Consumer Daily News (Reported by Huyan Dingyuan) National Advanced Collective of Rural Film Work, National Advanced Collective of "Population and Health" Science and Education Film Screening, Anhui Province Top Ten Rural Film Screening Outstanding Grassroots Units, 100 Counties, Thousands of Villages and Thousands of Screening Units And other titles. From 1995 to 2019, it was rated as a municipal civilized unit for 24 consecutive years. This series of dazzling laurels fell on the head of the film distribution and projection company of Dingyuan County, Anhui Province, and deserved it.
Dingyuan County is located in the east of Anhui Province and is the county with the largest area and the most population in Chuzhou City. The film distribution and projection company is responsible for the county's 258 administrative villages (communities) and more than 90 primary and secondary schools for public welfare film projection tasks. In order to effectively strengthen the cultural benefit project and meet the growing spiritual and cultural needs of the masses, the company combines the actual work , Vigorously implement the "Mobile Screening" project, organize 16 mobile screening teams, go deep into the county and villages, set up screening points in 196 administrative villages, and take the lead in launching education-loving movies into campus activities in the province in 2005. The goal of showing one non-profit film per month in each village and primary and middle school students watching two or more educational films per semester has been achieved.
Innovative Working Mechanism Public Welfare Screening Service Grassroots
In order to innovate the working mechanism and improve the work content, Dingyuan County has formulated the "Notice on Further Strengthening the Patriotic Film and Television Education of Primary and Secondary School Students in the County", "Dingyuan County Public Welfare Film and Educational Film Work" "Implementation Plan", "Revisiting the Red Classics, Always Follow the Party—Implementation Plan for the Special Educational Activities of Film Party Lessons in 2019" and other related documents. In accordance with the spirit of the documents, the county film company holds a screening team work meeting at the beginning of each year to further clarify the screening tasks In order to increase the festive atmosphere, increase the number of screenings during the Spring Festival. "We reasonably avoided busy farming hours and screened them in places where people were relatively concentrated. In 2018 and 2019, more than 4,700 non-profit films and 1,300 love-teaching films were screened, covering agricultural technology, health care, rural civilization, and various types of safety. , Poverty alleviation themes, patriotism education, etc., more than 300,000 people watch movies and receive education annually, and are well received by all walks of life." said Jiang Jing, general manager of the county film distribution and projection company.
It is understood that in recent years, Dingyuan County Film Company has focused on serving rural and grassroots cultural construction, promoting positive social energy through film culture, and in-depth development of the "six advances" of film screening (entering military camps, entering communities, entering enterprises, entering the Schools, entering the countryside, entering nursing homes) activities, more than 1,000 screenings, and 50,000 viewings. Based on the actual conditions of poverty-stricken counties, the company spread the party’s policy of benefiting farmers and rich peasants through non-profit film screenings, publicizing advanced models of hard work and determination to change the face of rural settlements, in-depth development of poverty alleviation film screening "theme month" activities, and concentrated publicity in 70 poor villages Poverty alleviation policies and agricultural production technology were shown for public welfare, and more than 840 poverty alleviation-themed films were screened in total, which enriched the spiritual and cultural life of poor households while alleviating the poverty and intelligence. The 16 mobile screening teams implemented menu-style screenings, selecting some poverty alleviation themes, new films, science and education films, and trying to increase the number of popular films for screening. In particular, the screening of benefiting policy films allows the nation’s benefits to the people to be spread to the masses through the screening of non-profit films, which not only expands the awareness of the masses, but also further narrows the distance between the party and the people.
strives for the actual effect of the screening. The screening level is not discounted.
In order to improve the quality of film screening, the farmers choose outstanding feature films and science and education films that highlight the core values of socialism, have the characteristics of the times, have a rural atmosphere, healthy and progressive, and have diverse styles. Based on research, the company first selected films such as "Smart Use of Straws for Environmental Protection", "Lightning Protection", "Safe Electricity Stories", "Students' Food Safety Knowledge", "Rural Civilization" and other films to the county Social science education is carried out in rural areas; secondly, educational videos such as "Prevention of Drowning in Primary and Secondary School Students", "Campus Safety and Accident Response", "Building Escape Knowledge" and other educational films are selected to carry out patriotic education in more than 90 primary and secondary schools in the county; ensure that every student in each semester Can watch more than two educational videos and science and education videos. At the same time, in the non-profit film screenings, it is closely focused on the "5 combinations", namely combining with the beautiful countryside, combining with the farmer cultural paradise, combining with the residential gathering place, combining with the stage square, combining with the urban-rural junction , To meet the requirements, to be convenient for the masses, to ensure that the quality of the projection equipment is good, and the projection technology is hard. A GPS satellite positioning system is installed on each projector to prevent false projections.
According to Jiang Jing, in order to release every film that loves to teach, the companyAt the beginning of each semester, the printed patriotism education film program list is distributed to various primary and secondary schools, and the school in the city distributes two film-viewing papers to the students in each semester. The county party committee and the county government also placed the 10,000-square-meter large theater on the county government square under the management of the county company. It was named a patriotic film and television education base by the Chuzhou City Party Committee Propaganda Department. Students can be accompanied by their parents to watch for free, reducing the burden on the school , Has been well received by teachers, students and parents.
guarantees that the number of new films will not be duplicated.
In order to allow viewers to see the latest films and strictly follow the principle of diversification of film subscriptions, the company purchases the latest films at the Digital Film Program Center of the Anhui Provincial Company every semester. Every year, orders for new domestic films are available. More than 85% of the films shown annually. “For a small number of schools where there are more students due to limited space, we also specially purchased inflatable mobile movie sheds, which can accommodate more than 700 students at a time, which meets the special safety needs of individual schools.” Jiang Jing said that the “Hundred Flowers” has been carried out for many years. The large-scale public welfare film benefiting the people activities of the grassroots-level screenings and the special film party lesson education activities of "Relive the Red Classics, Always Follow the Party", selected more than 30 excellent new domestic films and screened more than 200 shows.
At the same time, in order to increase publicity and serve the construction of spiritual civilization at the grassroots level. The company uses radio, television, and the Internet to create a strong atmosphere for the delivery of non-profit films to the countryside, and expand the influence of the non-profit film screening project; invite local TV stations to carry out special follow-up reports on the broadcasting of love-teaching films, and further increase the number of non-profit and love-teaching movies Awareness of the screening.
Improve viewing conditions and strengthen the construction of indoor and outdoor projection points
In order to further play the role of cultural venues in ideological work in the field of ideology, the role of ideological guidance, public opinion promotion, spiritual encouragement, and cultural support, the company meticulously organizes and strengthens fixed projection points for rural films In Chuzhou City, it is the first to build 10 rural fixed outdoor movie screening spots and 1 indoor fixed screening spot with high standards. The rural movie screening supervision telephone, new film news, screening time, projectionist name, telephone and other information are all in Publicity at the screening point, accept the supervision of the masses, let the masses know the movie screening information at any time. As a result, the viewing conditions of the rural people have been greatly improved, and the viewing needs of the people have been met to a certain extent through the construction of rural fixed screening points.
Dingyuan County Film Distribution and Projection Company adheres to the principle of public welfare film projection of "at the grassroots level and popular with the masses", implements film projection tasks, and at the same time innovates work ideas, docking with the political and legal departments to screen publicity and anti-cult films, and the safety supervision department Docking to show publicity anti-drowning films, docking with towns and villages to show propaganda straw banning films, docking with education and sports departments to show patriotism films, giving full play to the role of publicity positions, achieving strong team building, accurate use of funds, sophisticated screening equipment, and films Order new and complete system construction. Let the rural people of the county go from "watching movies" to "watching movies", and they have been loved and praised by all sectors of society.
It is reported that the film company is responsible for 2352 public welfare film screenings of people's livelihoods in 22 towns and 196 administrative villages in the county, and patriotic education film screenings in more than 90 primary and secondary schools in the county. "The company will continue to meet the growing spiritual and cultural needs of the people as the goal, stimulate the creative vitality of grassroots culture, promote the prosperity and development of grassroots culture, pioneer and innovate, and provide the grassroots people with rich content and diverse forms of cultural feast." Jiang Jing Finally said.
