grab the suspense core
Do you think this world is either black or white?
This is the question posed by the leading trailer of "I Don't Know The East Is White".
is the complexity of human nature, which makes everyone present a multi-faceted nature. This multi-faceted and interpersonal relationship guides people's behavior and is presented in suspense dramas, making every case complicated and confusing.
"Suspense Brain Burning focuses more on the relationship between the characters, rather than on the way the characters behave." From this perspective, "I Don't Know The East Is White" is destined to be multi-line, multi-faceted, and diverse in its tone. This complexity based on characters gives the play more room for anti-routines.
is a legal drama under a suspense package. The male protagonist Tang Jibai (played by Wang Renjun) is a university professor and also serves as a lawyer consultant for Dongfang Jibai Law Firm. However, he was imprisoned for murder as soon as he appeared. .
The heroine Dongfang Wei (played by Zhang Jingjing) just made her mark in the legal world, and because of Tang Jibai's case, she drove away the employees around her and couldn't even pay her salary. The protagonist of
is "beautiful and miserable", but there is no halo. In terms of the overall construction of the plot, "I Don't Know The East Is White" penetrates layer by layer, and it seems to be invisible behind the case.
Tang Jibai was imprisoned for murder, but he accidentally discovered that Hu Pengfei’s family violent murder of his wife seemed to have another hidden story. He then brought out his father’s traffic accident case that someone might have deliberately framed him, and the Li Dalong killed by Tang Jibai was also the same as that of his father. Case related.
It can be seen that "I Don't Know the East Jibai" uses Tang Jibai's father's case to introduce side cases, constructing a unit drama model, ensuring the strong rhythm of the plot, and at the same time breaking through side cases, and giving directions for the detection of the main case , Throughout the play.
"I think the most difficult thing about suspense drama is that I don't know what horrible thing is behind me, but I can feel a cool breeze behind me. This is the core of suspense drama." Director Lin Shuijing said this when talking about the difficulties of suspense dramas on the forum.
Judging from the plots currently broadcast, the plot development of "I Don't Know The East Is White" is in this direction, which is also the key to the show's attention.
More importantly, the suspense legal content is based on the case itself. "I Don't Know The East Is White" is also the first time that the public trial of a criminal court is shown in a film and television drama, and it has many overlaps with reality.
Tang Jibai murdered to protect a girl in danger. Is the result of the murder within the definition of legitimate defense? Although Hu Pengfei’s repeated domestic violence did not directly kill his wife, he also indirectlyHow should the law decide to drive his wife to a dead end?
Social issues that are often on the cusp of the storm are presented in the game between love and law. Public opinion, law, and human sentiment are re-discussed along with the complexity of human nature. "I Don’t Know The East Is White" reveals the social issues under the cloak of suspenseful stories. It is the key that the play really hopes to attract social attention and attention.
Use drama as a lesson, or avoid more tragedies.
2
strives to be true
drives rational competition in the industry
"I don't know the East is white" is just a microcosm of Sohu's suspense drama. Sohu Video brings together the key suspense content of the platform, and uses the broadcast of "I Don't Know the East and White" as a guide, and uses "Suspense Burning Brain Moon" to release the integrated exposure. On the one hand, the suspense drama is the online drama market. The mainstream category is the market’s rigid demand; on the other hand, Sohu Video’s layout in suspense dramas has formed a branding effect. According to data from
, the market output of suspense online dramas has stabilized at around 50 units in the past two years. However, the explosion in quantity of the same type of content is also a double-edged sword.
Lin Shuijing, the director of "I Don’t Know The East Is White", has previously participated in the "Dark Man" project. It can be said that he has witnessed the whole process of the suspense content returning to the public’s vision through the online drama market. He is the biggest in the long-term contact with suspense dramas. The feeling is that the word "true" is particularly difficult to do.
In recent years, suspense dramas such as "Forensic Qin Ming", "Undocumented Crimes", and "White Night Chase" have exploded, bringing dividends to the suspense drama market. In the hot market, the screen scale of suspense dramas that have soared soared has been increasing. In order to satisfy the public's curiosity, some plot designs and character creation have begun to ignore the authenticity of the industry.
Under the impetuous industry atmosphere, many teams have beaten a good hand of big IP, which has made IP tend to be derogatory. But in fact, according to statistics, after 1895, the ratio of adaptations to original creations of film and television works in the world was about 6:4 or even 7:3, and adaptations accounted for 60%-70%. As a source of film and television content, IP is not the original sin. It is the demonized adaptation in the process of IP development and the profit-seeking and impetuousness of the industry.
As the consumer market becomes more and more mature, the aesthetic level of the audience is improving, and more and more attention is paid to the rationality of scenes, events, logic, and reasoning. This trend of suspension has also begun to be countered by the market. Liu Mingli, Senior Director of Sohu Video Production Center, bluntly stated on the forum: “The audience judges the quality of a drama and pursues the drama more demanding. If the rhythm is not correct within 8 minutes, they immediately quit.”
In such a development environment, The core of suspense drama is not to please the audience, to respect the audience, never underestimate the audience's IQ, and to be logically self-consistent.
, especially in the development of IP serialization and platform typified content, the industry is also accelerating its return to high-quality content in the cold winter. It is worth noting that the reason why Sohu Video has taken the lead in continuously outputting explosives in suspenseful content is that the platform has jumped out of the irrational competition in the industry in advance and invested 70% of the series in production.
At present, the brand effect of Sohu Video’s suspenseful content is penetrating the market. Producer, curator, and film critic Tan Fei also said on the forum: “Some netizens say that as long as it is produced by Sohu, the case must be fast. The method of solving the case is novel and clean, and it is affectionately called Sohu Suspense, or Search Suspense for short."
3
strengthens the sag
boosts the iterative upgrade of the industry chain
At present, every practitioner in the film and television industry can intuitively feel the cold winter. chill. On the
forum, screenwriter and writer Song Fangjin said: "We screenwriters and directors have come to the so-called winter in 2019 because we have not focused on the most fundamental thing, which is narrative, for so many years." Big IP, traffic stars, big data, and even following the trend, the industry has not really paid attention to more basic content in the "Great Leap Forward" development. Now, it is time for the industry to return to the standardized construction of the industrial chain.
Previously, the reason why the industry was impetuous was that the value of the leading actors, directors, screenwriters, and even the entire team would rise exponentially after every hit content appeared. Accordingly, the profit space of the team’s serialized or typed content also increased. Will be raised accordingly. Driven by interests, the seriesThere is no corresponding improvement in the quality of the development of standardized and typified forms. The existence of
is fundamentally a problem of industry mechanism.
In Hollywood, the film and television industry has a strict labor union system and salary system, and all links of the industry have unified and clear implementation standards to restrain the abnormal development of the industry. The country also needs to reach a unified agreement among various platforms and associations. In the future, the rational return of the industry will eventually be reflected in the overall standardization and institutionalization of industry practitioners. This is also an opportunity for practitioners to overtake a corner during the industry cooling-off period. .
And this forum can be seen as the beginning, "We hope that someone will solve more fundamental problems behind such prosperity or non-prosperity, rather than just superficially. Sohu Video is the first to establish a mechanism that can solve this structural problem. , This genre will continue to be filmed for more people to watch." At least for now, Sohu Video’s frequent bursts of suspenseful content have proven the platform's role in promoting industry standardization. The standardization of the
industry system will bring greater development space to the creative market. The threshold for suspense drama is relatively high, and the knowledge reserves needed by practitioners far exceed the scope of literature. Sohu Video’s opening of "Suspense Burning Brain Moon" is not only an aggregation of works, but also an aggregation of talents.
Based on this, the professional improvement of the industry requires a stronger sag in talent training. There is a specialization in the technical industry. When some talents in the industry see the explosion of suspense content, they will focus on this category and the continuous output of suspense content. Ability and professionalism will be qualitatively improved.
From the industry system to the talent system, the final work still has to go to the market. With the increasing space of the C-end market, the sales ability of the product means the final market recognition and also determines the future development direction of the platform.
As Wang Hailin, Vice President and Secretary-General of the Chinese Film and Literature Society, said at the forum: "We currently do not have an industrialized system. Our economic system and the current purchase and sale mechanism are centered on celebrities rather than content. Seed rights are importantly adjusted. Including video platforms, whoever pays attention to content as the real center for buying and selling will go on.” Original article of
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