is the two hit movies "The Devil Boy of Nezha" and "Heroes of Fire". Some book masters only watched one of them, "The Devil Boy of Nezha", I believe many people agree. Like Shujun, he made a similar choice.
In fact, "Heroes of Fire", a movie starring Yang Zi, Du Jiang and others, is also very good. Although the box office performance is not as good as "Nezha", it is not the kind of street and bad movies. Before the release of
, half of the entertainment circle was calling and promoting it. The quality was good.
But why is the difference in the box office of these two films so big? Some book masters believe that there are mainly the following reasons:
1. The audience positioning of the movie is different, which leads to the box office gap
. This type of animated movie of "Nezha: The Devil Boy", the main movie watching experience is relaxed , Happy, happy. What's more, the protagonist of the movie is still the super big IP that is well-known in China-Nezha, which is also one of the three most famous Chinese mythical figures. It can be said that the popularity alone has covered the audience after the seventh, eighth, and nineties.
The other movie "Heroes of Fire" is a real event adapted from "Dalian 7.16". As you know from the name, this is a movie with the theme of commemoration, tragedy, and touching disasters.
What's more, many years have passed since the "Dalian 7.16" disaster. Many people have only heard of this accident, but don't know exactly what happened at that time. With such a huge gap in the target audience size of
, the box office naturally gradually widened the gap.
2. "Nezha" and "Heroes of Fire" have a clear reputation and quality. Although "Nezha" is a domestic animated film, the core of the film's story is still very suitable for the current era, involving family relations and social struggle. , Child education and other topics.
plus the excellent film production level, fast-paced, more special effects, exciting fighting, and more emotional. It can be said that it is a successful movie with plot, role, burning point, laugh point and tear point in one. Although
lacks some more in-depth themes and ideas, among the domestic commercial animation films, it is already at the first-class production level and will naturally be sought after by the audience.
The movie "Heroes of Fire" is a bit too positive for positive energy, crying to make the audience cry.
, especially the detailed design inside, the audience will use the logic in reality to judge, so there will be some "mutilation".
For example, the plot between firefighters' family life, turning off the heated valve with bare hands, etc. "Nezha" is an adaptation of a mythical story, and it is "reasonable" that is unreasonable and can be explained.
To sum up, as the reputation of "Nezha" continues to burst, audiences who didn't want to see it also went to the theater in order to chase the hot spots and avoid leaving the social circle.
For various reasons, the box office of this movie also increased, and eventually crushed "Heroes of Fire". It is the main reason why Shujun believes that the box office gap between the two films is large.
