International Online News (Reporter: Feng Xue): On the morning of December 5th, the "Internet Movie Day" roundtable forum with the theme of "Fixed Screen Era, New Distribution and Marketing of Online Movies, New Profits" was unveiled at the second Hainan Island International Film Festival Section. This forum was hosted by Liu Yiwei, Chinese mainland film director Xie Fei, Ali Entertainment Film Business Leader Li Jie, iQiyi Member and President of Overseas Business Group Yang Xianghua, Penguin Film and Television Vice President Chang Bin, Rabbit Hole Culture founder and NASDAQ co-founder CEO Lu Fanxi, Taomeng founder and CEO Yin Chao, Wudao Nanlai founder and CEO Liu Zhaohui, and Qishuyouyu founder and CEO Dong Guanjie attended the event.
Many people in the industry are worried about the development of online movies. How to increase the audience of online movies? How to break the barrier between online movies and cinema movies? How to create a new profit model for online movies? For this reason, the second Hainan Island International Film Festival has specially added an "Internet Movie Day" to discuss the future of online movies. During the discussion, director
Xie Fei said, “The value of online movies lies in breaking the circle and producing movies that are not suitable for theaters to meet the needs of more young audiences.”
faces why the number of online dramas is so far Higher than the problem of online movies, Yang Xianghua believes that “the quality and content of online dramas have been very good in recent years, and the cost of production and marketing has also been high. Many outstanding actors will be invited to perform. And online movie production and marketing Compared with the small investment, few famous actors are willing to participate.” Li Jie also said, “Of the three major video platforms, compared to online dramas, variety shows, etc., online movies have the least traffic contribution. However, Liu Zhaohui is full of confidence in the development of online movies, and he believes that the watershed for the development of online movies is coming. “Online movies can’t just be low cost. We also need big investment, invite excellent actors and production teams, and ensure the shooting and production cycle, so as to ensure good content.”
Dong Guanjie believes that “video platforms should adopt more methods and methods to support the development of online movies. Development.” In response, Yang Xianghua said, “Internet movies need to dig out more innovative themes. I hope that practitioners can continue to try, and the video platform is also very willing to support online movie types that can bring more reputation.”
