's Golden Rooster Awards seem to have many more topics: Yang Mi red dresses charmingly, Reba lost her earrings, Ni Ni refused to be interviewed because of "I have no work", Wang Yuan's lovely waved his hand and did not dare to take the trophies, etc. , The topics are endless.
However, it is not difficult to find that among all the hotly searched topics, there is only one missing person, that is, Lu Han.
In today's era of "traffic" in power, Lu Han, as the first generation of traffic, has been at the center of the topic all the time, and every move has attracted attention.
Now Lu Han seems to be "low-key" a lot, and news, topics, and discussions about him seem to have disappeared overnight. Even at the Golden Rooster Awards, Lu Han's most popular topic is nothing more than "Eating bread with Wang Daxun and Wei Daxun in the background."
This situation is embarrassing, and I sigh when the once beautiful deer will start to share the heat with others.
talked about the opening of the "traffic era". Lu Han, who was born in 1990, can be called the originator of the mountain. It is precisely because of Lu Han that many people begin to come into contact with and realize the meaning of "traffic".
has a fan base accumulated during the EXO period. After returning from SM's contract, Lu Han not only did not encounter the so-called "off period", but adapted to the domestic entertainment mode faster than expected.
is dedicated to Yang Tianzhen, who is good at creating artist personalities, and with the help of strong fan power, Lu Han's name has frequently appeared on major headlines and occupied the entertainment page. The popularity of
reminds me of the popular ridicule when Faye Wong was interviewed: "My biggest worry now is that I am too popular!" The image is deeply rooted in the hearts of the people;
's first EP "Reloaded" went on sale for ten minutes, and the sales exceeded five figures;
starred in "Tomb Notes" adapted from the big IP, and won the box office champion of the summer box office in one fell swoop.
Luhan can be said to be in the limelight, no one can match.
Luhan, the commercial value, media influence and traffic behind it are even more immeasurable.
endorsements, records, variety shows, movies...Money and honor came one after another, smashing on Luhan like a multitude of snowflakes. At that time, Lu Han was more like a child. He didn't understand how to survive in the entertainment industry, so he was pushed into the show business by the agency. If we cannot retreat, we can only face difficulties.
is eager to strike while the iron is hot, thinking wholeheartedly to consolidate the traffic throne, lest it slow down a step, and lose the crowd of fans.
However, it turns out that the love of fans is not eternal.
When they think they have been "betrayed", it is logical to abandon you.
does not know whether it is out of trust in fan loyalty, or determination of his top traffic identity. After becoming popular, Lu Han did not take advantage of the victory, but became a "love brain". At the peak of his career,
unhesitatingly disclosed his relationship with Guan Xiaotong.
Maybe Lu Han hasn't understood: the love of a star is never a simple matter of two people. Behind the paralysis of
's hot search on Weibo is the fact that Luhan's fans plummeted overnight. From time to time, fans sang bad love affair, "supporting Luhan and Guan Xiaotong breaking up" argument, one after another, is very popular.
has to say that Lu Han's capricious and high-profile love-recognizing actions not only did not bring a positive influence to him, but also did not get more fans' blessings.
On the contrary, this allowed Lu Han to realize earlier what is meant by "water can carry a boat, and it can also overturn it."
If love has not become a powerful assist in Lu Han's career path, then the choice of acting works is even more "seeing flowers in the fog".
has never known what kind of mentality Lu Han himself and his team are holding, and he has taken over a series of works whose reputation has plummeted.
From "Fighter of the Destiny" to "Sweet Crit", Douban scores an average of 5 points or less, which is horrible; in 2019, "Shanghai Fortress" completely pushed Lu Han to the forefront. Some people even ridiculed
: "Wu Jing's "Wandering Earth" opened a window for Chinese sci-fi movies, while Lu Han's "Shanghai Fortress" successfully closed it again." Let everyone start to question,Is Lu Han really qualified to afford the traffic given by fans? And Lu Han himself, is it just "grabbing his old capital" and consuming his own traffic persona.
At the same time, Lu Han's commercial value and influence have also taken a sharp turn with the publicity of his love affair and the proliferation of his works. The commercial territory of
has been overtaken and eaten by younger generations at a speed visible to the naked eye. Lu Han, who is less than 30 years old, experienced the "mid-age crisis" in advance.
Luhan is like a flower that has been in a greenhouse for a long time. Once it is placed in the cold wind, how can it withstand the baptism of the strong wind?
may be an illusion of a collection of thousands of pets, making the "Luhan" mistakenly believe that as long as they work a little bit, they can maintain their current status.
can be safe and sound by relying on traffic.
However, the entertainment industry is realistic and cruel. It is not uncommon for the back waves of the Yangtze River to push the front waves and the front waves on the beach. The status quo of Luhan is not accidental. "Flow" is an illusory, invisible and intangible thing.
When honors, worship, and money are swarming, the charisma and influence of "flow" are extremely vivid. And when the applause of the flowers fades, the traffic will disappear. The
traffic is more like a "double-edged sword", it is not only a proof of high popularity, but also an inducement to disputes.
once only had traffic stars to join, regardless of the quality of the drama, whether the script is strong, or whether the acting skills can withstand the test, it is irrelevant. The word "flow" is enough to become the "pillar".
However, today, the flow seems to have reached an inflection point. People are no longer keen on chasing traffic stars, and artists are also deliberately abandoning their names related to traffic and avoid them.
seems to be overnight, the celebrities who once affixed the "traffic star" label are eager to tear off the logo, and can't wait to seek transformation?
Because the market has become more realistic, the competition has become more intense, and the audience's eyes have become clearer.
is like encountering a piece of clothing that I like very much but is not suitable for me. At first glance, you will be attracted by its exquisiteness and beauty, perhaps for the sake of being different and eye-catching, even if you know that it is not your own size, you will buy it impulsively.
over time, you will find that it is not suitable for you, after all, you will be shelved. The
traffic star is like this piece of clothing. With its own traffic and fan base, it can quickly gain high popularity and make quick money in a short time.
, after the precipitation of time, the audience's sense of freshness gradually disappeared, and the sense of disappointment increased. In the end, the ending of the traffic stars is nothing more than being put on the "cold bench" of the market and gradually forgotten by the public.
is a foregone conclusion today, whether it is Lu Han, who is gradually falling off the flow altar, or the rising stars who are slowly rising. In order not to be eliminated by the audience and the market, celebrities must know how to use "traffic" instead of being "kidnapped" by it, and become puppets dominated by traffic.
Everyone is chanting "transformation", how can the transformation be successful? How did people surprise and accept it?
When people start to forget the identity of idols and ignore traffic, they begin to focus on the new role of the star after the change of identity, and can re-examine the star from a new perspective.
at least proves that the idol star is correct in repositioning and self-analysis, and is determined and persistent in trying to get rid of traffic labels. The first step in transformation is successful.
may be like what a certain media person mentioned at the premiere of "You are in the young", commenting on Yi Yang Qianxi's performance in the film: "Qianxi, you are not an idol, you are an actor."
