1905 film news "All girls, listen to me, buy it!" Recently, the popular online celebrity and goods blogger Li Jiaqi will welcome three special guests in his live broadcast room. "The Gathering at Southern Station" starring Hu Ge, Gui Lunmei and director Diao Yinan will appear in Li Jiaqi's live broadcast at 9 pm tomorrow (December 4). This event is one of the film's online roadshow activities, and will launch online activities to buy movie ticket coupons.
This is not the first time for a new movie to be linked with a shopping platform to sell movie coupons during live broadcasts. During the promotion of the movie "The Beneficiary" last month, the creators Dapeng, Liu Yan and the director of the Olympic Games also "airborne" the live broadcast room of anchor Weiya, selling "0.1 yuan movie ticket coupons" (with this qualification The coupon is used to purchase "The Beneficiary" movie ticket at a discounted price of 19.9 yuan). At that time, the live broadcast time was about 40 minutes, 116666 coupons were divided into three times, and they were sold out within 20 seconds.
On the evening of November 29, the movie "Whistler" starring Tang Wei and Lei Jiayin also appeared in the Douyin live broadcast room of "Superfluous and Maomao Sister", live interaction with the audience, and released discounted movie ticket benefits. Viewers who watch the live broadcast can directly purchase tickets through the Maoyan applet in the live broadcast room.
From Carina Lau, Li Xiang, Wang Zulan to Zhu Yilong, Zhou Zhennan, Lai Guanlin, Kardashian, more and more celebrities have appeared in the online live broadcast army. Under the trend of "everything can be carried", the webcast room has gradually become a "new channel" and a battleground for film promotion. How much actual promotional effect and box office revenue can the main creator of the film bring to the film through the linkage and promotion of Internet celebrities? Whether the literary film "The Gathering at Southern Station" is suitable for this "down-to-earth" publicity model, we need more Supported by data and examples.
